GODFATHER OF LAWYER
BRAND MANUAL STATNDERD CORPORATE DESIGN MANUAL
THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :
RESPONSIBLE AGENCY :
CREATION DATE :
DINARI LAW FIRM
EWEBBERS STUDIO
FEBRUARY 2018
KSA
WWW.EWEBBERSSTUDIO.COM
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CONTENTS
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SEC. 00
|
LOGO STRUCTRE
04
SEC. 01
|
LOGO INSPIRATION
06
SEC. 02
|
LOGO APPLICATION
08
SEC. 03
|
LOGO TYPOGRAPHY
13
SEC. 04
|
LOGO COLOR SYSTEM
15
SEC. 05
|
LOGO MISUSE
16
SEC. 06
|
STATIONERY
19
SEC. 07
|
APPLICTIONS
26
SEC. 08
| CONTACT
32
D AN BR GU
ESIGN ND RAND UIDELINES CREATING A BRAND GUIDE
BOOK FOR GODFATHER OF LAWYER FOR INTERNAL
AND EXTERNAL SERVICE CONTRACTORS.
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01
LOGO STRUCTRE
Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Grey Agency´s Trademark Licensing if you have any questions or need further help. Recommended formats are: .eps | .ai | .png | .jpg | .tiff
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LOGO INSPIRATION The Godfather is the great family and the true meaning behind this brand, which aims to establish an interactive link between the parties of the service providers and their clients and connect this visual identity to the visual user of the platform. It has become clear to me from the search for this visual identity of the logo that most of the international brands specialized in the field of law in general are destined to simplicity and even can be said with extreme care to highlight the factor of luxury and sophistication. The epic dimension influenced by ancient Greek and Roman mythology has a strong presence among many of the ideas that I have seen, as well as the balanced use of the decorative elements that represent this civilization, which established most of the legal foundations used to this day. The use of elegant and easy to read fonts, while maintaining the consistency between other sections of words used in the logo is one of the first technical factors that must be taken into account by the designer for such kind of logos. It should be noted that this logo also has to reflect the values of modernity as it is primarily a vectored to the web applications and mobile devices.
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02
LOGO APPLICATION ON BACKGROUNDS
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MIND MAP
G
FORMAL
GREEK SYMBOLISM
L
and/or Letters like G and L may be used
CLEAR
PROFESSIONAL
INNOCENCE AND PURITY
MONOTONE
SIMPLE
ENTERACTIVE
LUXURIOUS ADVOCACY MODERN
ICONIC
WISDOM OF A GODFATHER
BRAND ANALYSIS
Brand Name: Godfather of Lawyer Values of Brand: Lawyers, Attorney, Law firm, Legal, Greek symbols, Elegant.
COLOR PREFERANCE
LOGO TYPE
IDENTITY ELEMENTS
Gold, white, Medium Grays
Corprate, symbols, Elegant Simple, Elegant, Legal
Elegant
Simple
Luxurious Corpretive Clear FontsClear Fonts 9
Clearspace Full Logo
7.2 = x
1.5 = x
2=x
10
x
1=x
Horisental Logo Colored Version
Logo Mark Colored Version
MINIMUM LOGO SIZES 20 mm
5 mm
30 mm
10 mm
Logo Symbol Minimum Size: 5 mm x 5 mm
40 mm
15 mm
Full Logo Minimum Size: 20mm x 3.33 mm
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02
TYPOGRAPHY: PRIMARY TYPEFACE
Typographic hierarchy is another form of visual hierarchy, a subhierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for God Father of Lawyer´s layouts.
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BODON I 72 Bold
Book
Figures
Special Characters
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
0 1 2 3 4 5 6 7 8 9 0 !
“
¡
“
«
∑
§
$ ¶
€
%
&
¢ ®
/
[ †
] Ω
¨
(
)
|
{ ⁄
=
?
} ø
` ≠
π
•
;
:
¿
‘
±
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03
THE PRIMARY COLOR SYSTEM AND COLOR CODES
Color plays an important role in the God Father of Lawyer´s corporate identity program. The color is Gold that is recommended for any designer how want to reflect values of Laxury and professionalism. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of this brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
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PRIMARY COLOR
PRIMARY COLOR
-
-
COLOR CODES
COLOR CODES
CMYK Pantone RGB Web
CMYK RGB Pantone Web
: C028 M030 Y088 K012 : P 6-13 C : R171 G150 B062 : #ab963e
: C073 M067 Y065 K079 : R024 G024 B024 : P 179-14 C : #231f20
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04
LOGO MISUSE
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Don’t change the
This is the perfect
size & relation of
size & relation of
logo symbol & type
logo symbol & type
Don’t add any effects
Don’t place the logo
like shadow, gradient
having insufficient
and more
level of contrast
Don’t compress
Don’t stretch the
the logo symbol
logo symbol and
and logo type
Don’t place the logo over busy photographs
logo type
Don’t change the color or use golden gradients of the logo symbol & type
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STATIONERY - Corporate Letterhead - Business Card - Envelope - Folder - Posters & Print Ads - Applications
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LETTERHEAD FRONT SIDE
LETTERHEAD BACK SIDE
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[ ENVELOP ] MOCKUP
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[ LETTERHEAD ] MOCKUP
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[ FOLDER ] MOCKUP
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[ BUSINESS CARD ] MOCKUP
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[ B USINESS CARD ] MOCKUP
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[ FULL STAITIONARY ] MOCKUP
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LOGO APPLICATION - Corporate Letterhead - Business Card - Envelope - Folder - Posters & Print Ads - Applications
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[ GOLD FOIL ] MOCKUP 27
[ MEATING ROOM ] MOCKUP
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[ GOLD FOIL ] MOCKUP 29
[ BILLBOARD ] MOCKUP
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[ BILLBOARD ] MOCKUP
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Address
Phone & Fax
Mail & Web
DINARI Law Firm & Legal Consultant
P:
M:
info@fdinari-law.com
ksa-s@live.com
W:
www.dinari-law.com
+966 12 6393339
Al Bgasha Building Office No. 22 AlBatarji St. P.O. Box 10249 - 21433 Jeddah, Saudi Arabia
F:
966 12 6393339