Metro Parking Corporate Profile 2014 by Mohamad Fauzi Saad

company profile

In todayâ&#x20AC;&#x2122;s fiercely competitive property market, make sure you have the edge over your competitors. This is where we come in. Our services are valued by property developers, real estate consultants and government agencies alike. We offer a wide range of services which encompass professional car park management, design and consultancy.

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Corporate Vision Metro Parking Group mission is to be the largest parking operator with our initial emphasis on Asia‟s market and later establish our operation in other continents. We develop our business and relationships by focusing on a value-added strategy that exceeds customers‟ expectations and creates competitive advantage. This means we will continuously provide maximum financial returns on car park investment to our landlords and the highest levels of service quality to our parking public. The company will continue to strive for greater heights and its simple yet meaningful tagline reflects all these efforts ~ as we say, Metro Parking is “HERE TO SERVE YOU BETTER”.

METRO PARKING (M) SDN BHD (213264-U) Registered Office Level 2, Persada Johor International Convention Centre Jalan Abdullah Ibrahim 80000 Johor Bahru Johor Darul Takzim Malaysia Tel Fax

: 607 219 2692 : 607 224 2692

Corporate Office Level 4, Block G North Pusat Bandar Damansara 50490 Kuala Lumpur Malaysia Tel Fax Email Website

: 603 2081 2777 : 603 2094 5333 : metro@metro-parking.com : www.metro-parking.com

METRO PARKING GROUP OF COMPANIES MALAYSIA Metro Parking (M) Sdn Bhd SINGAPORE Metro Parking (S) Pte Ltd BRUNEI Metro Parking (B) Sdn Bhd

PHILIPPINES Metro Parking Management (Philippines) Inc. INDIA Metro Parking Services (India) Private Limited SUBSIDIARIES Smart Parking Management Systems Sdn Bhd Metro Equipment System (M) Sdn Bhd

JOHOR CORPORATION 100%

ď&#x192;&#x153; Shareholders :

64.28%

Damansara Realty Berhad 100% Metro Parking (M) Sdn Bhd

70% Metro Parking (S) Pte Ltd 75% Metro Parking Management (Philippines) Inc. 75% Metro Parking (B) Sdn Bhd 100% Metro Parking Services (India) Private Limited 100% Metro Parking (Sabah) Sdn Bhd 100% Metro Equipment Systems (M) Sdn Bhd 100% Smart Parking Management Systems Sdn Bhd

Chairman Wan Azman Ismail

Haji Ab Rashid Hj Bukhairahctor

Abdul Hamid Bin Abdul Rahman Director

Samsubahri Bin Selamat Director

Mohd Bahrin Bin Bakri Director

Group General Manager HJ. AB. RASHID BUKHAIRAH

Group Management Team

Tyrone Lopez

Richard Fong

Managing Director Singapore

Chief Executive Officer Philippines

Zamri Adam General Manager Brunei

Zamri Ahmat Manager Smart Parking Management System and Metro Equipment Systems

Syed Yusof Syed Ibrahim

Samsudin A Ghani

Group Senior Manager Corporate, HR, Admin and IT

Deputy General Manager Accounts & Finance

INTRODUCTION TO METRO PARKING

Metro Parking started its business with the setting up of the first company in the group, Metro Parking (M) Sdn Bhd in March 1991. Our core business activity is parking management and consultancy. Since 1991, we have aggressively expanded our business operation extensively not only in Malaysia but also in other countries namely Singapore, Brunei, the Philippines, Hong Kong and in February 2008 we have open a new branch in Mumbai, India. CORPORATE GOALS Metro Parking was founded with two corporate goals as the followings:1. That we would provide both our landlords and our clients the best value for money from our operations. This means a maximum return on the investment in the car park for our landlords, and the highest level of service quality for our parking public. 2. The second goal was that Metro Parking would not constrain itself to being just another Malaysian Parking operator by venturing beyond Malaysiaâ&#x20AC;&#x;s shores to bring our expertise into new international markets. When entering new international markets, we are committed to finding a local partner and to employment of local staff to run operations in their own country. Our intention is to train our staff to be the parking professionals and bring benefit to the countryâ&#x20AC;&#x;s employment market.

