The impact of Print Media in the growing digital scenario It is no shocker that we are in the midst of a digital revolution, with digital technology making tremendous advancements and enhancements in every field or sector. Undoubtedly, the digital revolution has given the advertising scenario a complete makeover. Big marketers, now allocate their biggest share of advertising budget towards digital advertising, who just about 3 years ago, used to rely on Newspaper/Print or TV ads. Does this mean we would perceive the slow death of the print industry in the near future? Let’s have a closer look ‌
Importance of Print in marketing and advertising Irrespective of the size of business, certain print material, like Flyers, Posters and Brochures have an essential role to play in advertising, which cannot be replaced by digital ads. While social media and other digital media can go a long way to popularize your brand or product, the reach is only limited to a certain techno-savvy per cent of the population. Besides the feel of holding something tangible in your hands create an impact that is totally something else. For example, a small-time entrepreneur in Sydney, hosting a product launch event, could hope to have a better response promoting through flyers and brochures printed and distributed locally within Sydney, in stores or door-to-door as newspaper inserts, than through digital ads posted online.
How does the digital revolution help Print industry? The Print industry has been witnessing a lot of advancement in recent years. Regardless of the shift towards the paperless and environment-friendly world, there has been in the growth of about 5% in the past couple of years. This could definitely be attributed to the digital and technological innovations in this industry. The traditional printing methods were expensive and time-consuming and have now been replaced with digital printing which has brought about a paradigm shift in the tangent at which marketers now look and explore their options here. Due to the advent of digital printing, Flyer printing and Brochure printing have become extremely versatile and cost-effective, with the costs actually reducing for larger orders. Printing companies now offer custom poster printing and custom brochure printing options where advertisers could go online and customize the look and feel of their brochure or posters. The final file is sent for printing in PDF formats, where the file is ripped into CMYK color codes and the final output is printed in a matter of minutes. Brochure printing and Flyer printing presents the advertiser to get really creative, with the design, size and finish and including a custom QR codes or URLs in the brochure or flyer can measure the success of the print campaign. Therefore, we come to understand that the digital and print media have come to co-exist and complement each other in the new advertising scenario.