Modesto Chamber oF COMMERCE
VOL. 41 | ISSUE 12 | december 2020
Hospitality, Economy Partners In Education Financial Focus
Cheers to a Year We’ll Never Forget No Matter How Hard We Try
This year has presented so many of us with some unexpected challenges. If you find yourself in need of
financial
advice or assistance, your friends at Bank of Stockton are here to help. We’ve helped generations of families and businesses through good times and tough times. We have survived depressions, recessions, economic downturns
and uncertainties throughout our 153-year history. You can always count on us as a source of strength and stability for your banking needs. Visit a branch near you or check us out online and experience for yourself why for over a century-and-a-half Bank of Stockton has gained the trust and confidence of clients like you.
bankofstockton.com
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Modesto Chamber of Commerce I ModChamber.org
IN MODESTO 1302 J St. & 4204 Dale Rd.
Mission Statement
The Modesto Chamber of Commerce is dedicated to serving the greater Modesto Area, regional businesses and community prosperity through advocacy, collaboration, access to leaders, economic development, connectivity and business education.
december 2020 | CONTENTS
Executive Committee Chairman
Pete Zahos; Sysco Central California Inc.
Past Chairman
Steve Rank, Rank Investigations and Protection, Inc.
Vice Chair, External Operations Michael Moradian Jr. Peace of Mind Pest Control
Vice Chair, Internal Operations
Hospitality And The Economy
Patricia Gillum Pat Gillum CPA
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Directors
Brad Blakeley, Edward Jones Investments Kirstie Boyett, The State Theater Michael Gaffney, PG&E Warren Kirk, Doctors Medical Center Brian McDermott, Team S.O.S DeSha McLeod, Community Hospice Inc. Eric Nielsen, Gianelli Nielsen Peggy O'Donnell, Mid-Valley Productions Jason Pineda, Freshpoint Inc. Bill Robinson, Principal Financial Group Madhu Singh, Bank of Stockton Jared Steinwert, F&M Bank David Wright, Wright Insurance Company
COMMUNITY
Look To The Future
Advisors
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George Boodrookas, Modesto Junior College Melissa Williams, Modesto Irrigation District
President & CEO
Trish Christensen Modesto Chamber of Commerce tchristensen@modchamber.org
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CEO Message
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Calendar
ADvocacy
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Rising Leaders
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Women In Business
RELATIONSHIPS
Publisher: Modesto Chamber of Commerce
209.577.5757 • Progress@ModChamber.org www.ModChamber.org
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Milestone Members
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Anniversaries
Distribution: 209 Magazine
EDUCATION
Advertising Sales:
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Chamber U
Graphic Design: 209 Magazine
209.634.9141 • www.209magazine.com
Printer: 209 Magazine
Scholarship Program
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209.634.9141 • hvanderveen@209magazine.com 209.634.9141
crogers@oakdaleleader.com 209.845.4074 © Copyright 2020 Modesto Chamber of Commerce. Some parts of this magazine may be reproduced or reprinted, however, we require that permission be obtained in writing. 209.577.5757, Progress@ModChamber.org
Staff: Administrative Assistant, Hope Gyorfi Administrative Assistant, Jolene Camarena Events Coordinator, Felicia Lopez Membership Coordinator, Sabrinna Gonzales Staff Accountant, Jaime Lastra
SERVICE Going Green
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Green Business
Disclaimer: The views and opinions expressed in
this publication are those of the authors and do not necessarily reflect the official policy or position of the Modesto Chamber of Commerce.
Tech Connect
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PROGRESS MAGAZINE 1114 J Street • Modesto, CA 95354 209. 577.5757 • Fax 209. 577.2673 www.ModChamber.org • Progress@ModChamber.org
december 2020
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A Message From The President & CEO ECONOMY By Trish Christensen
community
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s we approach the end of this “out of our control year”, we are collectively focused on the wealth and resources of our region. How can we ensure that we make it through and thrive once again? We can highlight our resources and offer direct encouragement to the community at large to turn to our local markets and producers to purchase what is crafted here, to turn to the services available here, and to consume the goods, the food, and the beverage that is created here. This is how we support our local economy, and simultaneously achieve growth for the economic, social, and environmental quality of life we are striving for.
A core Relationship focus for us is, of course, our members. We are thrilled to be acknowledging our new members by having resumed Ribbon Cuttings. Although they are being done in quieter, more controlled ways, they have been wonderful to be a part of again. We have begun honoring our most recent members that are comfortable celebrating these and are working our way through those that joined since March. Regarding our existing members, our Ambassador Team has a few new participants, and the entire team of volunteers is enjoying the outreach they are extending. They, along with our Welcome Team members, have happily rejoined us at new member ribbon cuttings.
The Modesto Chamber’s outreach to the Community involves our Women in Business network with Gina Thomas of Umpqua Bank, and Debra Hendricks of DHF&T Consulting as our co-chairs. They bring great passion to this effort. Our Rising Professionals network has evolved their image (initially launched as Young Professionals). This network, co-chaired by Tim Dutter with City of Modesto, and DeSha McLeod of Community Hospice, is quickly building the foundation that will provide mentorship and training to this inspiring group of individuals. The Tech Connect effort has just begun. Phillip Lan of Bay Valley Tech led the launch of this program where attendees discovered a forum that is informative, supportive, and effective in helping companies understand and embrace the invaluable role that technology plays in improving profitability.
