2022 State of the YAYA: Stellarium

Our research into youth and young adult attitudes and behaviors toward work, money and careers has revealed that YAYA consumers are the pioneers of ambitions that launch an exploration of uncharted territory and redefine the limits of an industry’s footprint beyond their modern universe. This mission of new discovery and relentless exploration can all be summed up into one, all-encompassing phenomenon: Stellarium. Stellarium refers to a threedimensional map of the stars. It illustrates deep space, up to 50 light-years away, revealing new dimensions and galaxies. These new areas of space are being conquered by YAYA consumers. Here, they plan to reinvent reality and guide others into using their innovative perspectives and methods for their work, money and careers to impact a world outside of their own.