CHALLENGES OF THE COMPANY Metro is principally involved in the management of parking bays and car parks and as such, Metro is subject to certain inherent risks of the industry. These include shortages in the supply of parking bays and car parks, increases in the rental of car parks areas charged by car park owners, changes in the government regulations, changes in business operating conditions, fluctuating foreign exchange rates and changes in the business and growth surrounding the car park areas. However Metro seeks to limit these risks, inter-alia, having favorable contractual terms for rental and management of car parks, diversification of clientele and prudent management policies with the hope to reduce the adverse effects on Metroâ&#x20AC;&#x;s business. Metro also faces competition from other existing professional car-park operators and other registered parking operators in the market. Metro has to a certain extent limited this risk through its long relationship with the owner of the car parks through long-term contracts. Metro seeks to limit this risk by continuing its relationship with car park owners coupled with its business plan to offer discounts, special price structures, signage, brand reinforcement advertising and other retailing activities within the car parks itself such as car wash etc.

FUTURE PROSPECTS

The Metro Group is currently operating in six (6) countries namely, Malaysia, Singapore, Brunei, Philippines, Hong Kong and India. The company‟s immediate target is to increase its market share in all countries particularly in Philippines, Hong Kong and India as the market in those countries has remained largely untapped. In the longer term, the company intends to seek new opportunities to expand its services into the Middle East and other Asian Countries. Our overseas branches has also been aggressive where we have managed to secure more car parks such as North Point Government Office in Hong Kong, Changi North in Singapore, Blue Wave Mall in The Philippines, and Metro Junction Mall and R. City Centre Mall in Mumbai, India. To reduce revenue dependence on car parks operations, the Metro Group has subsequently diversified into other synergistic activities such as the supply of parking equipment through its subsidiary, Metro Equipment Systems (M) Sdn Bhd and Smart Parking Management Systems Sdn Bhd. We also provide car park consultancy services which encompass designing of car parks, conducting studies on traffic flows, selecting suitable car park equipments and the provisioning of other related services. The Metro Group has also entered into an agreement with Rangkaian Segar Sdn Bhd to provide its customers with the convenience of using “Touch „n GO” cards for the payment of parking charges. The Group is also looking forward to introduce other payment method such as “MEPS Cash”. In addition, the Metro Group also has its own research team which has developed various in-house systems for the management of car parks such as Accounting System, Customer & Debtors Database Management System and Survey & Development Costing System which has given the Group strength and competitive advantage in this field. 14

BRAND CULTURE The Directors, Management and the whole team of Metro Parking are mainly individuals and professionals who have substantial expertise and vast experience in car park management. Continuous efforts were also taken to groom the new managers and younger executives to ensure the continuous success of the company. Metro Parking will continue to be customerâ&#x20AC;&#x;s oriented organization and the building owners with motoring public are always our main customers. In order to ensure our services are well accepted by our customers, Metro Parking has implemented several quality control activities and procedures that include ISO 9001:2008 standard and QCC activities among staff . This to ensure our standard of quality be improved through our team effort and creativity. ENVIRONMENTAL STATEMENT Metro Parking ensures that we comply with every regulations pertaining to environmental in our daily operations. OCCUPATIONAL SAFETY AND HEALTH COMPLIANCE STATEMENT Metro Parking also actively ensuring the safety and health of all its employees while performing their duties or while at their work place. The committee for safety and health has been formed since 2003 to oversee all aspect of employee safety and to implement relevant activities pertaining to safety and health.

CORPORATE SOCIAL RESPONSIBILITIES Besides focusing on developing our business, we do not forget to contribute to the surrounding communities where we operates. Among our contribution to the development of communities are such as participation in Johor Corporationâ&#x20AC;&#x;s Programme , Tijarah Ramadan and Catur Bistari. PARKING INDUSTRY Parking is a service industry where the role of the professional manager is vital to the commercial success of the building. Similar to cleaning and security, parking is now viewed as an essential service where it is commonly contracted out to professional car park managers. By doing this, the building owners are able to free up valuable time which will enable them and their management team concentrate on their core activities. Car park is always the front door to any building or complex and must be professionally planned, designed and operated to create public acceptance. If neglected, car park congestion and customer frustration will ultimately affect the success of the tenants within the complex. All things being equal, the motoring public would prefer to patronize a complex that provides for convenient entry and exit of vehicles, efficient internal circulation, ample parking facilities and enhanced security.