Our Business and Education committee can hardly hold back our excitement for the “Inspire Youth – Inspire Dreams” concept. This will provide a platform for businesses and public services to directly impact youth in our community! We know when we spark the interest and dreams of a youth early in his or her educational path, we build a direct connection to opportunity that is right here in their hometown. Our mission is to work with you by recording segments of a “day in the life” at your workplace. We will present this to students, categorized within the 15 sectors of business and industry, which they will view based on their natural career interest.
Our Advocacy efforts led us to qualify our first three businesses! Blue Diamond Growers, CHG Structural, Inc. and our own office have gone through the California Green Business Network – Stanislaus (CAGBN-Stan) checklist. We are thrilled to announce that all three are now green certified and on the registry. This is such exciting news for the valley. We see this as just the beginning of a green business trend for our region. The more we lower our carbon footprint, the more we can connect businesses to rebates and resources, the more we can help you reduce the cost of doing business through sustainability, then the more rewards we all realize! Also, keep in mind, Stanislaus Green Team meets on the third Thursday of each month with a featured guest presenter along with updates on the progress of our CAGBN-Stan certification program.
Modesto Chamber of Commerce I ModChamber.org
This is the time of year we are especially thankful for the Service of our board volunteers. October and November brought out some great candidates interested in participating with our organization by accepting nominations for a Board of Directors seat. We anticipate launching into 2021 with a complete slate of new and returning board members, all eager to make a difference. I look forward to what is to come for the Modesto Chamber next year. December is a month I tend to wish lasted longer. It starts off with much to do, and then the holidays are suddenly upon us. For this holiday season, I wish you days to just sit back and enjoy. To marvel in the warmth and joy of family, love, and laughter – however you and yours see fit to do so this season. Happy Holidays … Take care, and as always, stay safe. With Warm Regards, Trish
MISSION The Modesto Chamber of Commerce to serving theArea, greater MISSIONSTATEMENT: STATEMENT: The Modesto Chamber of Commerce is dedicatedistodedicated serving the greater Modesto regional businesses community prosperity through advocacy, collaboration, access to leaders, MISSION The Modesto Chamber of Commerce isthrough dedicated to serving the greater Modesto Area,STATEMENT: regional and businesses and community prosperity advocacy, collaboration, economic development, connectivity and business education.
Modesto Area,economic regional businesses and community prosperity through advocacy, collaboration, access to leaders, development, connectivity and business education. Toour execute our adopted mission have developed an acronym that helps keep us focused. access to leaders, economic connectivity and business education. That To execute adopted mission we development, havewe developed an acronym that helps keep us focused. That acronym is “CARES: Community, Advocacy, Relationships, Education and Service.” acronym is “CARES: Community, Relationships, Education andkeep Service.” That To execute our adopted missionAdvocacy, we have developed an acronym that helps us focused. acronym is “CARES: Community, Advocacy, Relationships, Education and Service.”
COMMUNITY
EDUCATION
COMMUNITY
EDUCATION
At its heart the Modesto Chamber is a community of likeminded
The Chamber serves the education community by hosting the
business owners who share the vision for enjoying a thriving economy
annual State of Business and Education event, by fund-raising for local
and creating and maintaining our community as a vibrant place to live,
students at the Ag Aware and Harvest Luncheon annual series, and
work and play. The Modesto Chamber is the go-to resource and
partnering with local schools and colleges to train and educate young
At its heart the Modesto Chamber is a community of likeminded
business owners who share the vision for enjoying a thriving economy
and creating and maintaining our community as a vibrant place to live,
work and play. The Modesto Chamber is the go-to resource and
The Chamber serves the education community by hosting the
annual State of Business and Education event, by fund-raising for local
students at the Ag Aware and Harvest Luncheon annual series, and partnering with local schools and colleges to train and educate young
facilitator of ideas and communication for nonprofits, governmental men and women, all in keeping with our pledge to help provide a ready facilitator of ideas and communication for nonprofits, governmental men and women, all in keeping with our pledge to help provide a ready
agencies, and community leaders. More More than than just ajust business club,club, the the workforce the Chamber Chamber agencies, and community leaders. a business workforcetotoserve serve local local employers. employers. Additionally, Additionally, the Modesto Chamber strives to affect its environment for positive educates its members on practical solutions and best practices through Modesto Chamber strives to affect its environment for positive educates its members on practical solutions and best practices through transformation by supporting change agents in the community. its Progress Magazine articles, monthly Chamber University and Seeds transformation by supporting change agents in the community. its Progress Magazine articles, monthly Chamber University and Seeds ofof Success speaker monthlycommittee committee Success speakerseries, series,workshops workshops and and seminars, seminars, monthly meetings, and SCORE counseling. meetings, and SCORE counseling.
ADVOCACY ADVOCACY
SERVICE SERVICE
Chamber Staff, Board of Directors and many of our topical
Chamber Staff, Board of Directors and many of our topical
committees, such as Economic Development and Government
committees, such as Economic Development and Government
Relations, are engaged and proactively representing our members by
Relations, are engaged and proactively representing our members by
The Chamber believes in service to the community and to its
The Chamber believes in service to the community and to its members. The Chamber Board and staff are active on many nonprofit
addressing business initiatives, addressing issues in our community members. The Chamber Board and staff are active on many nonprofit and government committees, donating their business expertise, time
addressing issues in our community and business working toinitiatives, relieve theaddressing regulatory burdens businesses endure due
and working toand relieve regulatory The burdens businesses due as to local statethe governments. Modesto Chamberendure gets results, to local shown and state Modestomore Chamber gets results, as by governments. recent victoriesThe in forming rational ADA legislation, shown by recent avictories in measure, forming electing more rational legislation, defeating no-growth businessADA friendly candidates, working alongside otherselecting to passbusiness Measure L, a candidates, local self-help defeating a no-growth measure, friendly measure, for our workingtransportation alongside others to and passchampioning Measure L,fora more local water self-help agribusiness, industry citizens. By working together, transportation measure, andand championing for more waterour formembers our are stronger together than they ever be on their own. agribusiness, industry and citizens. Bycould working together, our members
are stronger together than they could ever be on their own.
