jeans. light wash. bootcut. ind chaps. patchwork. dye. thread. customized. wearin rough around the
Den unique
like
Though YAYA individuals are diverse in identity, they are united in the fabric of their demographic. Each and every shade of YAYA is woven together by a common thread – growing up in a rapidly developing economy and online world, yet slowly dwindling climate. At the same time, YAYA consumers are stitching together their identities, both online and in person, through self-expression – from fashion to political activism. Like a pair of blue jeans tailored into a bleached, bedazzled
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Intertwined in Denim
