PASAR BORONG SELANGOR
INTRODUCTION
THE STRATEGY THE WHOLESALE CITY THEME IS CHOSEN FOR THIS PROJECT BASED ON ITS STRAGETIC LOCATION AND STRONG POTENTIAL MAGNET FOR WHOLESALE BUSINESS AND BARGAIN HUNTERS WITHIN THE VICINITY OF THE KLANG VALLEY
THE PROJECT • TO UPGRADE THE EXISTING PASAR BORONG TO A MORE HYGIENIC STATE • TO ENHANCE THE PASAR BORONG TO A WET AND DRY BAZAAR-LIKE CONDUCIVE SHOPPING ENVIRONMENT SUITABLE FOR EVEN FAMILIES AND POSSIBLY A TOURISTIC DESTINY • TO IDENTIFY AND ENHANCE THE ECONOMIC POTENTIAL OF THE WHOLE SITE • TO IDENTIFY EXISTING CONSTRAINTS WITH COMMITTED DEVELOPMENTS • TO STRATEGIZE THE PHASING FOR THE HAWKERS AND TRANSFERRED HAWKERS FROM PLAZA RAKYAT
ACCESS
THE SITE AND ACCESS • THE SITE IS AT THE PRESENT PASAR BORONG ALONG JALAN PUTRA PERMAI AND THE ACCESS IN BETWEEN THE PETRONAS STATION AND THE PANGSAPURI PUTRA LOCATED AT THE REAR. • THE EXIT POINT IS HOEVER AT THE EARLIER SLIPWAY 300 METERS ALONG JALAN PUTRA PERMAI. • ALONG JALAN PUTRA PERMAI, IS THE CONSTRUCTION OF THE MRRT2 BUT IS NOT AFFECTING THE PROPOSED PASAR BORONG REDEVELOPMENT.
Wholesale market Seri Kembangan
EXISTING CIRCULATION
Jalan Putra Permai MRT2
EXISTING CIRCULATION
Entrance Exit
ZONING
ZONING
Stalls Wet Market Retails & wholesalers Furniture Store
ZONING
Stalls Wet Market Retails & wholesalers Furniture Store
EXISTING STRUCTURES
CASE STUDY
INTRODUCTION Kenanga Wholesale City​ The trendiest wholesale development in Kuala Lumpur. An all-in-one wholesale address
Unique shopping centre The flagship for the Malaysian garment wholesale industry Located in the heart of Kenanga district inKuala Lumpur The hub of the fashion wholesale business in Malaysia 5 minutes away from the Golden Triangle area
800 shoplots spread over six floors
CASE STUDY - Kenanga Wholesale City
PROPERTY DETAILS Kenanga Wholesale City​
Address: 55200 Kuala Lumpur Developer: Kha Seng Group Type: Shopping Mall Tenure: Freehold No. of Blocks: 1 No. of Storey: 15 No. of Units: 800 Built-up: 500,000 sf
Subsale Price: RM 864,000.00 - RM 3,250,000.00 Rental: RM 2,500.00 - RM 9,000.00
CASE STUDY - Kenanga Wholesale City
ANALYSIS Kenanga Wholesale City is every woman’s dream and a shopping heaven where every bit of whim and fancy can be fulfilled. In order to get to it however, shoppers must first battle theirway through the eternal traffic congestion of Kuala Lumpur. Previously a little known congregation of shabby shops in a run-down area of Kuala Lumpur called “Ho Cheng Yuen”.
These shops have come a long way from their origins. Buying a shop in this paradise of shoppers will burn a deep hole in the pocket. The rental in the long term will more than make up for it as this place will never see a lack of tenants.
CASE STUDY - Kenanga Wholesale City
CONCEPT
PHASING
SECTION â–Ş The strategy of link from the Pasar Borong to the extension and the shared car parking to the housing development.
Option of locating the warehouse will depend on the negotiation with the present temporary tenure to shift in case the housing development is to proceed first.
CONCLUSION
CONCLUSION • THE PROPOSAL IS A VIABLE SUGGESTION TO UPGRADE THE EXISTING PASAR BORONG WHICH IS IN DIRE NEEDS TO BE REFURBISHED AND UPGRADED TO A MORE HYGIENIC LEVEL. • THE EXTENSION TO THE PASAR BORONG WILL PROVIDE A NEW FEATURE OF WET AND DRY MARKET TO A NEW LEVEL SIMILAR TO SOME ADVANCED COUNTRIES WHILST ATTRACTING LOCAL CONSUMERS, IT CAN BE A TOURSIT DESTINY. • THE MAJOR HOUSING PROJECT CAN CUSHION THE INITIAL CAPITAL GAINS TO FINANCE THE FUTURE DEVELOPMENTS AS THE DEMEAND FOR HOUSING IS CONSIDERED FAVOURABLE IN THIS VICINITY. • THE WHOLESALE CITY CONCEPT WILL BRING ABOUT A NEW FOCUS AND CHARACTER TO THIS LOCALITY.