RELATIONSHIPS
RELATIONSHIPS
The Modesto Chamber specializes in building relationships among business and serving as the nexus to businesses, nonprofit
The Modesto Chamber in building relationships and specializes governmental agencies. We hostamong monthly organizations, businessnetworking and serving the special nexusevents, to businesses, nonprofit events, as annual an annual trade show, and our long-running Gala. Membersagencies. also may serve committees or go organizations, and governmental We onhost monthly through the Leadership Modesto program wheretrade they will build longnetworking events, annual special events, an annual show, and term relationships with key leaders in the business world and or go our long-running Gala. Members also may serve on committees
andand government their resources. committees, The Chamberdonating also serves its business individualexpertise, members time by andhosting resources. Thecuttings Chamber alsointroduce serves itsa individual members ribbon which new business to theby
hosting ribbon cuttings introduce new business to the community, valuable and which cost effective (free) amarketing opportunities, community, costworkshops effective (free) marketing exposure valuable to social and media, and training for opportunities, our business partnersto andsocial their associates, and other free andtraining discounted exposure media, workshops and forresources. our business
partners and their associates, and other free and discounted resources.
C - Community
C - Community A - Advocacy
A - Advocacy
R - Relationships
R - Relationships E - Education
ES--Education Service S - Service
throughlocal the community. Leadership Modesto program where they will build longterm relationships with key leaders in the business world and local community.
december 2020
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CHAMBER CALENDAR december
january
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ECONOMIC DEVELOPMENT Committee* Virtually Zoom* 11:30 A.M.
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New Year’s Day Office Closed
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Ambassador & Welcome Team meeting Virtually Zoom* 8:00 A.M.
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ECONOMIC DEVELOPMENT Committee* Virtually Zoom* 11:30 A.M.
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Business U-TBD Virtually Zoom* 12:00 P.M.
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Business U-TBD Virtually Zoom* 12:00 P.M.
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Stanislaus Green Team-DARK Virtually Zoom 12:00 P.M.
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Stanislaus Green Team Virtually Zoom 12:00 P.M.
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Tech Connect Virtually Zoom 2:00 P.M. - 3:00 P.M.
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Tech Connect Virtually Zoom 2:00 P.M.
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Government Relations Committee-DARK Virtually Zoom 11:30 A.M.
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Government Relations Committee Virtually* 11:30 A.M.
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rising leaders-DARK Virtually Zoom 12:00 P.M.
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Women in Business-dark Virtually Zoom 4:00 P.M.
rising leaders Virtually Zoom 12:00 PM
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Women in Business Virtually Zoom* 4:00 P.M.
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christmas eve Office Closed Christmas Day Office Closed
*See website for more detail.** Change in usual location Please note that calendar events and details are subject to change.
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Modesto Chamber of Commerce I ModChamber.org
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**The Modesto Chamber of Commerce is located at 1114 J St., Modesto
stanislaus green team Virtually Zoom 12:00 P.M.
Eyeing The Future Of Stanislaus County Written by: Amy Collier Carrol – Director of Legislative Affairs & Communications/PIO
The Stanislaus County Regional Tourism Roundtable was established in 1999 with a focus on collective regional tourism, primarily through cross-marketing. The early Roundtable included the nine incorporated cities in the county, chambers of commerce, convention and visitor bureaus and other economic drivers. With the 2008 recession the County had to make the difficult decision to discontinue funding tourism efforts. However, the Roundtable was revitalized in Fall 2018 with over 50 regional stakeholders. Between 2018 and 2022, the Stanislaus County Board of Supervisors has dedicated $275,000 in funding to prioritize tourism as a viable means of economic development. Early in its reboot, the Roundtable dug into tourism through work groups broken out by focus area and quickly discovered that research, a brand platform, and a marketing strategy were needed to successfully carry this effort forward. Through a partnership with Opportunity Stanislaus, the County conducted regional market research in Fall of 2019 taking an “outside-in approach” by surveying “in market” and “pass through” tourists and conducting in depth interviews with residents who had relocated to Stanislaus County. This research validated the need to develop a targeted and specific branding platform.