Branches Address in Malaysia: KUALA LUMPUR Lot 1-4, Level 5, Block B South Pusat Bandar Damansara 50490 Kuala Lumpur, Malaysia | Tel: +603 2081 2777 | Fax: +603 2094 1555| Email : kl@metro-parking.com| Website : http://www.metro-parking.com.my|

KOTA KINABALU Tempat Letak Kereta Terbuka Lapangan Terbang Antarabangsa Kota Kinabalu 88200 Kota Kinabalu, Sabah Email : kotakinabalu@metro-parking.com| Website : http://www.metro-parking.com.my|

MIRI Car Park Booth, Miri Airport 98000 Miri, Sarawak Email : miri@metro-parking.com| Website : http://www.metro-parking.com.my|

PENANG Mezzanine Floor Mwe Plaza 8 Lebuh Farquhar 10200 Penang | Tel : +604 263 6190 |Fax : +604 263 6193| Email : penang@metro-parking.com| Website : http://www.metro-parking.com.my| KUCHING Lapangan Terbang Antarabangsa Kuching 93722 Kuching, Sarawak Tel : +6082 376 053|Fax : +6082 376 802| Email : kuching@metro-parking.com| Website : http://www.metro-parking.com.my| LANGKAWI C/O Kompleks Jetty Point Mukim Kuah, 07000 Langkawi Kedah Darul Aman Email : langkawi@metro-parking.com| Website : http://www.metro-parking.com.my| LABUAN BF, Financial Park Labuan Complex Jalan Merdeka, 87000 Labuan FT Malaysia Tel : +6087 412292 | fax : +6087 422292|

Branches Address in Oversea: SINGAPORE Metro Parking (S) Pte Ltd No.1, Lorong 2, Toa Payoh #02-01 Singapore 3 19637 Tel : +602-6334 7773 |Fax : 02-6334 7787| Email : linda_wong@metroparking.com.sg| Website : http://www.metroparking.com.sg|

BRUNEI Metro Parking (B) Sdn Bhd 303A, 3rd Floor,Wisma Jaya Building, Jalan Pemancha BS8811, Bandar Seri Begawan Negara Brunei Darussalam| Tel :+673 222 8638| Fax : +673 222 4307| Email : metro@brunei.bn| Website : http://www.metro-parking.com.bn|

PHILIPPINES Metro Parking Management (Philippines) Inc. 4th Floor, Salustiana D. Ty Tower 104 Paseo De Roxas Street Corner Perea Street, Makati City 10200 Philippines Tel : +632 752 1026| Fax : +632 752 1027 Email : nanette@metro-parking.com.ph| Website : http://www.metro-parking.com.ph|

INDIA Metro Parking Services (India) Private Limited 159, 1st Floor, Powai Plaza Opp. Hiranandani Garden, Powai , Mumbai 400076, Maharashtra, INDIA Tel : +9122 4215 5387| Mobile : +9199 20269412 | Email : gopi.evans@gmail.com| Website : http://www.metroparking.in|

Subsidiary Address : SMART PARKING MANAGEMENT SYSTEMS SDN BHD METRO EQUIPMENT SYSTEM (M) SDN BHD 46, Jalan Persiaran 65C, Pekeliling Business Centre Jalan Pahang Barat 53000 Kuala Lumpur Tel: +603 4024 3866| Fax: +603 4024 3877| Email : afzan@smart-parking.com.my| Website : http://www.smart-parking.com.my|

Adaptable working culture, excellent brand image and high enterprising spirit will ensure the long term success of our business. We in Metro Parking believe all of these factors will also set the highest standard for our team to follow regardless of their geographical and cultural background.

THE HISTORY Metro Parking (M) Sdn Bhd (Metro Parking) was incorporated in March 1991 and commenced operations in May of the same year. Metro Parking has since grown to become Malaysiaâ&#x20AC;&#x;s premier parking operator with more than 200 parking facilities ranging from hotels, hospitals, shopping complexes, office buildings to transport terminals. Over the years, Metro Parking has gone through a number of growth phases. These have each been followed by a short period of consolidation. The first phase consisted of companyâ&#x20AC;&#x;s establishment and expansion in Malaysia. Apart from its Kuala Lumpur Head office, Metro Parking now has full operating branches in other cities namely Malacca, Penang, Langkawi, Johor Bharu, Miri, Labuan, Kuching, Kota Kinabalu, Kota Bahru and Kuantan. Metro Parking entered phase two in 1992 with the entry into the Singapore market. In a short span of two years, its subsidiary Metro Parking (S) Private Limited, became one of Singaporeâ&#x20AC;&#x;s largest parking operators. The year 1994 saw Metro Parking emerging as the industry leader in Malaysia, with 83 car parks consisting of 28,047 parking bays. In 1996 Metro Parking entered the Kingdom of Brunei Darussalam, again providing the market with a reliable alternative towards professional parking operation. In 1998, Metro Parking entered the Philippines market through its subsidiary, Metro Parking Management (Philippines) Inc. In the year 2003, it has expanded its operations to Indonesia through establishment of PT Metro Penata Sarana to explore Indonesia market. In 2007 it entered the Hong Kong market through establishment of Metro Parking (HK) Limited and most recently in February 2008 the group has incorporated Metro Parking Services (India) Private Limited to explore potential business expansion in India. 20

