strategic actions to creative marketing for a business advantage.
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Moirﾃｩ Marketing Partners窶ポ窶イreative marketing for a business advantage
How do you pronounce our name? It’s easy: more-ay. It means bringing together two different patterns to create a new, complimentary one. And that’s how we view our relationship with our clients. It’s a collaboration to realize a shared vision.
Moiré Marketing Partners is an award-winning, strategic branding and communications agency specializing in the success of professional service firms. We’re a concentrated firm of professionals, passionate about developing innovative solutions for our clients’ marketing challenges. Helping your business thrive is our only goal. We achieve it with strategic guidance targeted design and measurable results in everything from branding and online marketing to all forms of print communication.
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www.moiremarketing.com
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Strategic Guidance
Take a strategic approach to everything. Whether launching your new website or plotting our next lunch meeting, we take a strategic approach to everything we do. Our plans map out where you need to go and how to get there. We combine research methodologies to give you a clear picture of current market perceptions, brand awareness, competitor branding, choice positioning, areas for improvement and opportunities for growth.
Why is an online marketing strategy so important? With a strategic eye to your online marketing you can:
» Identify your goals, map out the best tactics to achieve them and measure their effectiveness
» Integrate your website with other key tactics like advertising, blogging and social networks to create a unified and consistent online brand presence
» Promote your value and engage clients and prospects across platforms.
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Moiré Marketing Partners | Creative marketing for a business advantage
“Moiré did an excellent job extracting the essence of our history, positioning and messaging in order to develop a fresh and energizing identity for the company. Their branding efforts helped transform how our company thinks about itself.” Erik Ayers Vice President, Marketing MorganFranklin
www.moiremarketing.com
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Targeted Design
Looking good only gets you so far. Stunning collateral that also aligns with your core business goals? That’s a bullseye. From your letterhead to your home page—and for everything in between—Moiré delivers design solutions that hit their targets. Our design is founded on concrete research, your brand and your core business goals and objectives. In other words, our design is specific to you and only your firm. We do not have a cookie-cutter style or design based on an internal desire to simply look cool and edgy. Our objective is to deliver design that resonates with who you are and the audiences you are trying to reach.
With 85.6% of internet users watching online video you cannot afford to ignore the power of that medium. Use video to:
» Personalize the firm and give prospects a sense of what it would be like working with you
» Increase traffic to your site and improve SEO » Target a specific demographic and measure a clip’s popularity by click, user, and site.
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Moiré Marketing Partners | Creative marketing for a business advantage
“What’s great about Moiré is that they are not just creative but their work is always on message. They gave our firm a brand that was true to who we are and resonated with our clients and prospects. Every piece, from stationery to a new website and proposal system articulates our brand.” M. Ron Wahid Chairman & CEO RJI Capital
www.moiremarketing.com
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Measurable Results
Gauge, not guess, the value of your marketing investment. At Moiré, we believe it is important to know your objectives in order to evaluate the success of your marketing campaign. We call that ROO or return on objective. Once we identify your objectives, we use a mix of performance and metrics reporting tools to monitor and assess your brand and track brand impressions, media hits and downloads of website materials and analyze web traffic. The findings empower you to isolate high-performing initiatives and recalibrate your efforts if necessary.
How well are you measuring your marketing? Make sure you are tracking the types of information that can best help you assess the performance of your initiatives.
» Use your web analytics to identify where users spend most of their time and enhance your site by developing content that they want
» Analyze conversations surrounding your brand by monitoring blogs, forum posts, online news sources, social networks and microblogs
» Use unique urls, phone numbers or even SMS (Short Message Service) text messages to track ad responses on print ads as well as your online advertising.
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Moiré Marketing Partners | Creative marketing for a business advantage
“Our marketing must deliver results. Moiré builds websites for us with tools that allow us to track user behavior to determine what information our buyers find most valuable. They are a true partner: always looking for new ways to offer value.” Warren Dahlstrom Senior Director Cushman & Wakefield
www.moiremarketing.com
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Right by your side ready to create new advantages. We build lasting relationships with clients by understanding their goals and working closely with them to create compelling messaging, powerful corporate identities, engaging interactive communications and impactful print collateral.
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Moirﾃｩ Marketing Partners窶ポ窶イreative marketing for a business advantage
Branding Strategy and Development Brand assessment and monitoring Positioning and messaging
“Moire provided Veris Consulting with a clean, modern and targeted brand that now defines who we are in our unique industry. I would work with Moire again and again and highly recommend their work.� Candis Roby Wenger Marketing Director Veris Consulting, LLC
Marketing audits Brand architecture Naming and tagline development Logo design Identity systems Brand standards and guidelines Brand announcements Brand launches Brand extension Internal branding Conversational branding Elevator pitches and coaching Digital Design and Marketing Online strategy and implementation Information architecture Web design Web development CMS Recruiting sites Alumni sites Mini-sites and blogs Intranets and extranets Content development Social media strategy and implementation E-newsletters and alerts Hosting and maintenance Web analytics Search engine optimization (SEO) Search engine marketing (SEM) Pay per click (PPC) advertising Media planning PowerPoint presentations Video Print Communications Firm brochures Practice area and service brochures Collateral and templates Magazines Newsletters Recruiting campaigns Invitations, events and announcements Annual reports Direct marketing Proposal and pitch systems Tradeshow booths and support materials Event support Advertising Media buying
What being a partner means to us. At Moiré you’ll find a true partner and business advisor that is invested in your success. After all, partner is in our name. Like you, we are committed to building long-term, meaningful relationships with our clients. To build a strong relationship with clients, it is essential to touch base on a regular basis. As a testament to our commitment to client service, we have a formal client service program that aids communication, builds trust and fosters meaningful relationships.
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Moiré Marketing Partners | Creative marketing for a business advantage
select client LIST
“We can always rely on Moiré for outstanding client service. They consistently deliver above and beyond our expectations to produce materials for us that are strategically-driven and effective.” Kay Nash Director of Professional Development Wiley Rein LLP
Arcanum Alliance for Aviation Across America Association of Community College Trustees Babcock Law Firm
Cardiocore Columbia Capital CourtExpress
DLA Piper LLP Direct Selling Association
FierceWireless Grant Thornton LLP Holland + Knight LLP ITECS Consulting LawMedia Group
NALP Foundation Newspaper Association of America Nixon Peabody LLP
RJI Capital Corporation Steptoe & Johnson LLP The Ferguson Group LLC Updata Capital
Villanova School of Business Wicks Group PLLC Wiley Rein LLP Winston & Strawn LLP
What sets us apart. At Moiré Marketing Partners we are passionate about collaboration. As a partner, we strive to work closely with clients to achieve the best possible results and an outcome greater than could be attained by one organization working alone. We’ve been a trusted partner of professional service firms for almost a decade. Our deep industry experience means there is no learning curve. We understand the unique marketing challenges you face and know how to give clarity to the intangible value of your services. Our unique combination of strategic guidance, targeted design and measurable results means you’ll benefit from the best of all worlds: strategic thinkers, design that aligns with your core business goals and marketing with an eye on results. But don’t take our word for it. Give us a call and find out for yourself.
WASHINGTON, DC (202) 822-0100 LONG BEACH, CA (562) 425-7600
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www.moiremarketing.com
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Moiré Marketing Partners | Creative marketing for a business advantage
www.moiremarketing.com
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Creative marketing for a business advantage WASHINGTON, DC 1710 Rhode Island Ave. NW 8th Floor Washington, DC 20036 (202) 822-0100
www.moiremarketing.com
LONG BEACH, CA 4161 Annapolis Rd. Lakewood, CA 90712 (562) 425-7600