Following this phase of destination tourism research, the County launched an RFP process for tourism marketing. Early this year the contract was awarded to a seasoned agency of strong reputation in the field, Vladimir Jones. The approach included conducting research from the “inside-out” to get a better sense of the region’s true identity. This research was completed over four months, leveraging 35 touchpoints in the form of one on one interviews and electronic workbook exercises that were designed to take a thorough look at perceptions of those in positions of telling our story. In October a sub group of participants came together for an all-day bootcamp to explore initial findings and add the final input needed to develop our unique brand platform. Today we are collaborating with a broad cross section of business representatives, elected officials, government leaders, nonprofit agencies, creative arts industry and hospitality leaders in what will be our new brand identity for Stanislaus County. While we narrow campaign concepts into one worthy of sharing with the world, we have been excited to see the early outcomes of this work and how well it has been received. We hold the start of something beautiful in an authentic brand position we can resonate with, “In Stanislaus County, we cultivate what is possible by our steadfast, nurturing and optimistic character. Through our clever and resourceful way of seeing the world, we are truly a place for originals, where transformation occurs each and every day, and surprises abound.”
community
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s we look toward the future of Stanislaus County and set intentions on what successful economic recovery efforts will look like, many ideas arise. But increasing regional tourism will be a critical priority. Although the tourism conversation has been resurrected over the past two years, it isn’t new.
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Hospitality And The Local Economy Todd Aaronson, CEO / Modesto Convention & Visitors Bureau
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id you know our region has had some of the highest hotel occupancy rates in the US during the pandemic? It’s true! To give you an idea of the impact of travel in our region, tourism spending in 2019 for Modesto exceeded $230M and the industry employed over 2,500 people while generating taxes in excess of $14M. Those are big numbers and when you look at Stanislaus County the revenue figure for travel related spending exceeds $500M (that’s a half a billion dollars)! Bottom line; our region depends upon the activity of our hotels, restaurants and entertainment venues. Chances are you or several of your neighbors are employed in tourism. And think about it, what have we all missed the most during the last eight months of the pandemic? Going out to restaurants, music, theater, parties and special events.
community
And yes, like store clerks and cashiers our travel industry staff are also ‘front line’ workers too. They clean hotel rooms, dishes and take orders from us on a face-to-face basis.
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Modesto Chamber of Commerce I ModChamber.org
So, how can you support our travel industry professionals? You can put up extra family or friends at local hotels – most offer special rates for locals (see visitmodesto. com/lodging for a list), you can buy take out more often and remember to tip your service staff – they are probably working fewer hours during these times – and you can stream special events, movies or music from any one of our incredible local theaters. And for those of you who are influencers, work with government or are involved in politics we encourage you to engage with travel industry professionals. The industry is suffering an economic hardship expected to be 10X greater than what occurred after 9/11 according to Visit California. Speak with restaurant owners, hotel managers and tourism professionals to learn more about the hardships being experienced and how you can help. At Visit Modesto we will follow through on our plans for 2020/21 – Recovery, Discovery & Community. Our plan is to help our industry recover through increased awareness of why Modesto should be on your ‘next drive trip’ list and we will continue to engage our community partners, like you, in putting our best foot forward in making Modesto a great place to Eat, Drink and Stay!
S U P P O R T
L O C A L
E N J O Y D I N I N G A T Y O U R L O C A L R E S T A U R A N T T H I S H O L I D A Y S E A S O N !
community
G R A B A B I T E T O E A T W H I L E Y O U A R E O U T C H R I S T M A S S H O P P I N G
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S U P P O R T
L O C A L
community
S H O P S M A L L B U S I N E S S E S T H I S H O L I D A Y S E A S O N !
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Modesto Chamber of Commerce I ModChamber.org
community december 2020
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Trades Scholarship Program Aids Modestans Hurt By COVID Written by: Amber Edwards / Director of Marketing & Communication – Opportunity Stanislaus
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s the COVID-19 pandemic rages on one local school has stepped forward to offer relief. VOLT Institute, a training center specializing in producing Maintenance Mechanics to meet a local shortage, has partnered with the City of Modesto to provide full scholarships for 20 Modesto residents laid off because of COVID.
advocacy
Started in September, the scholarship program has already resulted in the enrollment of several students. The 360-hour training includes 27 hours of soft skills and instruction on LEAN principles as well as handson learning in the areas of mechanical drives, pumps, basic electrical, PLC, pneumatics, production assembly, machine tools, welding, rigging, and print reading. Afternoon and evening classes are available. Instructors with industry experience ensure mastery of all sections and provide rigorous safety training. While the curriculum is designed to be completed in eight months, the fact that it is self-paced means many students finish in as little as six months.
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Modesto Chamber of Commerce I ModChamber.org
The scholarship program is seen as a transformative opportunity by staff at both Opportunity Stanislaus and the Stanislaus County Office of Education, the organizations that work together to administer VOLT Institute. VOLT was started in response to demand from local businesses for maintenance mechanics as they grow and see retirement of experienced workers. The average salary for mechanics with two years of experience and training is $28.14 and VOLT’s student placement program helps to ensure students get on track to high earning potential immediately after graduation with a placement rate of 96 percent. Students interested in applying for the program should contact Kevin Fox, Director of Marketing and Student Engagement for VOLT Institute at (209) 566-9102 or via email at kfox@stancoe.org.
HIGHLIGHTING ONE YOUNG PROFESSIONAL'S EXPERIENCES IN BUSINESS, HIS/HER "FROM THEN TO NOW" STORY.
ATTENDEES WILL BE A SOUNDING BOARD IN SUPPORT OF ONE ANOTHER. VETERAN PROFESSIONALS WILL ENGAGE AND MENTOR YOUNG PROFESSIONALS.
ROUND THE ROOM DISCUSSION ABOUT THE STRUGGLES AND VICTORIES WITHIN THEIR INDIVIDUAL CAREERS.
WHAT SUCCESS MEANS TO EACH OF US.....
