Caldrea catalog 2016

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AROMATHER APEUTIC HOMEKEEPING


AROMATHER APEUTIC HOMEKEEPING

Caldrea was founded on a simple and powerful idea – that caring for our homes should be a beautiful experience. In our world, beauty is a vital force that fuses elegance, sophistication and natural goodness. It has a luxurious and approachable ease that we crave in our daily lives. It inspires an abiding commitment to change our world for the better. Every day, we aim to create the most gratifying and thoroughly addictive home care products available. We’re passionate about choosing the most potent and responsible ingredients that are effective, yet safe and gentle. This passion centers our product experience – connecting beauty, thoughtfulness and optimism to lift people’s spirits. Every house has a fragrance. Indelible and visceral, it imprints every time we walk in. We believe a home should welcome and embrace friends and family with a scent that is safe, warm and, yes, beautiful. For these reasons and more, Caldrea brings gorgeous scents and safe efficacy to caring for the most sacred places of all: our homes.


OUR FORMULATIONS WORK: BEAUTIFULLY

Every Caldrea product does what it sets out to do—make the daily tasks of caring for our homes and ourselves easier, safer, and more satisfying. Designed to clean the entire home, our exceptional AROMATHERAPEUTIC HOMEKEEPING collections are unified by fragrance and blended from quality ingredients into evocative, fine fragrance-worthy scents. Made to exacting standards, they are ideal for anyone concerned about the impact of conventional products on the environment. Or simply for anyone who prefers products without compromise in scent, performance, aesthetics or thoughtfulness.


We are excited to introduce our newest fragrance collection. Great art honors nature, as does our breathtaking, new fragrance, Tangelo Palm Frond. Like a lush, manicured garden, this textured, meticulously layered fragrance delivers an experience both regal and natural. Fresh floral notes soften the top layers of citrus and melon, while hints of Linden blossom, tea and oakmoss add a round, complexity at the base.


f r a g r a nce c a t e g or ie s

FIRST IMPRESSION

SCENT IS OUR SIGNATURE. AND YOURS.

FLORAL

no surprise, this is the most popular and lush ROSE, LILY,

PEAR BLOSSOM AGAVE

SWEET PEA

JASMINE, GARDENIA, GERANIUM

In the art of perfumery, blending the finest aromatic notes into a truly multi‑faceted fragrance is a feat in itself. To do so with the volatility of true essential oils and plant‑based ingredients is to achieve the remarkable. To manage the process with reliable precision and maximum efficacy requires patience, leading-edge expertise and the devotion of a pure‑hearted monk. This is the alchemy that makes Caldrea unique and your home memorable.

CITRUS

bright and freshly squeezed clean

LEMON, ORANGE, BERGAMOT, TANGERINE, LIME, GRAPEFRUIT

GINGER POMELO

TANGELO PALM FROND

FRUITY

juicy, sweet and full and wildly popular A P P L E ,

B E R R I E S , M A N G O, P E AC H , A P R I COT, P LU M , C H E R RY

AROMATIC

strong and green

BASIL BLUE SAGE

LAVENDER PINE

S AG E , R O S E M A RY, T H Y M E , E U C A LY P T U S , P I N E N E E D L E

Of all our senses, scent is the magician, the physician and the romantic. A single breath can transport us to a deep blue sea, a distant love, a childhood home.

WHAT MAKES OUR FRAGRANCES OURS:

We use a combination of natural essential oils from flowers and herbs with safe ingredients sourced at the level of personal care.

HERBAL

cool dew, fresh and healthy B A S I L , TA R R AG O N , M O S S PA R S L E Y, G R A S S Y N OT E S

We use some safe synthetics, to ensure consistent performance and a luxurious experience. AQUATIC

the smell of the sea— refreshing WAT E R , OZO N E , M I N E R A L

ROSEWATER DRIFTWOOD

SEA SALT NEROLI

WOODY

sophisticated or sexy, dry to cozy—anything but shy

BLACK CORIANDER LIME

S A N DA LWO O D, C E DA RWO O D, PATCHOULI, VETIVER

FLORAL

CITRUS

FRUITY

AROMATIC

HERBAL

SECOND IMPRESSION

AQUATIC

WOODY

Our blends deliver cleansing efficacy along with the pleasures of scent.


TANGELO PALM FROND 24

Imagine a place both regal and natural. Where art honors nature, manicures it, cultivates it and coaxes from it the most superb expressions. Step into this breathtaking escape, sniff the floral, rarefied air, and treat yourself to the fruits of exceptional care.

