HeritageForAll التـــراث للجــميع
Intro. to Heritage Management & Marketing 8 November 2017 : 27 January 2018 #
Date Cairo
Dur.
Time
Alex.
Premise Cairo Alex.
Lecture title
1
Wed.
8 Nov.
Sat.
11 Nov.
2 hs.
6–8 PM
Lala Studio
Raquda Foundation
2
Wed.
15 Nov.
Sat.
18 Nov.
3 hs.
5–8 PM
Lala Studio
Raquda Foundation
3
Mon.
2 hs.
6–8 PM
Lala Studio
Raquda Foundation
4
Sun.
25 Nov. 1 Dec. 2–5 PM
World Heritage Sites Criteria of inscription the heritage sites including the world heritage list Outstanding universal values of the heritage site Introduction to world heritage conventions, charters, declarations The Venice Charter 1964 ICOMOS Charter on Built Vernacular Heritage 1999
Lala Studio
Raquda Foundation
Heritage Management and its Process
27 Nov. 3 Dec. 5–8 PM
Sat.
Fri.
3 hs.
Field Trip to Heritage Site applying the theoretical part 5
Fri.
6
Thurs.
7
Thurs.
8
Thurs.
9
Thurs.
10 Thurs.
8 Dec.
14 Dec. 21 Dec.
28 Dec.
4 Jan. 11 Jan.
Sat.
Sat. Sat.
Sat.
Sat. Sat.
9 Dec.
4 hs.
10 AM –3 PM
Saladin Citadel
Qaitbay Fortress
16 Dec. 23 Dec.
2 hs. 2 hs.
6–8 PM 6–8 PM
Lala Studio Lala Studio
Raquda Foundation Raquda Foundation
30 Dec.
3 hs.
5–8 PM
Lala Studio
Raquda Foundation
6 Jan. 13 Jan.
2 hs. 4 hs.
6–8 PM 4–8 PM
Lala Studio Lala Studio
Raquda Foundation Raquda Foundation
11
Fri.
19 Jan.
Sat.
20 Jan.
4 hs.
10 AM –2 PM
Manial Palace
Roman Odeon
12
Thur.
25 Jan.
Sat.
27 Jan.
4 hs.
4–8 PM
Lala Studio
Raquda Foundation
Exercise: Define the heritage site and its components - SWOT Analysis Statement of Significance – Vision – Mission – Objectives Intro. to Visitor Management Intro. to Heritage Interpretation The characteristics and definition of cultural heritage by the heritage marketers Heritage and sustainable development Heritage marketing and its functions How to Write Heritage Fundraising Letter Heritage Marketing Techniques Heritage Marketing Plan Field Trip to Heritage Site applying the theoretical part Exercise: Analyzing the heritage site and collecting heritage marketingrelated data Preparing practically a proposed heritage marketing plan