RESUMING 2021
advocacy
Gatherings will be every 4th Wednesday of the month at 12:00 PM
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OUR PURPOSE IT TO CULTIVATE SUPPORTIVE RELATIONSHIPS AMONG THE BUSINESS WOMEN WITHIN OUR COMMUNITY.
EACH GATHERING WILL FOCUS ON: Successful survival tactics during an economic disruption. Round the room discussion about the struggles and victories of operating a business affected by the pandemic. Strategies for continued success and what that means to you.
advocacy
Attendees engage to support, listen, and share with on another.
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RESUMING JANUARY 2021
Gatherings will be every 4th Wednesday of the month.
FOR MORE INFORMATION PLEASE CONTACT THE MODESTO CHAMBER OF COMMERCE AT INFO@MODCHAMBER.ORG Modesto Chamber of Commerce I ModChamber.org
A healthier workforce creates a stronger business. Get the tools you need to establish a healthier workforce culture, helping your employees manage stress, sleep better, and exercise more. Learn more at kp.org/choosebetter. advocacy
Choose Better. Choose Kaiser Permanente.
| Business december 2020
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BUSINESS AND EDUCATION COMMITTEE PRESENTS
advocacy
CO-HOSTED BY
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Modesto Chamber of Commerce I ModChamber.org
advocacy
SPONSORED BY
december 2020
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Get To Know Us: Bank Of Stockton Written by: Kelly Hoang - AVP Marketing - Bank of Stockton - Marketing Department
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t has been a difficult and challenging year as local counties and the rest of the nation continue navigating through the Coronavirus pandemic. From the start, the Bank of Stockton, considered an essential services business, remained open and available to help customers with their banking needs. “We’ve been conducting business as close to usual as possible, despite these unusual times,” said Douglass M. Eberhardt II, Bank of Stockton President and CEO. As a local community bank, Bank of Stockton’s team of lenders worked tirelessly to assist both customers and non-customers in securing much needed funding by acting as a conduit to the Small Business Administration Paycheck Protection Program (PPP). The bank assisted customers with successfully securing over 2,000 loans and had all hands on deck to help. “In these unprecedented times, when our communities need their bank most, it is our job to be here for them,” said Eberhardt II.
Relationships
Bank of Stockton has survived depressions, recessions, economic downturns and uncertainties throughout its 153year history, and while new challenges occur, like COVID-19, the bank continues to provide unprecedented strength and safety to the communities it serves. In the midst of the pandemic, the bank was able to complete a beautiful second location in Lodi on Kettleman Lane to meet the needs of its growing customer base.
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Modesto Chamber of Commerce I ModChamber.org
With 20 branches in 16 cities throughout nine counties, Bank of Stockton is well-known for its personalized service and long-tenured bankers. “Together, we will weather this storm and ‘Withstand the Test of Time’ as we have for over a century and a half,” said Eberhardt II. Visit one of our Modesto branches located at 1302 J Street or 4204 Dale Road and become part of the Bank of Stockton family.
Congratulations 60 years +
Curtis Legal Group American Recycling, LLC
50 + years Allied Concrete & Supply Co., Inc.
40 + years Clendenin Bird & Company, PC IT Solutions|Currie Hennings Bros. Drilling Co., Inc.
35 + years Stanislaus County Office of Education Modesto Junior College Community Education J.M. Equipment Co., Inc.
25 + years Mister Car Wash (Prime Shine Car Wash) Brandman University, Chapman University System Borton Petrini, LLP Stanislaus County Chief Executive Office Turlock Irrigation District
10 + years Children's Crisis Center Herum\Crabtree University of California, Merced Tri Counties Bank Stone Bros. Management, Inc. Modesto Lions ''500'' Club Nirvana Drug & Alcohol Institute Security Public Storage - McHenry 1st Security & Sound
5 + years
Struck Insurance Services Inc. Modesto Mobility Center, Inc. Centerra Capital Mraz, Amerine & Associates Security Public Storage - Woodland Modesto Sunrise Rotary Club Second Harvest Food Bank of San Joaquin & Stanislaus Counties AgSafe Enterprise Rent-A-Car Sylvan Learning Center Batteries Plus Bulbs Universal Service Recycling Douglas M. Ridenour Belfor Property Restoration American Cancer Society (Discovery Shop) The Park DRAIL- Disability Resource Agency for Independent Living
1 + years The Century and Nine3One The Cooper Company Citizens Business Bank Amtrak San Joaquins (San Joaquin Joint Powers Authority) Morgan Stanley - Gabriel Vasquez, Financial Advisor Valley Diabetes & Obesity Access Property Management Tom Nielsen, Individual Member Stanislaus Senior Foundation Wheels Financial Group, LLC dba LoanMart Residence Inn by Marriott Modesto North McHenry Mansion Foundation Modesto Machine Works Ambeck Mortgage Associates Farmers Insurance District Office Roger Shanks Consulting Entekra LLC Halo B Windsor Post Acute of Modesto Pizzeria Halt FreshPoint Blue Diamond Growers Pinnacle Health Center december 2020
relationships
to this MONTH'S milestone memberships
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Relationships
president’s club Circle Of Influence
20
Diamond Level
Bank of the West (Dale Road)
Maxx Value Foods
Save Mart Supermarkets
Bank of the West (H Street)
Blue Diamond Growers
Mister Car Wash (Prime Shine Car Wash)
Save Mart Supermarkets - Corp Office
Bank of the West (McHenry)
Blue Diamond Growers
Mister Car Wash (Prime Shine Car Wash)
Seven-Up Bottling Co. of Modesto/
Bank of the West (Pelandale)
Caliber Collision
Mister Car Wash (Prime Shine Car Wash)
Varni Brothers Corporation
Beard Land and Investment Co.
