Printed Promotional Material Must- Haves for every New Business Venture

Printed Promotional Material MustHaves for every New Business Venture Printed branding and promotional material are soon losing its significance with most of the modern-day businesses investing in online promotions and focussing on developing their online presence. However, the age-old and conventional corporate printing holds its ground in creating and sustaining brand identity.

Some of these printed promotional materials are extremely crucial and cannot be ignored, especially for a new business which is looking to have a kick-start in establishing itself.

Here are some of the most indispensable corporate printing must-haves for every business – BUSINESS CARDS – These small cards go a long way in establishing the branding of any organization. Aside from merely leaving your contact details, they establish your identity by vignetting your association with the company while also generating a first impression about your brand in people’s minds. Hence it is important to have your branding, complete with logos, graphics and caption along with your website, physical and online coordinates, well designed and presented tastefully on the business card.

BROCHURES/PAMPHLETS/FLYERS – Although these might sound similar, they are essentially different in their own way. Brochure printing is usually done in the form of a booklet or folded material, while pamphlets or flyers are a single sheet of paper. These corporate printing materials are very effective in publicising a particular event, product or service and they can be handed over to prospective customers at events or stores, or placed as newspaper inserts or even mailed out to relevant buyers. Brochure printing is also very cost effective as they can be printed in bulk through offset printing. Custom brochure printing is a smart digital printing technique, to target high-end customers, although not as lucrative as offset printing.

NEWSLETTERS – Newsletters are a smaller version of newspapers and are a regular bulletin publication of the company, about events, developments or about product launches. They help business create a loyal following by prospective or existing customers and elaborates on the products or services offered by the company. This corporate printing methodology can be used wisely to keep in touch with the target customers, investors and stakeholders alike. With modern offset printing technologies, newsletter printing can be quick, easy and cost-effective.

BILLBOARDS/BANNERS – Large format prints like hoardings contribute to establishing a sense of brand supremacy. Such corporate printing materials are ideal to announce and create awareness about a product launch, discount or offer, through attractive artwork. Although expensive, these large displays can create a sizeable impact in the minds of the people.

That said, the success and profitability of any mode of corporate printing promotional material largely depend on its implementation and execution.