4 benefits to retailers selling online The effects of COVID-19 on the
months, it has forced many people
The argument shouldn’t be whether ecommerce will eclipse bricks and mortar, the argument should be: How can ecommerce support bricks and mortar? Access Mintsoft contains tools and automation that can support your business – now is the perfect time to delve into the world of ecommerce.
into changing the way they shop.
1. A wider product offering
high street and retail will be farreaching, long after the storm has calmed. As well as social distancing measures being predicted to be in place in some capacity for
Unlike the doomsday predictions such as ‘death of the high street’, commentators believe this will prompt many small retailers to address their overreliance on being purely bricks and mortar.
48
PUBLICATION BROUGHT TO YOU BY
Often, online retailers may not store or technically own the products they sell, but rather use a third party to do this for them. As you aren’t obliged to maintain your own stock in your own warehouse, it unlocks the possibility of offering a wider product range for your customers – allowing you to compete with bigger names in ecommerce. If you use drop shipping, it is also worth choosing a provider who uses an Order Management System such as Access MintSoft, as this allows you to White Label your goods to make them appear to be directly shipped from your store. Focusing on these little details mean that the customer experiences continuity and it strengthens your brand.
2. Always open to your customers When choosing to venture into online shopping platforms, it’s wise to consider making it possible for orders to be fulfilled 24/7. This doesn’t mean you need to sit at your laptop at all hours, but it does mean Mintsoft would be a good option to help deal with ecommerce hours of demand. For example, if a customer purchases something your shop is selling through Etsy late one evening, Mintsoft will take care of the paperwork for you, without you having to worry about being in front of your laptop. In a world where consumers are expected to be able to purchase 24 hours a day, it makes sense to use software that helps you provide this service to your customers.
3. Easy inventory management Rather than having to rustle through the back of a shop to check how much you have in stock, Mintsoft can automatically update the stock levels across all marketplaces you are selling from. Not only this, it automatically picks the cheapest shipping option for that item and creates a picking order to send onto the warehouse. That means, no chance of overselling an item and your customer gets a seamless and speedy buying journey – meaning they’re more likely to buy again.