California State University, Stanislaus
Mister Car Wash (Prime Shine Car Wash)
Solecon Industrial Contractors
Capax - Giddings, Corby, Hynes, Inc.
Care One Home Health and Hospice, Inc.
Mister Car Wash (Prime Shine Car Wash)
Central Sanitary Supply Co.
Mister Car Wash (Prime Shine Car Wash)
Solid Networks, Inc.
Doctors Behavioral Health Center-DMC
Central Valley Automotive
Mister Car Wash (Prime Shine Car Wash)
Doctors Medical Center-DMC
Central Valley Chrysler, Jeep, Dodge
Mocse Credit Union
Frito-Lay Co., Inc.
Central Valley Nissan
Mocse Credit Union
Pacific Southwest Container, Inc.
Central Valley Volkswagen Hyundai
Modesto Toyota
Physician Referral Service-DMC
Chukchansi Gold Resort & Casino
Nine3One
Walmart
Clark Pest Control
NT Nail Spa
COIT Services Inc.
O'Brien's Market
Gold Level
Collins Electrical
O'Brien's Market
The Modesto Bee
Crystal Creamery
Comcast
O'Brien's Market
TSM Insurance & Financial Services
Doubletree by Hilton Modesto
Damrell, Nelson, Schrimp, Pallios, Pacher & Silva
Oak Valley Community Bank
Turlock Irrigation District
EMOE, Division of Parker
Del Monte Plant #1
Oak Valley Community Bank
Union Bank
Hannifin Corp.
English Oaks Nursing & Rehabilitation Hospital
Oak Valley Community Bank
US Bank
Encompass Health Rehabilitation
Exceed GPR & Locating, LLC
Opportunity Stanislaus
US Bank
of Modesto
F&M Bank (Carpenter Road)
Pacific Gas & Electric Co.
US Bank (Modesto Main)
Fiscalini Cheese Company
F&M Bank (Dale Road)
Pepsi Bottling Group
US Bank Turlock
IHeart Media
F&M Bank (McHenry)
PMZ Real Estate
Valley BMW
Modesto Irrigation District
Flooring Liquidators, Inc.
Residence Inn by Marriott Modesto North
Valley Children's Healthcare
Modesto Nuts Professional
Flowers Baking Co. of Modesto, LLC
Rizo-Lopez Foods, Inc.
Valley Children's Healthcare
Baseball
Food Maxx
Rogers Jewelry
FreshPoint
Rogers Jewelry Co.
Valley First Credit Union
Nestle USA - Carnation Sutter Health Valley Area
Galletto Ristorante
Rose Bouquet
Sysco Central California Inc.
Gianelli Nielsen
Round Table Pizza #1033
Gilton Solid Waste Mgmt, Inc.
Round Table Pizza #1034
platinum Level
Golden Valley Health Centers
Round Table Pizza #186
E & J Gallo Winery
Golden Valley Health Centers
Round Table Pizza #701
Kaiser Permanente
Golden Valley Health Centers
Round Table Pizza, Corporate
Golden Valley Health Centers
San Joaquin Valley College
silver Level
Golden Valley Health Centers
Save Mart Supermarkets
Wells Fargo Bank
American Chevrolet
Grimbleby Coleman CPAs, Inc.
Save Mart Supermarkets
Wells Fargo Bank
American Medical Response
Grover Landscape Services, Inc.
Save Mart Supermarkets
Wells Fargo Bank
Atherton & Associates, LLP
Infiniti of Modesto
Save Mart Supermarkets
Wells Fargo Bank
Audi Modesto
International Paper Co.
Save Mart Supermarkets
Winton-Ireland, Strom & Green Insurance Agency
Bank of Stockton - Dale Road
JS West & Companies
Save Mart Supermarkets
Winton-Ireland, Strom & Green Insurance Agency
Bank of Stockton - Modesto Main Branch
Lewis Capital Advisors
Save Mart Supermarkets
Yosemite Meat Co., Inc.
Stanislaus Food Products Co. Stanislaus Surgical Hospital Stifel Investment Services Storer Coachways Sutter Gould Medical Foundation The Century and Nine3One The Farmacy
Valley First Credit Union (Dale Branch) Valley First Credit Union Administrative Offices Valley Lexus Vintage Faire Mall/Macerich Company W.H. Breshears, Inc. Warden's Office Furniture Outlet Warden's Office Products Center
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Blue Diamond Growers Salida Celebrates Becoming Green Business Certified By: Jolene Camarena-California Green Business Network Stanislaus County
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lue Diamond Growers, a grower-owned cooperative and the world’s leading processor and marketer of almonds, celebrates becoming a certified Green Business through the California Green Business Network with the support of the Modesto Chamber of Commerce. With all the challenges for businesses this year, Blue Diamond did not let it stop them from prioritizing sustainability and becoming a Green Business. Certified Green Businesses implement sustainable practices that lead to cost savings in energy, water, and waste bills, and create healthier communities with cleaner air and less pollution. To become certified, Blue Diamond registered their business with the California Green Business Network and was provided a checklist for their business type. After completing the checklist of sustainability measures, Blue Diamond Growers – who recently celebrated their 110th anniversary – verified that their operations are sustainable and received the Green Business certification. As a large facility, Blue Diamond demonstrates that a business can be prosperous while caring for the Salida community and environment. When you become a certified Green Business, it shows your community and customers that sustainability is your priority.