The third phase of Metro Parkingâ&#x20AC;&#x;s business expansion programme involves the decision to venture into other related businesses in parking industry such as supplying of parking equipment and access control systems. This has been materialized through the establishment of Metro Equipment Systems (M) Sdn Bhd in 2002 and also acquisition of Smart Parking Management Systems Sdn Bhd, distributor for Skidata Brand for parking and access control systems in Malaysia in year 2006. The fourth and present phase is our search for further expansion in other Asia countries to bring forth our proven formula of excellent service and the systematic way in organizing parking facility for the mutual benefit of all level of users and owners. Table below shows our growth by the total number of car parks operated each year.

LOCATION Malaysia Singapore Brunei Philippines Hong Kong India TOTAL

2001 96 28 4 6

2002 97 21 4 13

2003 100 22 5 19

2004 108 23 4 17

2005 110 38 12 23

2006 110 38 12 24

2007 112 37 12 21 5

134

136

150

158

190

197

2008 103 39 18 32 8 1 214

2009 112 38 18 32 12 2 227

2010 110 40 16 39 8 6 223

2011 111 40 16 42 7 7 223

2012 117 48 8 43 4 3 223

AN ESSENTIAL SERVICES Parking is a service industry where the role of the professional manager is vital to the commercial success of the building. Similar to cleaning and security, parking is now viewed as an essential service where it is commonly contracted out to professional car park managers. By doing this, the building owners are able to free up valuable time which will enable them and their management team to concentrate on their core business and activities. Car park is always the front door to any building or complex and must be professionally planned, designed and operated to create public acceptance and convenience. If neglected, car park congestion and customer frustration will ultimately affect the success of the tenants within the complex. All things being equal, the motoring public would prefer to patronize a complex that provides for convenient entry and exit of vehicles, efficient internal circulation, ample parking facilities and enhanced security. HOW CAR PARK LEASES WORK When a Building Owner decides to lease the car park to Metro Parking, in essence, the Owner is receiving a package of a guaranteed maximum financial return, efficient management, comprehensive operationsâ&#x20AC;&#x; hardware and software, financial security, cash security, skilled personnel and problem solving. Guaranteed Rental The Owner will receive a guaranteed rental payable at a fixed time every month, allowing the owner to have more consistent financial planning.

Management Contracts An alternative to the guaranteed lease is the Management Contract. With this method, the operatorâ&#x20AC;&#x;s responsibilities remain the same, however, all the operating costs and the Car Park Operatorâ&#x20AC;&#x;s fees are borne from the revenues of the car park. The Operatorâ&#x20AC;&#x;s fees being agreed before entering into the contract. This method allows the Owner slightly more flexibility over the car park operations and is particularly useful when commencing operations at a new building or complex. Promotional campaigns, validations and other car park marketing tools can be utilized easily without the stringent conditions governing the guaranteed lease rental. Car Park Management and Operations Metro Parking will take over and manage all aspects of the car parks operations, freeing the building managers and executives from the mundane chores associated with this part of the building. They will be able to concentrate on their core business such as tenancies, maintenance, security and the many tasks associated with building management. Access Control Equipment Metro Parking as a specialist in car park management monitors the industry closely. This places us in the position to evaluate and choose the best equipment suited for any particular building. As a bulk purchaser of equipment, we receive more favorable prices than the individual Building Owner. We pass these savings on to the Owner by way of lower cost of operations. Metro Parking will purchase, install and maintain all necessary car park access control equipment, saving the Owner of the need for capital expenditure.

