DESIGN PROCESS BOOK
MOE ABBOTT / PORTFOLIO 2 / FALL 2013
CONTENTS WEBSITE PROPOSAL PROJECT - COVERED
1
MULTI-PAGE PUBLICATION - HARLEY DAVIDSON INC.
19
BUSINESS IDENTITY SYSTEM - LIKALOVE
35
EVENT PROMOTION PACKAGE - LIKALOVE OPENING
45
RESEARCH BASED DESIGN - SEIZURE PAMPHLET
55
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
1
WEBSITE PROPOSAL PROJECT
COVERED ROADSIDE EMERGENCY KIT
A proposed website design for the Covered Roadside Emergency Kit. Includes homepage, product page, and checkout process. Completed as part of a group project.
2
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
SKETCHES
3
4
SKETCHES
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
LOGO COMPS
COVERED
5
6
LO-FI HOME
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
LO-FI PRODUCT PAGE
BILLING
7
8
LO-FI SHIPPING
PAYMENT
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
HI-FI
LOGO EMERGENCY ROADSIDE KIT
THE WEATHER OUTSIDE IS FRIGHTFUL...
BUT IT’S NOTHING YOU CAN’T HANDLE!
9
10
HI-FI
LOGO EMERGENCY ROADSIDE KIT
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
HI-FI
LOGO EMERGENCY ROADSIDE KIT
11
12
HI-FI
LOGO EMERGENCY ROADSIDE KIT
GO
KIT INFORMATION
KIT IMAGES
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
HI-FI
LOGO EMERGENCY ROADSIDE KIT
13
14
HI-FI
LOGO EMERGENCY ROADSIDE KIT
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
HI-FI
LOGO EMERGENCY ROADSIDE KIT
STANDARD
STANDARD
6.98
ONE-DAY
ONE-DAY
13.98
TWO-DAY
TWO-DAY
20.98
ADDRESS LINE 2
15
16
HI-FI
LOGO EMERGENCY ROADSIDE KIT
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
HI-FI
LOGO EMERGENCY ROADSIDE KIT
17
18
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
19
MULTI-PAGE PUBLICATION HARLEY DAVIDSON INC.
A designed 2013 annual report for Harley Davidson Inc. Includes infographics, company product and employee images, and company written articles.
20
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
SKETCHES
21
22
SKETCHES
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
SKETCHES
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24
GRID 48px
3px
6px
36px
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
INFOGRAPHIC ELEMENTS
+5.8%
25
26
PRINTED REPORT
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
PRINTED REPORT
27
28
PRINTED REPORT
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
PRINTED REPORT
29
30
PRINTED REPORT
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
PRINTED REPORT
31
32
PRINTED REPORT
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
PRINTED REPORT
33
34
PRINTED REPORT
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
35
BUSINESS IDENTITY SYSTEM LIKALOVE FASHION BOUTIQUE
Full branding and collateral for local business - Likalove Fashion Boutique. Includes logo, business cabinet, gift card, A-board, clothing tag and packaging.
36
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
SKETCHES
37
38
LOGO COMPS 11
6
1
fashion boutique
Fashion Boutique 2 12
7
FASHION BOUTIQUE 8
3
fashion boutique
13
Fashion Boutique
FASHION BOUTIQUE
4 14
9
FASHION
fashion boutique
5 10
fashion boutique
BOUTIQUE
15
Fashion Boutique
FASHION BOUTIQUE
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
FINAL LOGO
Fashion Boutique Fashion Boutique
39
40
BUSINESS CABINET
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
GIFT CARD
41
42
A-BOARD
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
CLOTHING TAG
43
44
PACKAGING
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
45
EVENT PROMOTION PACKAGE LIKALOVE FASHION BOUTIQUE OPENING
5 collateral pieces for this opening event. Includes mailer, poster, coupons, door hangers and window cling
46
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
SKETCHES
47
48
SKETCHES
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
MAILER AND ENVELOPE
49
50
POSTER
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
COUPON
51
52
DOOR HANGER
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
WINDOW CLING
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54
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
55
RESEARCH BASED DESIGN SEIZURE PAMPHLET
An informational pamphlet depicting the five generalized types of seizures. Presented as a quad-fold, half-sized pamphlet.
56
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
SKETCHES
57
58
RESEARCH
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
59
GRAPHICAL ASSETS
R=32 G=81 B=10 7
R=243 G=16 4 B=89
R=98 G=13 3 B=152
R=209 G=211 B=212
O S WA L D L IGH T O S WA L D B O OK
60
FINAL PAMPHLET A QUICK GUIDE TO THE
GENERALIZED TYPES OF SEIZURES www.webmd.com
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
FINAL PAMPHLET
61
62
FINAL PAMPHLET
MOE ABBOT T / PORTFOLIO 2 / FALL 2013
FINAL PAMPHLET
63