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TREND REPORT A/W 16/17
Mollie O’Beirne N0572090
contents Print and graphic: - amped animals - lavish lettering - monarch metallics
Sportswear: - puffer presence - casual performance - zip it
Visual Merchandising - rooted rustic - all of the lights - perfectly poised
D N A T N I PR C I H P A R G
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amped animals Print & Graphic
This coming season sees the prevailing animal print take an unnatural turn. Verging on almost neon, fashions perpetual trend is updating itself for a contemporary A/W 16/17. Animal skins veer far away from their normal form as designers pixelate snakeskin and gyrate feathers into paint like splashes of colour.
hybrid #35873a
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croc and go
kings hair
#1d1d1b
#2c4a9a
sea born #e52d12
hyena humour #fcec4c
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lavish lettering Print & Graphic
Bold letters and branding placements continue to be influential for A/W 16/17, with serif fonts and framed boxes bringing novelty to the one-line slogan. It is styled to fit the theme of urban street, short messages and brand names show how the print trend has been updated to fit with other current trends incorporating youthfulness.
Here we can see mainly slogan jackets and jumpers in their boldest, purest forms. Large captial lettered statements are replaced for intricate motifs also exploring new placements as sleeves and back positions offer refreshing alternatives to front-central graphics.
gummy words #efbdcc
first font #e52d12 5
prison talk #da7930
last prayer #fcec4c
old tale #2a3642
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monarch metallics Print & Graphic
Rich upholstery fabrics and Art Deco patterns inspire this future trend, taking influence from iconic moments of the 1960s and also garments of a royal style shape and detailing. Metallic finishes are made up from a mix of high-shine coatings, heavy brocades and lurex-infused knits.
Metallic separates are making the vault over into daywear in heavier knits and loose-fitting tailored shapes. All shades of metal are explored, classic tones such as gold and silver making way for copper, pewter and black options.
burnished #c77934
royal alloy #6f7b53
iridescence #307b7a
casual gleam lavish armour #81cdf1 #84567d
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S T R SPO R A WE 9
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puffer presence Sports Wear
Although originally for practical and recreational purposes, over the recent years the puffer jacket has gone through a revival within the fashion world, with designers adapting the jacket in different, innovative ways. It is being cropped, dismantled and extended to shift into multiple new styles and shapes in order to cater for a growing new range of unisex consumers for this A/W 16/17 trend.
fir green
onyx
#35873a
#1d1d1b
campers sky #2c4a9a
The puffer jacket, first invented by fisherman Eddie Bauer, is a youth driven trend influenced by urban street looks. This has been derived primarily over the recent months from the growing popularity of rap culture. An ensemble very much driven by current celebrity culture, proportions are mainly boxy, with hoods and over-sized pockets. carmine red inner flame #e52d12 #fcec4c 11
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casual performance Sports Wear
On the streets of London Fashion Week insurgent urban style meets active elements, tied together with opulent fabrics such as velvet, silk and satin to blur high-end style with easy-wear pieces. Silhouettes are relaxed, with a focus on soft layering and pairing of the unexpected for an individualist look with attitude. Driven by the growing youth fitness market and new generation of fitspo celebrities, this is a style that will break into the trends of A/W 16/17 with full force.
Briefcases have been swapped for duffle bags, and polished leather shoes are binned for crisp white trainers.
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climber #9b9a8b
mud scenes core session #cbb486 #1c160d
and stretch #d2da4d
chin up #a2c6d7
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zip it Sports Wear This coming season of A/W 16/17 will see a haul of high zipper necklines paired with surprisingly otherwise formal outfits, to give it that different sporty finish. This looks create new opportunities of layering and the mix matching of items that previously would not have been worn together.
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pull up #fef7c1
drop down #506ab0
closure #e098c2
exit #e95739
gently rusted #95a976
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L A U VIS G N I S D N A H C MER 17
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rooted RUSTIC Visual Merchandising
This in-store trend of rooted rustic was found being used in various stands in Berlin trade shows Seek & Premium. Taking inspiration from its surroundings, the theme latches onto the industrial aspects of the city and is transcended through various brands use of the trend in their visual merchandising. This trend uses industrial-inspired fixtures to adopt a refined chic feel, matching nicely with the superior nature that the trade shows project.
sand bar #987c48
#98896e
soul silver
mattecopper
# 9d9c9c 19
pearl nickel
# 531b0c
blue steel #6d718a
Premium trade show 2016 Berlin saw multiple brands such as LIEBESKIND BERLIN and PARAJUMPERS make use of it’s industrial man-made style exhibitor space, using features such as pipes and brick walls to showcase their products, and adding their own installations such as faux-concrete plinths to accompany their surrounding environment.
