Program Categorization

Over the last decade, Molex has launched and nurtured a New Product Introduction program that is now considered best-in-class by those it was created for – our distribution partners.

Each year we have released an average of 50 NPIs to the channel. From innovative launches that the market had never seen, to continuing to strengthen our core ranges through necessary expansions, our commitment to developing a pipeline of new and exciting products has never faltered.

After reflecting on our success so far and taking on valuable feedback from our network, Molex is now launching an enhanced version of our historic program with the aim of better communicating each product launch to our distributors.

Introducing our new categories

The categorization of our NPIs is an opportunity to strengthen our existing program and provide further value to our distributors. At Molex, we feel that this improvement to our program will better equip our distributors to understand, onboard, and sell our new products – with the aim of driving profitable growth for all.

INNOVATION

New to Molex, or new to market

ENHANCEMENT

New variations of an existing product range

EXTENSION

Additions to complete an existing range

View our new video from Fred Bell, VP Global Distribution, to learn more about the categorization of our New Product Introductions.

What can you expect?

• Detailed explanation on the type of NPI being launched

• Product presentations for each ‘innovation’ release

• Complete data sets including UoM, packaging specifications and product dimensions