Genesee Joe 92.7TheDrive

GENESEE JOE’S live & local

Merry Christmas or as we’re saying around here these days Feliz Navidad! Everyone at 92.7 FM The Drive is proud to welcome our new sister station, 98.3 FM 1420 AM.

El Zorro! Radio Latino!! The first and only Latino radio station in CNY! The new format bring the tropics to your radio! El Zorro is the only full power/full time radio station catering to the Latino community with a Tropical format. Finally there is a great opportunity to reach this unserved audience. El Zorro is for the 18-49 year-old second and third generation Latino. We play artists such as Shakira, Aventura, Daddy Yankee, Marc Anthony, Don Omar, Juan Luis Guerra, Pitbull, Juanes, Jorge Celedon and many more. In addition to the great music and programming we also plan to serve, in the near future, as the local information hub for news, entertainment, cultural and community events for the Hispanic community. Here’s what station owner Mindy Barstein has to say: “Everyone at 92.7FM THE DRIVE and 98.3FM/1420AM EL ZORRO are very proud of our local broadcasting experience and community involvement. Having put EL ZORRO on the air allows us to reach a totally unique, crossover and significant market. EL ZORRO Radio Latino has made history in The Mohawk Valley by embracing different cultures. Personally, I feel it is a responsibility to use the power of radio to entertain, inform and make a difference locally. Look for many new features and improvements as we grow. We also want to extend a thank you to Tony Colon, who has been an inspiration and huge help in getting this station up and running as well as a fine liaison to the Latino community.

Listen to El Zorro at 98.3 FM, 1420 AM and online at FaceBook.com/ WRNSthefox and with the tune in radio app.

On The Other side of the Dial 92.7FM The Drive is still rocking CNY! With the best Classic rock and some quality new gems from bands like, The Allman Betts Band, Joe Bonamassa,Tedeschi Trucks band, Greta Van Fleet and more! We want to thank the many listeners who have embraced us and really understand that we “Dare to Be Different” and are going back to the plan that made radio great in the first place. With programmers who know the music and more importantly, the area and its people. There’s no need for corporate cookie cutter programming here. Thanks again for giving us the biggest and best audience!

Merry Christmas, Feliz Navidad, Happy New Year, Feliz año nuevo. •