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all of the lights Visual Merchandising Bright and bold lighting is key for visual merchandising this upcoming A/W16/17. This trend consists of metal designs in monochrome and neon shades, inspired by big city lights it’s demanding presence offers a creative edge to its surroundings.
This trend relies solely on the lights themselves, there are no colourful shades or overbearing stands to help accentuate and build upon the trend. It is so effective for this very reason.
magnetic pulse lightening birth summers eve #e71f84 #f7ec6f #2c4a9a
airplane views white fuse #62c6ed 21
#ececec
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perfectly poised Visual Merchandising
Operating as merchandising inspiration for anything from small-scale interiors through to fashion product, several exhibitors’ showcased innovative plinth or platform solutions curated en masse for maximum impact. These can be seen in a series of architecturally shaped wooden plinths as well as futuristic illuminated perspex styles.
cloud support sturdy ash #f3f3f0 #3b3b39
cuboid cafĂŠ #c8b89f
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pumpkin placement #e7ba61
brown blocks #a36033
Statement plinths are intended to double up as art, often referencing to architecture, design and craft through different shapes, forms and detailing. Exhibitors at trade shows such as SEEK and PREMIUM in Berlin February 2016, offer innovative statement plinths and fixtures which double up as eye-catching art pieces within retail displays.
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list of illustrations 1 Green Eye, https://uk.pinterest.com/pin/430516045609882966/, accessed 13.05.2016 2 Graphic Impact, Harpar’s Bazar, https://uk.pinterest.com/pin/363525001141713599/ accessed 13.05.2016 3 Camilla Frances swatch, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/62802/page/11, accessed 18.04.2016 Cake Studios swatch, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/62802/page/11, accessed 18.04.2016 Leopard Street Style Paris, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65035/page/23, accessed 10.05.2016 Versace A/W 2016, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/62164/page/10, accessed 19.04.2016 Marianne Fassler shot, https://uk.pinterest.com/pin/303993043577584752/, accessed 14.05.2016 Manish Arora swatch, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/62802/page/11, accessed 18.04.2016 Animal Print Premium Trade Show, own photography, taken February 2016 4 Acne Studios catwalk print, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65022/page/9, accessed 22.04.2016 5 Fenty Puma by Rihanna, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/64588/page/1, accessed 13.05.2016 born on internet street style a/w Paris 16, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65229/ page/4, accessed 13.05.2016 vetements street style a/w Paris 16, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65229/page/4, accessed 29.04.2016 don’t look at me jumper, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/64758/page/15, 13.05.2016, accessed 29.04.2016 6 lacoste a/w 16 catwalk, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/64588/page/1, accessed 29.04.2016 7 Justicia Ruano Trade show shot, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65768/page/22, 14.05.2016 Emma Watson Vogue, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/63632/page/7, accessed 13.05.2016 Soieries Chambutaires swatch, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/63632/page/7, accessed 13.05.2016 Stella McCartney Catwalk A/W 16/17 close up, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/63632/page/8, accessed 13.05.2016 Eleanora Carisi Street Style A/W 16/17, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/63632/ page/9, accessed 13.05.2016 Au Jour Le Jour Catwalk look A/W 16/17, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/63632/ page/4, accessed 13.05.2016 8 LOVE Binetti pre catwalk shot, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/63632/page/4, accessed 13.05.2016 9 & Phoebe Tonkin for witchery, https://www.google.co.uk/search?q=witchery+phoebe&espv=2&biw=1255&bih=657&10 source=lnms&tbm=isch&sa=X&ved=0ahUKEwjs5OXQjtPMAhWGbBoKHajQCDYQ_AUIBigB#imgrc=H1R34u5B4k9luM%3A, accessed 14.05.2016 11 Balenciaga catwalk a/w 16/17, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/64977/page/1, accessed 02.04.2016 Acne