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1.1.1
1.1.2
1.1.3
1.1.4
1.1.5
1.1.5.1
1.1.5.2
1.1.5.3
1.1.5.3.1
1.1.5.3.2
1.1.5.3.3
1.1.5.4
1.1.6
1.1.7
1.1.8.1
1.1.8.2
1.1.8.3
1.2.1
1.2.1.1
1.2.2.1
1.2.2.2
1.2.2.3
1.2.2.4
1.2.2.4.1
1.2.2.4.2
1.2.2.4.3
1.2.3
1.2.3.1
1.2.3.2
1.2.4
1.2.4.1
1.2.5
1.2.5.1
1.2.5.2
1.2.5.3
2.1.1
2.1.1.1
2.1.2.1
2.1.2.2
2.1.2.3
2.1.2.4
2.1.2.5
2.2 Demand Analysis of Global Extended Reality Market End Products
3.1 Global Extended Reality Market (by Technology).........................................73
3.1.1 Virtual Reality
3.1.2 Augmented Reality......................................................................................74
3.1.3 Mixed Reality Market...................................................................................74
3.2 Demand Analysis of Global Extended Reality (by Technology)..................74
3.3 Global Extended Reality Market (by Product and Service Type).................75
3.3.1 Global Extended Reality Market (by Hardware)
3.3.1.1 Global Virtual Reality Market (by Hardware Type) 77
3.3.1.1.1 Head Mounted Display (HMD) 77
3.3.1.1.2 Gesture-Tracking Device 77
3.3.1.1.3 Projector and Display Wall 77
3.3.1.2 Global Augmented Reality Market (by Hardware Type)....................................77
3.3.1.2.1 Smart Glasses 78
3.3.1.2.2 Head Up Display (HUD) 78
3.3.1.3 Global Mixed Reality Market (by Hardware Type)
3.3.1.3.1 MR Headset 79 3.3.1.3.2 3D Holographic Display 79
3.3.2 Global Extended Reality Market (by Software)
3.3.2.1 Extended Reality Development Packages 80
3.3.2.2 Handheld and Mobile Device Apps 80
3.3.2.3 Content Creation Software and Engines
3.3.3 Global Extended Reality Market (by Service)............................................80
3.3.3.1 System Integration Services 80
3.3.3.2 Content Services..............................................................................................81
3.3.3.3 Others 81
3.4 Demand Analysis of Global Extended Reality Market (by Product and Service Type)
3.4.1 Global Extended Reality Market (by Hardware)
3.4.2 Global Extended Reality Market (by Software)
3.4.3 Global Extended Reality Market (by Service)............................................83 Region
4.1 North America..................................................................................................88
4.1.1 Market...........................................................................................................88
4.1.1.1 Key Manufacturers and Suppliers in North America
4.1.1.2 Business Drivers
4.1.1.3 Business Challenges........................................................................................89
4.1.2 Application...................................................................................................89
4.1.2.1 North America Extended Reality Market (by Application) 89
4.1.3 Product.........................................................................................................89
4.1.3.1 North America Extended Reality Market (by Technology) 89
4.1.3.2 North America Extended Reality Market (by Product and Service Type) 90
4.1.4 North America (by Country)
4.1.4.1 U.S. 90
4.1.4.1.1 Market 90
4.1.4.1.1.1 Buyer Attributes 90
4.1.4.1.1.2 Key Manufacturers in the U.S. 91
4.1.4.1.1.3 Business Challenges 91
4.1.4.1.1.4 Business Drivers............................................................................................... 91
4.1.4.2 Canada 91
4.1.4.2.1 Market 91
4.1.4.2.1.1 Buyer Attributes 91
4.1.4.2.1.2 Key Manufacturers in Canada 92
4.1.4.2.1.3 Business Challenges
4.1.4.2.1.4 Business Drivers............................................................................................... 92
4.1.4.3 Mexico 92
4.1.4.3.1 Market 92
4.1.4.3.1.1 Buyer Attributes 92
4.1.4.3.1.2 Key Manufacturers in Mexico 93
4.1.4.3.1.3 Business Challenges 93
4.1.4.3.1.4 Business Drivers 93
4.2 South America .................................................................................................95
4.2.1 Market...........................................................................................................95
4.2.1.1 Key Manufacturers and Suppliers in South America.........................................95
4.2.1.2 Business Drivers 95
4.2.1.3 Business Challenges 95
4.2.2 Application...................................................................................................96
4.2.2.1 South America Extended Reality Market (by Application) 96
4.2.3 Product.........................................................................................................96
4.2.3.1 South America Extended Reality Market (by Technology)................................96
4.2.3.2 South America Extended Reality Market (by Product and Service Type) 96
4.2.4 South America (by Country).......................................................................97
4.2.4.1 Brazil................................................................................................................97
4.2.4.1.1 Market 97
4.2.4.1.1.1 Buyer Attributes 97
4.2.4.1.1.2 Key Manufacturers in Brazil.............................................................................. 97
4.2.4.1.1.3 Business Challenges 98
4.2.4.1.1.4 Business Drivers 98
4.2.4.2 Rest of South America.....................................................................................98
4.2.4.2.1 Market 98
4.2.4.2.1.1 Buyer Attributes 98
4.2.4.2.1.2 Key Manufacturers in Rest of South America .................................................. 98
4.2.4.2.1.3 Business Challenges 99
4.2.4.2.1.4 Business Drivers 99
4.3 Europe ............................................................................................................101
