Window tinting in retail: The benefits

Many shopfitting upgrades require significant investment, however one that can be done on a budget is the addition of window tint film.

Contributor: Holly Worthington

Tinted windows can come in a variety of appearances, working to protect products from sun damage, reduce costs, intrigue customers and more. Here are just some of the ways that you can benefit from the installation of window tint film.

Prevent UV damage Sunlight coming in through windows can cause damage, discolouration and fading of flooring, furniture, products and packaging. Installing window film can block as much as 99.9% of UV rays, as well as reducing the amount of solar heat that comes through the window.

The cost of replacing products, redecorating and fixing cracked fittings can be incredibly expensive, making window tint film a costeffective method of protecting your store’s interior and the items within it.

Lower energy costs Window tint film works to prevent heat loss in the colder months and keep heat out in summer. This means that there is less need for air conditioning when the weather is warm, and less need for heating in winter, saving significant amounts of money on energy bills and providing an ongoing return on investment. Comfortable shopping Shoppers are more comfortable instore when they are not in direct sunlight. Tinted windows can stop irritating glare, prevent shoppers from standing in direct sunlight and create a more enjoyable instore experience.

Attractive windows Window tint can come in a range of designs, including opaque, reflective, frosted and different levels of transparency. This can be used by retailers to create their desired appearance, with many using it to fit their shopfitting theme and branding.

More privacy Window tint can also create more privacy for shoppers and staff instore, without stopping enormous amounts of natural light coming in. This can be ideal for shops that require more privacy or wish to keep the interior more of a mystery until customers enter.

Points to consider Think about the aesthetic you are looking to achieve, making sure the window tint you choose aligns with your store’s branding and appearance.

“Tinted windows can come in a variety of appearances, working to protect products from sun damage, reduce costs, intrigue customers and more.”

You should also consider quality, as high quality window tint can last for around 10 years, while the cheapest tint can require costly annual replacements.

Summary Retailers can still enjoy natural light, using window tint film as a costeffective method of saving money, making customers comfortable and elongating the life-span of products, displays and interiors.