Studios, catwalk a/w 16/17, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/64977/page/1, accessed 02.04.2016 Yeezy A/W 16 pre catwalk look, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/64671/page/2, accessed 02.04.2016 Puffer Jackets (1) Premium Trade show, own photography, taken February 2016 Puffer Jackets (2) Premium Trade show, own photography, taken February 2016 12 Kenzo A/W 2016 Vogue Shot, http://www.vogue.com/fashion-shows/pre-fall-2016/kenzo/slideshow/collection#4, accessed 02.04.2016 13 Versace catwalk A/W 16/17, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/64671/page/4, accessed 03.04.2016 Milan Fashion Week Streets 2016 Apparel, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/57409/ page/6, accessed 03.04.2016
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Yeezy Season 3 Show Harper’s Bazar article, http://www.harpersbazaar.com/fashion/designers/a13679/yeezy-season-3/, accessed 06.04.2016 Le coq sportif white trainers Seek Trade Show, own photography, taken February 2016 Napapijri geographic duffle bag Seek Trade Show, own photography, taken February 2016 Street Style image, https://www.bloglovin.com/blogs/native-fox-2476952/dries-4112886949, accessed 24.04.2016 Animal Print track top Premium Trade Show, own photography, taken February 2016 Jannette Klein cropped track jacket catwalk a/w 16/17, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65820/page/13, accessed 13.05.2016 Marques Almeida track jacket catwalk a/w 16/17, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65586/page/3, accessed 13.05.2016 Phillip Lim zip through turtle neck catwalk a/w 16/17, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65223/page/3, accessed 13.05.2016 Lacoste Zip through catwalk a/w 16/17, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/62482/ page/4, accessed 14.05.2016 the best or nothing window, http://www.pennacchioargentato.com/post/33887398871/the-best-or-nothing-the-best-ornothing-the-best, accessed 05.05.2016
19 Jewish Memorial image Berlin, own photography, February 2016
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Berlin Wall Gate image Berlin, own photography, February 2016 Underground train image Belrin, own photography, February 2016 Premium trade show LIEBESKIND Berlin exhibition image, own photography, February 2016 Premium trade show PARAJUMPERS Berlin exhibition image, own photography, February 2016 Premium trade show TIGHA Berlin exhibition image, own photography, February 2016 Premium trade show LIEBESKIND Berlin exhibition image, own photography, February 2016 Hudson & Broad lights image, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65359/page/7, accessed 13.05.2016 black is the new black Premium trade show LIEBESKIND Berlin exhibition image, own photography, February 2016 light tunnel Premium trade show LIEBESKIND Berlin exhibition image, own photography, February 2016 NORTH SAILS lights Premium trade show Berlin exhibition image, own photography, February 2016 GABBA lights Premium trade show Berlin exhibition image, own photography, February 2016 Louis Vuitton shop display lights, https://www.google.co.uk/search?q=louis+vuitton+lights&espv=2&biw=1164&bih=623&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjY0_H089rMAhXGPxQKHRKFAi4Q_AUIBygC#tbm=isch&q=louis+vuitton+neon+lights&imgrc=ksjVDHD3La4bnM%3A, accessed 28.04.2016 Premium trade show TWIST AND TANGO Berlin exhibition image, own photography, February 2016 Seek trade show FABIENNE CHAPOT Berlin exhibition image, own photography, February 2016 Premium trade show TIGHA Berlin exhibition image, own photography, February 2016 COLOURLINK plinth London exhibition image, http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/65809/page/4, accessed 13.05.2016 HUGO BOSS dazzle vm display, https://uk.pinterest.com/pin/3729612168814474/, accessed 13.05.2016 Dover Street Market, New York, ANNDRA NEEN plinth covers by artist Samuel Amoia, https://uk.pinterest.com/ pin/420805158913105106/, accessed 15.05.2016
Bibliography www.wgsn.com www.vogue.co.uk https://uk.pinterest.com/ Raymond. M,The Trend Forecaster’s Handbook, October 2010, London, Laurence King Publishing http://www.harpersbazaar.com/ Debra Johnston Cobb, Colour forecasting for fashion, 2012.1.30, London, Laurence King Publishing http://www.trendsspotting.com/ Cath Caldwell Yolanda Zappaterra, Editorial design: Digital and print, 2014.10.6, United Kingdom, Laurence King Publishing LOVE magazine