4.3.1 Market.........................................................................................................101
4.3.1.1 Key Manufacturers, Developers, and Suppliers in Europe 101
4.3.1.2 Business Drivers 101
4.3.1.3 Business Challenges 102
4.3.2 Application.................................................................................................102
4.3.2.1 Europe Extended Reality Market (by Application)...........................................102
4.3.3 Product.......................................................................................................102
4.3.3.1 Europe Extended Reality Market (by Technology) 102
4.3.3.2 Europe Extended Reality Market (by Product and Service Type) ...................103
4.3.4 Europe (by Country)..................................................................................103
4.3.4.1 Germany 103
4.3.4.1.1 Market 103
4.3.4.1.1.1 Buyer Attributes 103
4.3.4.1.1.2 Key Manufacturers in Germany 104
4.3.4.1.1.3 Business Challenges 104
4.3.4.1.1.4 Business Drivers 104
4.3.4.2 France 104
4.3.4.2.1 Market 105
4.3.4.2.1.1 Buyer Attributes 105
4.3.4.2.1.2 Key Manufacturers in France 105 4.3.4.2.1.3 Business Challenges 105
4.3.4.2.1.4 Business Drivers 105
4.3.4.3 Netherlands 106
4.3.4.3.1 Market 106
4.3.4.3.1.1 Buyer Attributes 106
4.3.4.3.1.2 Key Manufacturers in Netherlands 106
4.3.4.3.1.3 Business Challenges 106
4.3.4.3.1.4 Business Drivers 106
4.3.4.4 Sweden 107
4.3.4.4.1 Market 107
4.3.4.4.1.1 Buyer Attributes 107
4.3.4.4.1.2 Key Manufacturers in Sweden 107
4.3.4.4.1.3 Business Challenges 107
4.3.4.4.1.4 Business Drivers 108
4.3.4.5 Spain 108
4.3.4.5.1 Market 108
4.3.4.5.1.1 Buyer Attributes 108
4.3.4.5.1.2 Key Manufacturers in Spain 108
4.3.4.5.1.3 Business Challenges 108
4.3.4.5.1.4 Business Drivers 109
4.3.4.6 Switzerland 109
4.3.4.6.1 Market 109
4.3.4.6.1.1 Buyer Attributes 109
4.3.4.6.1.2 Key Manufacturers in Switzerland 109
4.3.4.6.1.3 Business Challenges 109
4.3.4.6.1.4 Business Drivers 110
4.3.4.7 Rest of the Europe 110
4.3.4.7.1 Market 110
4.3.4.7.1.1 Buyer Attributes 110
4.3.4.7.1.2 Key Manufacturers in Rest of the Europe 110 4.3.4.7.1.3 Business Challenges 110
4.3.4.7.1.4 Business Drivers 110
4.4 U.K.
4.4.1 Market.........................................................................................................112
4.4.1.1 Buyer Attributes 112
4.4.1.2 Key Manufacturers in U.K. 112
4.4.1.3 Business Challenges......................................................................................112
4.4.1.4 Business Drivers
4.4.2 Application.................................................................................................113
4.4.2.1 U.K. Extended Reality Market (by Application)
4.4.3 Product.......................................................................................................113
4.4.3.1 U.K. Extended Reality Market (by Technology) 113
4.4.3.2 U.K. Extended Reality Market (by Product and Service Type) 113
4.5 Middle East and Africa
4.5.1 Market.........................................................................................................115
4.5.1.1 Key Manufacturers and Suppliers in Middle East and Africa...........................115
4.5.1.2 Business Drivers 115
4.5.1.3 Business Challenges 115
4.5.2 Application.................................................................................................116
4.5.2.1 Middle East and Africa Extended Reality Market (by Application) 116
4.5.3 Product.......................................................................................................116
