The State of the YAYA is a free, annual, in-depth research report on the 18-to-24-year old market compiled and written by MOJO Ad staff. The report is based on our national survey of more than 700 YAYA consumers. Each year, we help marketers understand and connect with this market and their world. This report sheds light on who they are, including their attitudes regarding brand authenticity, careers, entertainment, politics, social justice, and more.
