The 5 biggest visual merchandising trends of 2019 As we head towards the second half of 2019, Modern Retail look into the five biggest visual merchandising trends of the year so far.
Contributor: Holly Worthington
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Virtual reality and augmented reality
a product would look like when built, before purchasing.
Technology is being increasingly used in retail, with virtual reality (VR) and augmented reality (AR) making the customer experience more interactive, captivating and informative.
AR is best used to overlay imagery on already existing settings, for example, projecting different clothing onto a shopper in-store, or seeing what specific artwork would look like on a wall.
The introduction of VR instore has proven an innovative way to enable experiences which would have previously only been possible through leaving the store. Examples of this include giving consumers a VR tour of a car using a headset, or even allowing them to explore what
Areas designated to VR and AR continue to innovate common practice, helping retailers to take consumers on a journey and helping to excite customers in a cost-effective and less time-consuming way.