4.5.3.1 Middle East and Africa Extended Reality Market (by Technology)..................116
4.5.3.2 Middle East and Africa Extended Reality Market (by Product and Service Type) 116
4.5.4 Middle East and Africa Extended Reality Market (by Country)..............117
4.5.4.1 U.A.E. 117
4.5.4.1.1 Market 117
4.5.4.1.1.1 Buyer Attributes 117
4.5.4.1.1.2 Key Manufacturers in U.A.E. 117
4.5.4.1.1.3 Business Challenges 118 4.5.4.1.1.4 Business Drivers............................................................................................. 118
4.5.4.2 Israel 118
4.5.4.2.1 Market 118
4.5.4.2.1.1 Buyer Attributes 118
4.5.4.2.1.2 Key Manufacturers in Israel 118
4.5.4.2.1.3 Business Challenges 119
4.5.4.2.1.4 Business Drivers............................................................................................. 119
4.6
4.6.1.1 Buyer Attributes..............................................................................................121
4.6.1.2 Key Manufacturers in China 121
4.6.1.3 Business Challenges 121
4.6.1.4 Business Drivers 122
4.6.2 Application.................................................................................................122
4.6.2.1 China Extended Reality Market (by Application) 122
4.6.3 Product.......................................................................................................122
4.6.3.1 China Extended Reality Market (by Technology) 122
4.6.3.2 China Extended Reality Market (by Product and Service Type) 123
4.7 Asia-Pacific and Japan..................................................................................125
4.7.1 Market.........................................................................................................125
4.7.1.1 Key Manufacturers and Suppliers in Europe 125
4.7.1.2 Business Drivers............................................................................................125
4.7.1.3 Business Challenges 125
4.7.2 Application.................................................................................................126
4.7.2.1 Asia Pacific and Japan Extended Reality Market (by Application)..................126
4.7.3 Product.......................................................................................................126
4.7.3.1 Asia Pacific and Japan Extended Reality Market (by Technology) 126
4.7.3.2 Asia Pacific and Japan Extended Reality Market (by Product and Service Type) 126
4.7.4 Asia-Pacific and Japan (by Country).......................................................127
4.7.4.1 Japan.............................................................................................................127
4.7.4.1.1 Market 127
4.7.4.1.1.1 Buyer Attributes 127
4.7.4.1.1.2 Key Manufacturers in Japan........................................................................... 127
4.7.4.1.1.3 Business Challenges 128
4.7.4.1.1.4 Business Drivers 128
4.7.4.2 South Korea...................................................................................................128
4.7.4.2.1 Market 128
4.7.4.2.1.1 Buyer Attributes 128
4.7.4.2.1.2 Key Manufacturers in South Korea................................................................. 128
4.7.4.2.1.3 Business Challenges 129
4.7.4.2.1.4 Business Drivers 129
4.7.4.3 India 129
4.7.4.3.1 Market 129
4.7.4.3.1.1 Buyer Attributes 129
4.7.4.3.1.2 Key Manufacturers in India 129
4.7.4.3.1.3 Business Challenges 130
4.7.4.3.1.4 Business Drivers 130
4.7.4.4 Australia and New Zealand
4.7.4.4.1 Market 130
4.7.4.4.1.1 Buyer Attributes 130
4.7.4.4.1.2 Key Manufacturers in Australia and New Zealand 130
4.7.4.4.1.3 Business Challenges 131