NATUR AL ESSENTIAL OIL S LEMON , OR ANGE, EUCALYPTUS TOP NOTES APPLE, M ELON , PIN E APPLE, OR ANG E MIDDLE NOTES GRAPE, LINDEN BLOSSOM, OSMANTHUS, APRICOT BASE NOTES TREE MOSS , C ASH M ERE WOOD, SU EDE M USK

cultured. romantic. opulent.


PEAR BLOSSOM AGAVE 23

The sky is bright and blue. The soil so fertile, flowers and trees look ready to burst. With every breeze, you sense a new fragrance: fresh pear blossom, ripe citrus and succulent melon. A perfect harmony of summer in bloom.

NATUR AL ESSENTIAL OIL S LEMON , JASMINE TOP NOTES OZON E, M ELON , APPLE, LEMON MIDDLE NOTES JASMIN E, M UGU E T, WATER LILY BASE NOTES PATCHOU LI , M USK

crisp. bright. balance.


ROSEWATER DRIFTWOOD 21

A sun-washed scent of the perfect summer memory. Warm yet innocent, exotic yet familiar. Wild florals of rose, gardenia and lily of the valley get coy with the spicy warmth of cedar and white musk, all adrift on a cool water base. Wild or tended, we bow to the beauty of it all.

NATUR AL ESSENTIAL OIL S CHAMOMILE, CEDARWOOD, MARIGOLD TOP NOTES WATERY, WHITE M USK MIDDLE NOTES ROSE, GARDENIA , LILY OF TH E VALLE Y BASE NOTES M USK , CRE AMY WOOD, G RE Y VE TIVER

beachouse. bloom. conjure.


LAVENDER PINE 01

Lavender and pine have kept homes pristine not for mere centuries but actual millennia. These ageless wonders bring healthy, hard working and clean into the deepest corners of our psyches as well as our rooms. Today, cedarwood, eucalyptus and orange add elegance to the efficacy.

NATUR AL ESSENTIAL OIL S L AVENDER , PINE, CEDARWOOD TOP NOTES L AVEN DER , OR ANG E MIDDLE NOTES EUC ALYPTUS , H ERBAL, ROSE, G REEN BASE NOTES PIN E BOUG H , CEDARWOOD

home. forest. garden.


BLACK CORIANDER LIME 22

Open-air and moonlit. This light midnight scent takes you on a journey. It begins at cool twilight–where dewy ferns and fresh limes gently deepen into more exotic hints of fennel and caraway, Koa woods and peppercorn spice. Wanderlust rewarded.

NATUR AL ESSENTIAL OIL S LIME, BL ACK PEPPERCORN , CARDAMOM TOP NOTES LEMON LE AVES , CORIAN DER , CIL ANTRO ROOT MIDDLE NOTES FEN N EL SEED, C AR AWAY, PEPPERCORNS BASE NOTES C ARDAMOM , DARK KOA WOOD


GINGER POMELO 15

A day stretched out into a wide grin, warmed by the sun. Glowing citrus is emboldened by ginger, basil and sweet peony. The glow begins on water or skin, then reaches to brighten any darkness. Be it on a counter, a mood or a Monday.

NATUR AL ESSENTIAL OIL S GR APEFRUIT, GINGER , BASIL TOP NOTES Y UZU, G R APEFRU IT, POM ELO, BASIL MIDDLE NOTES ROSE, PEONY BASE NOTES M USK

rise. stretch. shine.


SEA SALT NEROLI 17

Boards washed white by the sun. Sparkle on crashing waves. This seashore of a scent sends sophisticated citrus and juniper aloft on breezes of minerals, florals and the clean musk of summer dances. Unshutter this sea breeze for a clear perspective.

NATUR AL ESSENTIAL OIL S LEMON , NEROLI, CARDAMOM , J UNIPER TOP NOTES VERB ENA J U NIPER , C ARDAMOM , WATERY MIDDLE NOTES ROSE, LILY, MIN ER AL BASE NOTES CEDARWOOD, SAN DALWOOD, M USK

sea. air. sun.


BASIL BLUE SAGE 14

A sprig of spring. The finish of perfume. A seemingly simple bouquet is cultivated into a sophisticated blend of rosemary, sage, basil, spearmint and cinnamon leaf. Refined yet relaxed, it tidies your affairs with the effortless chic befitting Provencal origins.

