Traceability

ORITAIN PARTNERSHIP

With its commitment to sustainability and ensuring the highest levels of social and ethical production, as well as traceability, Mohair SA partnered with Oritain, a world leader in using forensic science to verify the origin of products and raw materials.

Oritain uses a combination of forensic science and technology to analyse mohair fibre and to verify its origin. This gives manufacturers, brands and consumers peace of mind of the content in their mohair purchases.

This enhanced traceability is robust and helps to underpin wider product claims relating to sustainable and ethical production.

Mohair South Africa believes that shared knowledge, a vigorous commitment to continuous improvement and progressive, ethical and sustainable attitudes play a vital role in the success of the mohair industry. It is imperative that the industry acknowledges and encourages the advancement of mohair as a fully traceable natural fbre.

With transparency being of key importance, the technology Oritain ofers will enhance the industry’s future in sustainable sourcing. MSA’s partnership with Oritain aligns with the progressive uptake of the RMS that was launched in March, 2020.

Mohair SA believes that sustainability is a journey and taking our environment, animals and people into consideration is the number one priority. Oritain ofers a fully operational ft-for-purpose database for South African mohair, which will be available to brands and retailers on request.

Mohair SA is committed to addressing the rapidly growing demand for fibres from regenerative sources. The industry is keenly aware of the increased interest in this aspect of fibre production. Regenerative agriculture has become a topic on everyone’s lips, with many brands and retailers across the globe looking to source fibres and raw materials from farms that use a progressive approach to holistic farm management practices.

Such practices are essential as they help to revitalise the soil, capture carbon emissions and increase carbon food security while storing water.

MSA supports the drive to highlight the positive impact of regenerative practices on mohair-producing properties. As the industry body, MSA would act as a facilitator to support regenerative agriculture as we have done for the RMS. We encourage producers to participate in the field, create educational tools and help the overall drive towards regenerative agriculture.