OVERVIEW Modern IDENTITY is a visual strategy and branding firm based in New York City. Our clients are interested in exploring radically simple, clear and vital communications.
Company Name Company Type Years in Operation Location Phone Fax Website Contact
Modern Memes Corporation (dba Modern Identity) S Corporation 7 598 Broadway, 10B, New York, NY 10012 212 219 2411 212 219 2528 www.modernidentity.com Jeff Streeper, Owner/Director j.s@modernidentity.com 917 680 5109
Capabilities
Background & Leadership
We are brand strategists capable of designing, producing, and projecting brands seamlessly across print, film, digital, online, and experiential media. We deliver clear and vital communications to propel our client’s mission and accelerate growth. Our solutions inform, invite and incite.
Founded in 2003, Modern IDENTITY is a New York based firm currently owned and operated by Jeff Streeper.
Advertising Anti-advertising Arts Brand archeology Brand identity Collateral Design Digital strategy Digital media production Entertainment Environments Exhibits Fashion Health Industrial
Internal communications Logo creation Media strategies Naming Packaging Political Product development Real estate Signage Social networks Store design Technology Websites White space
The core team draws from interdisciplinary backgrounds in advertising, marketing, design, architecture, music production, film, audio video production, live performance, digital technology, publishing, event management, and social networking. As projects require, we collaborate with and direct a network of forward thinkers both to conceptualize and execute solutions across the spectrum of media. Throughout the process, we make sure the brand vision remains unclouded.
PROCESS
Experienced intuitively, our work aris our client’s overarching objectives. We alive as the culture it inhabits. Our app entity with its own beliefs, behaviors,
Through a process of strategic analysi intuition, we reveal a client’s brand es positioning in the ever-changing cultu
Collaboration is crucial to our process: exceed their individual abilities. We w and when projects require, we draw fr every discipline to conceive and imple spectrum of media. We invite a broad editorial and education specialists.
ses from a thorough understanding of We believe that a brand must be just as pproach envisions a three-dimensional , and capacity to learn and change.
is, focused dialogue, and aesthetic ssence and visualize its optimal ural landscape.
: it challenges all participants to work with our clients seamlessly; from a deep pool of innovators in ement strategic solutions across the range of input from technological,
BIOS and proposing strategies of engagement that resonate soundly with them. Her The creation of memorable expertise covers lifestyle, the images has been Tina’s arts, electronics, cosmetics trademark throughout her and pharmaceutical; she is illustrious career, from her considered especially adept at early days at OUI magazine handling topics that require and as the accessories editor great sensitivity and depth. at Vogue to the books and Her career includes positions campaigns she produces at McCann-Erickson, Chiat/ today. As a stylist and creative Day, and Merkley Newman director, she has worked with Harty and work with Ogilvy, every major photographer Cline/Davis/Mann, Interbrand, worldwide; her extraordinary Unilever, and Hakuhodo, one accomplishments include her of Japan’s largest advertising introduction of photographer agencies. Accounts she has Helmut Newton to the US handled vary widely in market. Her work has been scope and audience; they featured in The New York include Reebok, Nintendo, Times, The Washington Casio, Harman/Kardon, Post, Lei, British Vogue, L’Oreal, Borghese, Champion Harpers Bazaar, French Sportswear, BellSouth, Pfizer, Vogue, Interview, Italian Bayer, Bristol-Myers Squibb, Vogue, L’Uomo, Per Lui, and Glaxo Smith Kline. Rolling Stone, Talk, Vanity Fair, Maxim, Homestyle, and Vicki ENG Litchfield, among others. In Managing Director addition to her work with Modern IDENTITY, she Vicki handles the logistics designs and produces a line of our operations and of home furnishings for the accounts with a practical luxury market. insight acquired over the Tina BOSSIDY SPECIALIST Fashion and Luxury
Gloria ENG SPECIALIST Strategic Planner
Gloria specializes in providing a window into the hearts and minds of a client’s customers,
course of her experience as a communications professional in the arenas of fashion, health, education, and advocacy. Her career includes serving as the American publicity director of Japanese
design label Matsuda and as a conference and event planner for Kesselman-Jones, Inc. in New Mexico, where her clients included the NM State Departments of Health and Education, the University of New Mexico, and the Drug Policy Alliance. A writer, editor and former instructor with an MFA in Creative Writing from Columbia University, she also brings a keen sensibility to copywriting and content generation. Aaron MONSON Designer
With a dual degree in Graphic Design and Psychology from Brigham Young University, Aaron offers a unique ability to organize complex ideas into conceptually driven, well-reasoned, clear designs. His years of interdisciplinary education and experience have sharpened his understanding of branding, strategy, information architecture, and design. Since joining Modern IDENTITY he has created strategic visuals for print and editorial, digital formats, and products for clients like alternative-energy company Ener1, Crawford & Co., and the nonprofit City Parks Foundation, whose project included the rebranding and design of SummerStage, a quintessential New York program. His work has been recognized by the American Institute of Graphic Artists and the Utah Arts Council.
