Modern Retail: Guide to Fulfilment August 2020

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Why 2020 offers an unprecedented opportunity for agile online brands Contributor:

When lockdown began, many

– after all, fulfilling thousands of

James Hyde, CEO and Co-founder, James and James Fulfilment

traditional retailers were caught

direct-to-consumer (D2C) orders

off guard. Those with little or no

is a much bigger challenge than

ecommerce presence were forced

distributing stock to tens of high

to literally shut up shop. Those

street stores.

Founded in 2010 as the world’s first digitalnative fulfilment house, James and James helps ambitious online brands grow sales, delight customers and optimise operations. www.ecommercefulfilment.com

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with growing online operations struggled to meet demand and even slashed advertising spend


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