How Do You Print Posters?
Posters are temporary advertising or promotional material primarily used for creating public awareness or providing information about an idea, product or event. Posters are printed with either textual or graphical information or both and are designed to enthuse people to have maximum eye-contacts. Posters are used for various purposes with some of them being used for advertising, propaganda material, informative and communicative tool, advisory pamphlets, information about events or marketing strategy. What type and size of paper is used for printing posters? Poster printing can be done in various sizes. However, the popular sizes in which majority of posters printed are A2 size (59.4cm x 42cm), A3 size (42cm x 29.7cm) and A4 size (29.7cm x 21cm). As far as paper quality, discuss with your printer about your preference and needs. However, papers of 170gsm (Silk or Glossy) or 150gsm (Grams per Square Meter) can be used for printing pamphlets, both in colour or black and white. What are the advantages of poster printing? • • • • •
Posters are cheaper compared to other advertising means such as newspapers and electronic media. Easy to create and distribute to target areas Have more visibility. Can be targeted to specific areas or locations thereby wastage can be curtailed. Elicit encouraging response within short period. How much resolution to be used to get clear posters? As a general rule of thumb, posters with 200 to 300 pixels per inch can give you good print. For example, for a poster size of 20″x30”, you should need 4000 x 6000 pixels. Posters having this size and still larger, sharp results can be achieved by having 150 ppi or 100 ppi (pixels per inch). What are posters made of? Poster printing is made on different material such as ordinary to glossy papers or vinyl depending upon places of usage. Posters used for indoor purposes are printed on 170gsm papers. For huge posters heavier satin papers are used to print which you can print in colour images which appear as sharp as possible. Where do you print posters? Poster printing in Sydney for example can be done at Emerald Press, which has been in printing industry for quite a long period and have vast customer base. You can also customise your posters or buy ready-made posters for various occasions.
Can I design posters? Posters can be designed by anyone and hence doesn’t need special skills. Online websites are offering several free poster templates which can be used as a base to make your own posters with perfect colour combination for text and graphics. Once designed, these poster designs are sent to printing press for printing and delivery. To know more information please visit https://emeraldpress.com.au