NATUR AL ESSENTIAL OIL S BASIL, SAGE, THYME, SPE ARMINT, ROSEMARY TOP NOTES BASIL, LEMON , L AVEN DER , SPE ARMINT, SAG E MIDDLE NOTES JASMIN E, FLOR AL M UGU E T, CIN NAMON LE AF BASE NOTES M USK , CEDARWOOD. PATCHOU LI , ROSEMARY

herbaceous. generous. reямБned.


SWEET PEA 07

The sweetest scent in the world is our muse and our charge. Sweet Pea blooms with an essential oil aroma that is as pure as it is safe. Made with a remarkably effective yet non-irritating formula, Sweet Pea tenderly cares for every sensitive one.

NATUR AL ESSENTIAL OIL S CHAMOMILE, BERGAMOT, ROSE, CORIANDER TOP NOTES OZON E, CHAMOMILE, APPLE, MAN DARIN MIDDLE NOTES ROSE, JASMIN E, PE ACH , PLU M BASE NOTES SAN DALWOOD, M USK , TON K A B E AN

love. wonder. care.


C LE AN I N G

DISH SOAP 16 fl oz / 473 ml

Rich, concentrated, fragrant and effective. This star product contains natural degreaser Soap Bark extract for tough pans and Aloe Vera for soft hands. Clean rinsing and biodegradable.

COUNTERTOP SPRAY 16 fl oz / 473 ml

A simple act that instantly refreshes home and mind. Easy and hard-working, this quick spray uses a special vegetable protein extract to make odors vanish from kitchen or bath. Safe and effective on any non-porous surface including natural stone.

ALL-PURPOSE CLEANER 32 fl oz / 946 ml

Highly concentrated and multitasking, set this to work on any non-porous surface: tile, wood f loors, natural stone and other countertops, cupboards and more. Plant-derived surfactants and natural Birch Bark extract provide potency. Add Âź cup per gallon of water.

TANGELO PALM FROND

PEAR BLOSSOM AGAVE

ROSEWATER DRIFTWOOD

L AVENDER PINE

BL ACK CORIANDER LIME

GINGER POMELO

SEA SALT NEROLI

BASIL BLUE SAGE

SWEET PEA


HAN D C AR E

GLASS HAND SOAP 12 fl oz / 355 ml

Hands are soft, clean and fragrant with this blend of Aloe Vera Gel, Olive Oil and essential oils. Refillable decorated glass bottle brightens any decor.

HAND SOAP REFILL 32 fl oz / 946 ml

Convenient, economical, and environmentally friendly.

HAND SOAP 10.8 fl oz / 319 ml

Hands are soft, clean and fragrant as the bottle brightens kitchen or bath. Aloe Vera Gel, Olive Oil and essential oils cleanse and condition.

TANGELO PALM FROND

PEAR BLOSSOM AGAVE

ROSEWATER DRIFTWOOD

L AVENDER PINE

BL ACK CORIANDER LIME

GINGER POMELO

SEA SALT NEROLI

BASIL BLUE SAGE

SWEET PEA


HAN D C AR E

HAND LOTION 10.8 fl oz / 325 ml

Soft, smooth and addictively scented. Hands are well cared for with Shea Butter, Aloe Vera and Glycerin plus our essential oil blends. This light formula is ideal for frequent application throughout the day.

HAND BALM 3 oz / 85 g

A decadent cream rich with Shea Butter to work beautifully on hard-working hands. Sinks in quickly to leave hands soft and delicately scented. Perfectly sized for handbag, boudoir or sink.

C AN D LE S

CANDLE 8.1 oz / 230 g

Enhance your decor and extend your favorite fragrance into your entire home with our patterned glass candle. Filled with a unique blend of essential oils, fragrance, vegetable wax and beeswax. Burn time up to 45 hours.

TANGELO PALM FROND

PEAR BLOSSOM AGAVE

ROSEWATER DRIFTWOOD

L AVENDER PINE

BL ACK CORIANDER LIME

GINGER POMELO

SEA SALT NEROLI

BASIL BLUE SAGE


L AU N D RY

LAUNDRY DETERGENT 64 fl oz / 1.9 L

Hard-working yet respectful to your wardrobe. Powerful plant-derived surfactants keep whites white and colors vivid. Safe and effective for all fabrics and water temperatures. Biodegradable HE formula.

FABRIC SOFTENER 32 fl oz / 946 ml

Eases ironing, helps release wrinkles and keeps garments soft and smooth. Our essential oil blends and plant-derived conditioning elements work magic. HE formula.

LINEN & ROOM SPRAY 16 fl oz / 473 ml

Freshen a room. Mist laundry on the line; pre-iron or post-dryer. Wake up sheets, pillows and blankets. This versatile essential oil spray is safely used to create a signature scent everywhere or anywhere. Now available in Sweet Pea.

