2017
2017
ABOUT US
2018
About Anomali+ Anomali+ Insight is a research agency consist of young researcher and brand gardener who passionate in research, marketing, strategic management, and branding. Inspired by the emergence of small medium enterprises, Anomali commited to support their needs regarding marketing and research. Our spirit and expertise are in exploration of consumer insight that will be implemented in communication and product development.
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OUR APPROACH
Our Approach Consumer insight is solely to understand the market behaviours, perceptions, needs, and wants by deep exploration and finding the real truth of what’s in people mind and paradigm
Strategic Management
Brand Management
Consumer Research
Product Development
Visual Design
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WORKING GUIDELINES
Our Working Guidelines
Brand narrative Pattern idea Logo Symbol Typography Packaging Collaterals Marketing materials Brand personality
Brand Identity DNA
Mind Identity : Character as the core of brand Behavioral Identity : Action and activity of brand
Brand personification Product Feature (Performance, quality, usage)
Visual Identity : Visible element of brand Brand Archetype : Brand’s aura
Unique selling point Benefit offer Projected Association Perceived benefit (Functional, emotional, symbolic) Consumer values
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BRANDING
Marketing
Graphic Design
I am a Good Lover
Advertising “I am a Good” Lover “I am a Good” Lover “I am a Good” Lover
Public Relation Trust me He is a good lover
Branding
I understand you are a great lover
Branding is not what you say it is, but what they say it is. A brand is a person’s gut feeling about a product, service, or a company. You cant control the process, you can control it.
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FRAMEWORK AND WORKING ACTIVITIES
2017
Framework Internal Problem Analysis
Implementation
Working Activites
Deep Understanding of Consumer
Industrial and Market Analysis
Client Brief
Workshop
Strategic Brand Development
Usage and Attitude
Brand Salience
Perception and Believe
Brand Architecture Concept
Behavioral Identity
Human Acitivity Dimension
Visual Identity
Brand Resonance
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PORTFOLIO AND REPORT EXAMPLE
LIST OF CLIENTS
2018
Brands and Companies Anomali+ committed to work more with small medium enterprises and start up business to improve their decision making, by any means, we are also working with medium to high and bigger scale companies to fulfill their needs.
Our featured project for the past year
Le Dian Hotel - Serang Prasetiya Mulya Business School - BSD City, Tangerang Dollar Bills Clothing Line - Jakarta MCC and ECC Kitchen Tools - Jakarta Reselmax Online Supplier - Jakarta Samsung - Jakarta
Flavour Water (confidential) - Jakarta Oil Lubricant (confidential) - BSD City, Tangerang Facial Wash (confidential) - Jakarta Growing Up Milk (confidential) - Jakarta
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REPORT EXAMPLE
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REPORT EXAMPLE
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REPORT EXAMPLE
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REPORT EXAMPLE
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REPORT EXAMPLE
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COPYRIGHT
2018 ANOMALI+ INSIGHT
Introduction COPYRIGHT
2017 ANOMALI+ INSIGHT
ALL RIGHT RESERVED. No part of this document may be reproduced, stored in a retrieval system or trasmitted in any form or by any means, mechanical, electronic, photo copying, recording, or otherwise without prior written permission of the company who managed and create this document. Anomali+ Insight also restrict any kind of communication regarding partnership with the artist without prior permission froum company.