4.7.4.4.1.4 Business Drivers 131
4.7.4.5 Rest of Asia Pacific and Japan
4.7.4.5.1 Market 131
4.7.4.5.1.1 Buyer Attributes 131
4.7.4.5.1.2 Key Manufacturers in Rest of Asia Pacific and Japan 132
4.7.4.5.1.3 Business Challenges 132
4.7.4.5.1.4 Business Drivers 132
5.2.1.1.1
5.2.1.1.2
5.2.1.1.3
5.2.1.1.3.1
5.2.1.1.4
5.2.1.1.5 and Acquisition
5.2.1.1.5.1 Partnerships, Joint Ventures, Collaborations & Alliances 139
5.2.1.2 Strength and Weakness of Facebook Inc. 140
5.2.1.3 R&D Analysis 140
5.2.2 Alphabet Inc...............................................................................................141
5.2.2.1 Company Overview........................................................................................141
5.2.2.1.1 Role of Alphabet Inc. in Extended Reality Market 141
5.2.2.1.2 Product Portfolio 141
5.2.2.1.3 Business Strategies 142
5.2.2.1.3.1 Product Development 142
5.2.2.2 Strength and Weakness of Alphabet Inc. 143
5.2.2.3 R&D Analysis.................................................................................................143
5.2.3 HTC Corporation........................................................................................144
5.2.3.1 Company Overview 144
5.2.3.1.1 Role of HTC Corporation in Extended Reality Market 144
5.2.3.1.2 Product Portfolio 145
5.2.3.1.3 Business Strategies 146
5.2.3.1.3.1 Product Development 146
5.2.3.1.4 Corporate Strategies 147
5.2.3.1.4.1 Partnerships, Joint Ventures, Collaborations and Alliances 147
5.2.3.2 Strength and Weakness of HTC Corporation .................................................148
5.2.4 Unity Technologies ...................................................................................149
5.2.4.1 Company Overview 149
5.2.4.1.1 Role of Unity Technologies in Extended Reality Market........................................149
5.2.4.1.2 Product Portfolio 149
5.2.4.1.3 Business Strategies 150
5.2.4.1.3.1 Product Development 150
5.2.4.1.4 Corporate Strategies 150
5.2.4.1.5 Merger and Acquisition 150
5.2.4.1.5.1 Partnerships, Joint Ventures, Collaborations and Alliances........................... 150
5.2.4.2 Strength and Weakness of Unity Technologies..............................................151
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5.2.5 Microsoft Corporation. 152
5.2.5.1 Company Overview 152
5.2.5.1.1 Role of Microsoft Corporation in Extended Reality Market 152
5.2.5.1.2 Product Portfolio 153
5.2.5.1.3 Business Strategies 153
5.2.5.1.3.1 Product Development 153
5.2.5.2 Strength and Weakness of Microsoft Corporation 154
5.2.5.3 R&D Analysis
5.2.6 Samsung Electronics Co., Ltd..................................................................155
5.2.6.1 Company Overview 155
5.2.6.1.1 Role of Samsung Electronics Co. in Extended Reality Market 155
5.2.6.1.2 Product Portfolio 155
5.2.6.1.3 Business Strategies 156
5.2.6.1.3.1 Product Development 156
5.2.6.1.4 Corporate Strategies 156
5.2.6.1.4.1 Partnerships, Joint Ventures, Collaborations and Alliances 156
5.2.6.2 Strength and Weakness of Samsung Electronics Co., Ltd..............................157
5.2.6.3 R&D Analysis 157
5.2.7 Magic Leap.................................................................................................158
5.2.7.1 Company Overview........................................................................................158
5.2.7.1.1 Role of Magic Leap in Extended Reality Market 158
5.2.7.1.2 Product Portfolio 158
5.2.7.1.3 Business Strategies 159
5.2.7.1.3.1 Product Developments 159
5.2.7.1.4 Corporate Strategies 159
5.2.7.1.5 Merger and Acquisitions 159
