Prime Time: Smashbox unveils its new Primers

PRIME TIME

Smashbox unveils its new primers

Smashbox's Vice President of Product Development, Innovation & Brand Sustainability, Jill Tomandl shares with us why you’ll love our latest obsession- Smashbox Photo Finish Silkscreen Primers.

You'll love the new collection because the primers work just as hard for your skin as they do for your makeup. With or without makeup, they simplify your routine, deliver results immediately and over time, and smooth and blur imperfections. Think of them as the last step in your skincare routine, and the first step in your makeup application.

The Primers are vegan and cruelty free. Cartons are recyclable and FSC (Forest Stewardship Council) certified. The tubes and caps are made with PCR (post consumer recycled) material.

Tell us about the latest Smashbox Photo Finish Silkscreen Primers.

The new Smashbox Photo Finish Silkscreen Primers are infused with skin-loving ingredients that not only perfect your makeup, but also defend your skin.

The primers are formulated with the innovative Smashbox Silkscreen Complex creating a breathable, silky barrier that perfects the canvas by smoothing and strengthening skin against damage from environmental aggressors like pollution and blue light. Makeup looks better longer with these Primers.

What inspired the creation of this latest collection.

The Smashbox Original Photo Finish Smooth & Blur Primer was an industry innovation and has stood the test of time. It was invented as a problem solver to minimize retouching in photos and improve the application of makeup. Smashbox is continuing to innovate with the latest technology, creating new primers that are efficacious skin care + primer in one, solve skin concerns, and improve the quality of makeup wear.

Can you describe the 4 new primers?

Star ingredients play an integral role in the performance of each primer and address specific skin concerns while prepping skin for makeup.

Photo Finish Control Primer is formulated with salicylic acid and witch hazel to control oil for hours and mattify the skin.

Photo Finish Correct Primer contains algae to soothe and correct redness instantly and over time.

Photo Finish Illuminate Primer has vitamin C, passion fruit, and a blend of pearls to create a universal hydrated glow.

Photo Finish Primerizer+ plumps the skin with Triple Hyaluronic Acid and niacinamide for dewy, long-lasting hydration.

What makes them so unique and innovative?

The Smashbox Silkscreen Complex sets these primers apart from other primers in the market. The high tech, Silkscreen Complex contains a blend of efficacious hyaluronic acid, algae, vitamins, antioxidants, and lactobacillus extract to hydrate, strengthen, protect, and balance skin, in addition to the star ingredients and their benefits. Skin is defended against damage from environmental aggressors like pollution and blue light. The textures are super lightweight and breathable. No clogging. No congestion. These primers glide on, perfect the complexion quickly, improve the quality of makeup wear, and have been tested under the harsh conditions of a photoshoot with long hours on set, so they will also work in your daily life.

How do you choose which is best for your skin type/needs/ goals?

There is something for everyone in the new collection. You can use the primers individually or together by applying what you need, where you need it.

Oily skin

PF Control Primer controls oil and mattifies. (All over or in the T-Zone) Redness

PF Correct Primer soothes and reduces redness. Dry to normal skin

PF Primerizer+ provides dewy, longlasting hydration. All skin types, dullness

PF Illuminate Primer creates a universal glow and hydrates. •No clogging, no congestion. •The original PF Smooth and Blur can be layered over all primers.

The Photo Finish Silkscreen Primers retail for $39 (full size) and $14 (travel size), and are available on Smashbox. com, ULTA & Sephora.

ISABEL MARANT

ISABEL MARANT

MODELISTE COUTURE

52 MODELISTE | APRIL 2022

Cupshe

www.cupshe.com

Ayana Lace-up Backless Dress

@cupshe www.cupshe.com

This sensational beachwear brand is inspired by and created for the most vibrant, fun, and fearless women all over the world. From swimsuits to cover ups, all of Cupshe’s pieces are created to take you from the beach to brunch effortlessly and stylishly. Cupshe is renowned globally for their cheerful resort pieces perfect for mixing and matching, loungewear and evening-appropriate dresses inspiring current trends. With the brand’s ultimate goal to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear, building a sense of community has been the most important aspect of the Cupshe empire. The brand’s social feed is filled with reposts of tagged customer photos; showcasing the swim range on a broad range of real people- women who move forward in confidence, comfort, and style. Get bookmarking this brand for all your Spring and Summer fashion trends!

Lizbeth Textured One Piece Swimsuit Boho Print Triangle Bikini

Noa Leafy Cutout Dress