It shows commitment to conserving resources and preventing pollution in your facility and operations. It sets an example to your community and leads the path to inspire other businesses to become Green Business certified by implementing sustainability measures. Examples of these measures include upgrading lighting and equipment to save energy, promoting and incentivizing alternative transportation for employees, eliminating and/or properly disposing of harmful chemicals, eliminating unnecessary packaging, and so much more. Businesses currently in the process of certification are eligible for up to $500 in rebates to help offset the costs of certification, which is through the California Green Business Network. We look forward to the celebration of Blue Diamond’s success and working with them on future sustainability initiatives. Congratulations to Blue Diamond Growers Salida and thank you for a wonderful year. If you are interested in becoming a certified Green Business please contact Jolene Camarena at jcamarena@ modchamber.org or 209-577-5757 ext. 108.
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City of Modesto’s Utility Users Tax The City of Modesto’s Utility Users Tax is collected on water, gas and electric services at a rate of 6%, cable television services at 3%, and telecommunication services at 5.8%. The maximum tax utility users have to pay for each service is $1,500.
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The Modesto Municipal Code currently provides for refunds of over payments made within 12 months from the receipt of the refund request. To request a refund, please provide the city with a written request and copies of your utility bills which verify you overpaid. Requests for refunds should be mailed to: City of Modesto Finance Department Attn: Utility Tax Desk PO Box 642; Modesto CA 95353 You may elect to prepay the utility users tax maximum if you believe you will exceed the cap. If you have any questions, please contact the Utility Tax personnel at (209) 577-5303 Modesto Chamber of Commerce I ModChamber.org
SPIE Is Here For Our Teachers By: Mike Gorrasi, SPIE President
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his fall Stanislaus Partners In Education (SPIE) granted 26 Career Education Grants, valued at $1,000 each, to K-12 teachers in Stanislaus County. SPIE granted an additional 29 Incentive Grants, valued at $300 each, to K-6 teachers. 2020 has been challenging for everyone and the SPIE Board wants to assist teachers in keeping students motivated and encouraged during an unusual school year. Thanks to generous support from our donors, SPIE has announced an additional 75 incentive grants to be distributed to K-12 teachers before the end of the calendar year. The purpose of the Incentive Grant is to help schools motivate students to improve academically and/or behaviorally. Teachers can earn $300 for their classroom and/or school site. SPIE staff has created an EZ Application that takes less than five minutes to complete. The grants are awarded on a firstcome, first-granted process and SPIE staff will work diligently to get the funds in the hands of teachers quickly.
Mike Gorrasi
If you’re not buying crop insurance, you don’t know Jack Farmers and ranchers can now purchase crop insurance for protect themselves against the loss of crops due to natural disasters or the loss of revenue due to declines in the prices of agricultural commodities. Purchasing crop insurance will reduce your exposure to a variety of risks and bring you piece of mind. If you want to learn more about the programs that are available and how you can benefit, you need to know Jack.
Jack Roudebush is a leading crop insurance expert. His combination of industry knowledge and insurance company insight makes him uniquely qualified to help you navigate the intricacies of these programs. Call Jack today to learn how you can minumize your risk and protect your bottom line.
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FINANCIAL FOCUS
Investment Lessons From 2020
By Brad Blakeley, Financial Advisor / Edward Jones Investments
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s the year draws to a close, it is fair to say that we’ve all learned something about the social, political, physical and environmental forces that have affected everyone. And, in some ways, our lives will be changed, perhaps permanently. But as an investor, what lessons can you learn from 2020? Here are some to consider: • The markets look ahead. Here’s something many investors discovered in 2020: Investment prices don’t always move in the same direction as the overall economy. This might not have seemed apparent right after the COVID-19 pandemic struck in mid-February, as the overall economy and the stock market took big hits. But just about five weeks later, the markets began a rally that lasted several months. During this time, the economy also recovered somewhat, but still remains on weak footing. What can explain this discrepancy between the markets and economic activity? Essentially, economic numbers, such as the unemployment rate and gross domestic product (GDP), reflect what’s happening today, but the markets are always looking toward tomorrow, which means they are anticipating a stronger economic recovery and the results that come with it, such as greater corporate earnings in 2021. No one can say for sure what the future holds, but you can usually know the market’s opinion by its performance.
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• Opportunities will always exist for investors. Although the coronavirus seems unprecedented, the equity markets have rebounded from many crises before it. From war to global financial meltdowns, the market has seen it all. But even at the height of these events, when the markets might be most affected, individual segments or industries can do well.
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For example, in the current environment, when many people have been forced to work and shop from home, and get their entertainment online, it’s probably not surprising that some parts of the technology sector have seen their economic activity grow, along with their stock prices. Here’s the key point: Investment opportunities always exist, especially in times of market stress – and smart investors will find them and incorporate them into their portfolios in a way that’s appropriate for their goals and risk tolerance. • Patience and discipline can pay dividends. As mentioned above, the stock market dropped sharply in the weeks immediately following the pandemic, but then gained steadily for months afterward. Modesto Chamber of Commerce I ModChamber.org
Brad Blakeley Investors who tried to “cut losses” and exited the market likely did so at the wrong time and missed out on the beginning of the upturn. Unfortunately, this is not uncommon – investors who overreact to market declines often find themselves on the investment sidelines just when a new rally begins. Rather than being reactive in this way, you may be better off sticking with a long-term investment strategy, and buying and selling investments only when it makes sense for your situation, such as when you need to diversify your portfolio. For many reasons, it’s unlikely that we’ll see anything exactly like 2020 again. But some of the investment lessons we learned are applicable in every year – so keep them in mind for 2021 and beyond.