Sue MONTGOMERY Writer and Creative Director
For more than 20 years, Sue has excelled in transforming mountains of research into clear, concise, and impactful communications through her work as a creative director and writer for the advertising and branding industry as well as individual businesses and corporations. Her experience is broad and deep, ranging from global advertising campaigns and corporate documentaries to corporate branding and business-tobusiness communications. Sue has worked for virtually every major global advertising and corporate branding agency for a range of clients including Citibank, Chase Manhattan, Marriot, IBM, BellSouth, Maxwell House and Crest. She has also worked directly with a number of major corporate clients, doing corporate films, internal marketing and positioning projects for companies like Bayer, Citibank, Tambrands and The Wool Bureau. Tommy Gonzalez SPECIALIST Digital Development
Coasting along the cutting edge of technology, Tommy provides a deep understanding of the most current technological processes that drive communications media. He is motivated by a sincere desire to produce innovative vehicles that entertain and engage while
educating viewers. Trained in audio/video recording with a concentration in digital media, he possesses the solid programming skills required to harness the technologies that power our media solutions. Along his career, Tommy has developed interactive projects and/or videos for Chase, Chevron, Crawford & Company, Doremus, Eli Lilly, and Sirius Satellite Radio. He has also developed websites for a wide variety of clients and subjects, including alternative-energy company Ener1, Inc. and EMI Publishing. Jeff STREEPER Founder and Creative Director
A dynamic creative director, designer and strategist, Jeff transforms ideas into communications that connect with emotion, depth and immediacy. With training in design, a background in architecture, and a distinguished career in advertising, he offers a unique breadth of insight and expertise in visual branding, gallery exhibitions, product development, and publishing in addition to his awardwinning print and editorial work. Throughout his career, Jeff has been instrumental in bringing style into advertising and content into design. His agency history covers stints at Ogilvy & Mather NY; Arnell Group; Young & Rubicam;
Merkley Newman Harty (as a founding team-member); FCB Draft; J Walter Thompson; Wells Rich Greene; Doremus Advertising; and Masius NY (as a founder). Jeff’s clients have run the gamut from the American Express Green Card to the World Health Organization. Collaborations with visionaries, innovators, and influencers provide key inspirations to Jeff’s work, some resulting in historic campaigns and projects. His longtime association with photographer Annie Leibovitz has yielded, among other successes, the design of two of the best-selling photography books of all time. Many of Jeff’s professional partnerships are longstanding, characterized by a working process driven by mutual respect, integrity, and results.
Arts / Educational
Fashion
Media
Annie Leibovitz* Bebel Gilberto Burpee Foundation Center for Human Rights City Parks Foundation Creative Time Crimes of War Project Human Rights Watch iCI ICP Sarajevo Film Festival* The Stop TB Partnership SummerStage UNDPI UNICEF World Health Organization
Ann Taylor* Carlos Falchi Henry Cottons Dior* MaryAnne Restivo Roberto Cavalli*
Abrams Image A&E - Biography* B-Hive Management FX Network - Nip/Tuck* HBO - Sopranos* Random House* The Tennis Hall of Fame Vanity Fair* VH1 Vogue*
Branding
The Apthorp Georgica Kate Peirsons Lazy Meadows Starr Restaurants Under the Grape The VIEW at EastCoast
Finance
American Express Green Card* Chase Manhattan Bank** Guardian Insurance Jefferies & Co.*** The Receivables Exchange Industrial
Crawford & Company*** Ener1 Honeywell*** ITOCHU Corporation Lavazza* W. Atlee Burpee & Company Luxury
The Apthorp Dior* Louis Vuitton* Peninsula Hotels*
Technology
ENER1 Samsung TEKSystems *with Annie Leibovitz **with McGarry/Bowen ***with Constellation NY