5.2.7.1.5.1 Partnerships, Joint Ventures, Collaborations and Alliances 160
5.2.7.2 Strength and Weakness of Magic Leap 160
5.2.8 Sony Corporation......................................................................................161
5.2.8.1 Company Overview........................................................................................161
5.2.8.1.1 Role of Sony Corporation in Extended Reality Market 161
5.2.8.1.2 Product Portfolio 161
5.2.8.1.3 Business Strategies 162
5.2.8.1.4 Corporate Strategies 162
5.2.8.1.4.1 Partnerships, Joint Ventures, Collaborations and Alliances 162
5.2.8.2 Strength and Weakness of Sony Corporation 162
5.2.9 Vuzix Corporation......................................................................................163
5.2.9.1 Company Overview........................................................................................163
5.2.9.1.1 Role of Vuzix Corporation in Extended Reality Market 163
5.2.9.1.2 Product Portfolio 163
5.2.9.1.3 Business Strategies 164
5.2.9.1.4 Product Development 164
5.2.9.1.5 Corporate Strategies 164
5.2.9.1.5.1 Partnerships, Joint Ventures, Collaborations and Alliances 164
5.2.9.2 Strength and Weakness of Vuzix Corporation 165
5.2.9.3 R&D Analysis 165
5.2.10 Apple Inc.
5.2.10.1 Company Overview 166
5.2.10.1.1 Role of Apple Inc. in Extended Reality Market 166
5.2.10.1.2 Product Portfolio.....................................................................................................166
5.2.10.1.3 Corporate Strategies 167
5.2.10.1.3.1Merger and Acquisition 167
5.2.10.2 Strength and Weakness of Apple Inc. ............................................................167
5.2.10.3 R&D Analysis 168
5.2.11 PTC
5.2.11.1 Company Overview........................................................................................169
5.2.11.1.1 Role of PTC Inc. in Extended Reality Market 169
5.2.11.1.2 Product Portfolio 169
5.2.11.2 Strength and Weakness of PTC Inc. ..............................................................170
5.2.11.3 R&D Analysis.................................................................................................170
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5.2.12 Atheer, Inc. 171
5.2.12.1 Company Overview 171
5.2.12.1.1 Role of Atheer, Inc. in Extended Reality Market 171
5.2.12.1.2 Product Portfolio 171
5.2.12.1.3 Business Strategies 172
5.2.12.1.4 Product Developments 172
5.2.12.1.5 Corporate Strategies 172
5.2.12.1.5.1Merger and Acquisitions 172
5.2.12.2 Strength and Weakness of Atheer, Inc. 172
5.2.13 Snap Inc.
5.2.13.1 Company Overview........................................................................................173
5.2.13.1.1 Role of Snap Inc. in Extended Reality Market 173
5.2.13.1.2 Product Portfolio 173 5.2.13.1.3 Business Strategies 174
5.2.13.1.3.1Product Development 174
5.2.13.2 Strength and Weakness of Snap Inc. 174
5.2.14 EON Reality................................................................................................175
5.2.14.1 Company Overview 175
5.2.14.1.1 Role of EON Reality in Extended Reality Market 175 5.2.14.1.2 Product Portfolio.....................................................................................................175
5.2.14.2 Strength and Weakness of EON Reality 175
5.2.15 Niantic, Inc.
5.2.15.1 Company Overview........................................................................................176
5.2.15.1.1 Role of Niantic, Inc. in Extended Reality Market 176
5.2.15.1.2 Product Portfolio 176
5.2.15.2 Strength and Weakness of Niantic, Inc...........................................................177