Cash Control Metro Parking has over the last 20 years developed its own financial and accounting systems to ensure that leakage and theft of car park collections is kept to a minimum. These systems have been developed based on the over 50 man years of experience of the Senior Management team and are unique in the industry. This information is strictly proprietary. Computer Hardware and Software In addition to the control systems above, Metro Parking has developed it own computerized software systems, including an extensive database of car parks in this region. Our software systems include a debtors system, written to track all monthly paid parking accounts, a statistics system that tracks and analyses all casual or hourly parking payments. Both these systems interface into the General Ledger System. The software systems have been developed at a cost of more that RM400,000. Our hardware commitment is approximately RM350,000 to date, making a total of more than RM750,000. Personnel In our package of commitments to the Owner, Metro Parking will handle all car park personnel matters. All Metro Parking staffs are expected to undergo extensive and detailed internally developed training programs. These training programs have been developed specifically for the car parking industry with the assistance of external consultants. Operations staffs in the car parks are all provided with smart uniforms for easy identification by the parking public.

PRODUCT AND SERVICES Metro Parking offers the following products and services: 1. Car Park management 2. Car Park Consultancy

•Design •Traffic flow •Equipment set up •Signage 3. Car park feasibility study 4. Supply, evaluation and selection of parking equipment However our primary service expertise is in the management and consultancy of car park operation. Here we offer to owners the benefits of a professionally managed car park and in return, the owner receives competitive rental rates from us. This can be achieved through a proper management, aggressive marketing of parking space and the diversification of use of the parking area. 5. Installation of electronic payment and cashless systems 6. Advertising Space for rental

NAME OF AWARD

DATE RECEIVED

Export Excellence Award (Services) Excellent Company Award 2007 in Business Of The Year Award Asia Pacific Super Excellent Brand Award 2008. BrandLaureatte - SMEs Chapter Award 2008 for best brand in Corporate Branding, Service Parking Management The 8th Asia Pacific International Entrepreneur Excellence Award 2009 - Excellence SERVICE QUALITY Award

19 March 2007

2 3 4

7 8

Malaysia Independence Award 1957 - Star Company Asia Pacific International Brands Summit Malaysia Gala Dinner 2009 â&#x20AC;&#x201C; Malaysia Power Brand Award 2009 Service Provider of The Year Award 2009 in Business Of The Year Award

1 Malaysia Entrepreneur Award

Anugerah Kecemerlangan Perniagaan Beretika 2010/2011 The Brandlaurete SMEs CHAPTER AWARD 2010 Best Brand in Product Branding, Best Brand in Services â&#x20AC;&#x201C; Parking Management and Consultancy

13 October 2008 5 March 2009 8 January 2009

26 July 2009

ORGANIZER MITI SME & SMI Worldwide Network Asia Entrepreneur Alliance Network The Asia Pacific Brands Foundation Entrepreneur Development Association

14 August 2009

Selangor Petaling Business & Industry Association

5 October 2009

Asia Entrepreneur Alliance Worldwide

20 June 2010

SME & SMI Worldwide Network

17 October 2010

The Economic and Entrepreneur Development Bureau, UMNO Youth Society

9 December 2010

Ministry Domestic Trade, and Consumer Affairs

11 January 2011

The Asia Pacific Brands Foundation

NO NAME OF AWARD 13 Service Excellence Award Metro Parking Singapore 14 Best Car Park Award – Makati Metro Parking Philippines

15 Most Outstanding Innovative Car Park Award Metro Parking Philippines 16 Best Car Park Award – Makati Metro Parking Philippines

DATE RECEIVED ORGANIZER 2006-2010 SPRING SINGAPORE 21 September 2005

2005

18 June 2009

NATIONAL PRODUCT QUALITY EXCELLENCE BODY PHILIPPINES PHILLIPPINES MARKETING EXCELLENCE AWARDS INSTITUTE INC NATIONAL PRODUCT QUALITY EXCELLENCE BODY PHILIPPINES

NO NAME OF RECOGNITION DATE RECEIVED 1 SIRIM QAS International Certificates has implements a Quality Management December 2001 SIRIM System complying with MS ISO 9001 : 2008 scope Management of Car Parks Metro Parking Malaysia 2 IQ Net International Certificates has implements a Quality Management December 2001 SIRIM System complying with MS ISO 9001 : 2008 scope Management of Car Parks Metro Parking Malaysia 3 4 5

The People Developer Standard Metro Parking Singapore The Certified On The Job Training Centre ISO 9001 : 2000 Metro Parking Philippines

FROM

September 2000 SPRING SINGAPORE 1 August 2001 8 June 2006

Institute of Technical Education (ITE) Singapore TUV

|List Of Certificates|

malaysia . singapore . brunei . philippines . hong kong . india

Here To Serve You Better