DRYER SHEETS 80 sheets

Reduce static and add a fresh fragrance to linens and garments with our paper dryer sheets.

TANGELO PALM FROND

PEAR BLOSSOM AGAVE

ROSEWATER DRIFTWOOD

L AVENDER PINE

BL ACK CORIANDER LIME

GINGER POMELO

SEA SALT NEROLI

BASIL BLUE SAGE

SWEET PEA


S PECIALT Y L AU N D RY

CLEANERS

16 fl oz / 473 ml

Formulated for the nursery, highly effective against all types of organic stains. Contains gentle, yet powerful, plant-derived surfactants, and essential oils.

COUNTERTOP SPRAY

ALL-PURPOSE CLEANER

HAND CARE

HAND SOAP

DISHWASHING BRUSH

CERAMIC SINK TRAY

Beechwood handle, natural bristles

White gloss ceramic, 5.25" x 2.75"

Scrubs dishes, pots and pans with tenacity. Dries out nicely after each use. Handy hook attached.

Beautifully crafted and designed for the kitchen or bathroom. Holds Hand Soap and Hand Lotion. Products sold separately.

HAND LOTION

REFILLABLE GLASS PUMP

HAND SOAP REFILL

HAND BALM CANDLES

H O M EK EEPI N G ACC E S SO R I E S

CANDLE

LINEN & ROOM SPRAY

PETITE SINK SET HOLDER

6 pack, 16" x 24"

Stainless Steel

We searched everywhere for the finest lint-free cloths from the most exacting of professionals: surgeons. Streakless glass, counters and more, all without a speck of lint.

Perfectly organized for powder room or bathroom. Holds Hand Soap and Hand Lotion. Products sold separately.

LAUNDRY DETERGENT

FABRIC SOFTENER

LAUNDRY

LINT-FREE CLEANING CLOTHS

DRYER SHEETS

DELICATE WASH

SPORT WASH

LOGO BUCKET 8 qt.

Our galvanized bucket is a functional beauty. For cleaning, for holding f lowers, for chilling wine or storing toys. Fabulous for store displays, too.

FRENCH POP- UP SPONGES 10 pack, 4" x 3" Natural cellulose & cotton

Dip into water and these easily stored sponges expand to ½" depth. Super absorbent and durable.

STAIN REMOVER

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D N O R F LM PA DISH SOAP

SWEET PEA FR AGR ANCE

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Keep active wear in great shape, particularly moisture-wicking micro­f iber and spandex fabrics. Plant-derived surfactants preserve stretch and restore clean. Vegetable extracts make odors vanish. HE formula.

LO

16 fl oz / 473 ml

Created with fragile fabrics in mind — washable woolens, cashmere, lingerie, nylon, silk and linen. Gentle plant surfactants and essential oils create fresh, clean things.

E

SEA SALT NEROLI FR AGR ANCE

16 fl oz / 473 ml

G

SPORT WASH

SEA SALT NEROLI FR AGR ANCE

N

DELICATE WASH

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for m s by f r a g r a nce


CALDREA STANDARDS

Caldrea products care for the most sacred spaces of all: o ur homes and ourselves. This is where we—and our children, pets and loved ones—live and breathe. And for this reason, safety is our number one concern. Our products provide an effective alternative for people who are concerned about the effects of conventional cleaning and body care products. Our formulas combine long-trusted essential oils with leading-edge know-how to provide a safer experience for our customers. We never use parabens, phthalates, formaldehyde, ammonia, chlorine bleach, phosphates or petroleum distillates. Preservatives are used at the minimum to accomplish optimum freshness, safety and utility. Intelligent, responsible raw material choices are renewable when possible, often based in olive, coconut, corn or s oy ingredients.

We occasionally choose not to use a plant-derived material for reasons of efficacy, consistency and safety. We are a member of the Roundtable for Sustainable Palm Oil and are Leaping Bunny Certified. Most liquid products are biodegradable. Our bottles contain 25% post-consumer recycled materials and are recyclable where facilities exist. We methodically assess each ingredient for health and safety, alone and again in the final product formulation. All of our products are produced at a cosmetic grade (cGMP) facility. We use verified laboratory tests and do not test on animals.


THE CALDREA COMPANY 1525 Howe Street, Racine, WI 53403 TOLL FREE: 877 576 8808 CALDREA.COM

FAX: 612 371 9995 ©COPYRIGHT 2016


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