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TECH CONNECT IS A NETWORKING GROUP WHOSE FOCUS AND VISION IS LEVERAGING TECHNOLOGY TO IMPROVE BUSINESS RESULTS. THE ROLE OF TECHNOLOGY IN THE BUSINESS LANDSCAPE CANNOT BE OVERSTATED. TECHNOLOGY AND DATA ANALYTICS FLUENCY ARE A KEY COMPETITIVE ADVANTAGE IN A GROWING NUMBER OF INDUSTRIES AND BUSINESSES. FOR MORE INFORMATION OR TO REGISTER CONTACT INFO@MODCHAMBER.ORG
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GREEN BUSINESS NETWORK STANISLAUS
CONGRATULATIONS BLUE DIAMOND GROWERS - SALIDA CHG STRUCTURAL MODESTO CHAMBER OF COMMERCE
We are proud to announce these businesses have completed their certifications and are officially Green Business Certified. One step closer to sustainability and healthier living for our future.
reduce. reuse. recycle.
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DO YOUR PART IN SAVING THE PLANET For information to get certified, visit www.modchamber.org/california-green-businessnetwork/ december 2020
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Customer Service Practices That Can Make Consumers Happy In 2009, a handful of protest songs posted to YouTube created quite a stir. After their guitars were mishandled and damaged while traveling on United Airlines, the Canadian folk duo Sons of Maxwell attempted to negotiate with the airline in an effort to be reimbursed for the damage. Those negotiations ultimately proved fruitless, so the rockers took to YouTube, posting a series of comical songs and videos. While the songs became viral and drew many a laugh, the people at United Airlines, and their shareholders, were not laughing. The bad publicity sparked by the videos caused United stock to plummet, costing shareholders as much as $180 million. Incidents like that highlight the importance of exceptional customer service, especially in regard to small businesses. Industry giants like United Airlines can no doubt afford some bad publicity, but small, locally owned businesses operate on much thinner margins. In recognition of the effects bad customer experiences can have on their businesses, business owners can emphasize the following three strategies to keep customers happy. 1. Encourage customer input. Business owners may not have their boots on the ground every day, so encouraging customer input may be the only way for business owners to get a handle on what it’s like to be their customer. That input can be used as a springboard to making positive changes that make customers happy, and
it also can be used to help business owners recognize which staff members are going above and beyond to make sure customers have positive experiences. 2. Respond to reviews. A 2018 survey from Review Trackers found that 63 percent of reviewers never received a response to their reviews. Engaging with customers is vital for small businesses. Consumers appreciate it when business owners respond to their reviews. Customers who leave negative reviews are more likely to put such experiences behind them if business owners reach out and seek their input while assuring that they’ll work to provide better experiences in the future. Responding to customers who share positive experiences takes little or no time at all and it’s a thoughtful gesture to thank customers who take the time to leave positive reviews. 3. Get personal with customers. A personal experience drives many consumers to support local businesses. Taking time to be cordial with customers also is a great way to learn about their needs and wants so you can better serve them, potentially turning them into highly valuable repeat customers. Repeat business is vital to the survival of small businesses. In fact, a 2018 survey from InMoment found that 77 percent of consumers acknowledge having had relationships with specific brands for 10 years or more. Getting personal can lay the foundation for customerbusiness relationships that can last for years to come.
Easy Ways To Give Back While Shopping Opportunities for charitable giving abound. The most convenient way to give back may entail something people already do nearly every day: shop. Supporting worthy causes and making a difference doesn’t have to consume a lot of time or effort. Various nonprofit organizations have streamlined the process by working in conjunction with international, national and even local merchants. At point of service registers or when checking out online, consumers can allocate funds to worthy causes. Here are some examples of giving tied to retail.
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Amazon Smile
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Amazon enables shoppers to follow a distinct link (https:// smile.amazon.com) in order to directly donate to hundreds of charities. Simply designate a charity from the drop down menu and Amazon will donate 0.5 percent of the price of eligible purchases to your charity of choice. Collection jars Visit any number of stores and you’ll probably come across collection jars or bins for various charities. Some merchants may have collections for coats or gently used items that Modesto Chamber of Commerce I ModChamber.org
can be delivered to the needy. Others will ask if you want to purchase a new item from their stock to donate to worthy causes. One popular retail collection has been going strong for decades at McDonald’s restaurants in support of Ronald McDonald House charities. Checkout charities Checkout charities are another way that campaigns raise money. They come in various forms. Some require customers to purchase a paper card that is displayed at the store and then a donation is made to a particular charity, such as Children’s Miracle Network or the ALS Foundation. Many stores, both national retailers and mom-and-pops, have round up charities that enable customers to round up their change to the nearest whole dollar on credit card transactions and donate the difference to the charity the store is assisting. Through the RoundUpApp, debit and credit card transactions provide a stream of recurring donations. While checkout charities can highlight organizations people may never find on their own, they do not give potential donors a chance to research a charity’s mission. Shoppers can conduct that research on their own as part of being responsible donors.
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