Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits 60
STUDIO PRACTICE Statement of Intent Name
Molly Fairhurst
Blog Address http://m-fairhurst1417-ppp.blogspot.co.uk
Date Rationale Over the coming months I want to establish the beginning setting for my artistic career, investigating the tone of voice I want to project, and the spaces that it can inhabit. I will investigate traditional and less-so forms of illustration- where it may appear conventionally i.e. editiorial and publishing, and where it can sit beyond these. I want to span across formats, but maintain something that is consistent in a way- if not visually, in the voice. Themes / Subjects Personal stories, opinion pieces Education Tones: Sincerity, fun, sensitive Products / Methods of Distribution
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Editorial (magazines, newspapers and online formats) Publishing (book covers, inside illustration) Children’s Publishing (children’s illustration, books and education) Small Press (books, art objects) Self-published (zines) Exhibition/ Site-Based Work (galleries, museums)
Practical Skills / Media / Formats
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Painting Digital Layout Lettering Type Self-publishing Composition
Brief 1: Editorials
Deadline
Rationale: Images based on existing texts, from newspapers, magazines and journals. Explore a variety of approaches, in regards to style, tone and media usage. Consider the duality of print and online formats. Atmosphere, and sensitivity must be carefully considered. Once aimed to create an editorial image every week, but due to other academic and work commitments it did not work out. Nor did it make sense to rush a piece for the sake of a fake deadline when more time could be invested into something more portfolio worthy. Brief 2: Carmelite Prize: Free Range Freddy
Deadline
Rationale: I have an interest in children’s illustration that I would like to revisit, for personal and portfolio reasons, but at this point do not have the time to construct a story or a full picture book’s worth of images. Approaching a brief written by someone else also provides a more real-life experience of the work. Brief 3: Penguin Random House Design Award 2017
Deadline
Rationale: Live brief of 3 book covers. Competition brief provides a real-world understanding of catering to someone else, and the covers create a beginning of a portfolio that can be easily identified as for publishing.
Brief 4: Shortbox “art object”
Deadline
28/03/17
Rationale: So far mostly unconfirmed as to the direction of the project. Open brief, I must propose a piece for the next Shortbox’s collection. This work is commissioned, and will potentially reach an international audience- particularly one with stakes and interest in the illustration/ design community. A great opportunity if I use it well, but regardless, a project I am flattered to be a part of and is much more than an opportunity to “just get my work out there”. Brief 5: FINAL MAJOR PROJECT (???)
Deadline
Rationale: This is an opportunity to consider less traditional means of illustration/ my work. The other briefs provide a basis of more typical portfolio pieces, so there is room here to do something that, whilst applied to real life contexts, is maybe free-er, or more ambitious, or a little different. Consider the idea of “situated illustration” (a term borrowed from the RCA programme). Themes/ topics/ formats are undecided at this point. Additional Project Proposals Currently: • Potential album cover for local band, unconfirmed • Out of Order exhibition print
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Barcelona travel diary
Contextual References Artists practicing in contexts that go *beyond* traditional means of illustration: • • • • • • • •
Laura Carlin Misaki Kawai Rachel Lillie Tim Lahan Hannah Waldron Jack Sachs Mogu Takahashi Miroco Machiko
Landfill Editions
RESEARCH ACTIVITY: Galleries in Barcelona
Deadline
Details
Mostly bigger names in fine art but all art is relevant… There is and should be interest in historical contexts of art. Particularly interested in Miró and his approach to art, making, and context/ lack of context. RESEARCH ACTIVITY: Visit to Fatbottom Books (Barcelona)
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Specialist shop selling international and local small press publications. A chance to experience the “indie illustration and comics” scene from another culture/ location.
RESEARCH ACTIVITY:
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RESEARCH ACTIVITY Details
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RESEARCH ACTIVITY
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BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced) • 100 Artists' Manifestos: From the Futurists to the Stuckists • The Diaries of Paul Klee, 1898-1918 • Pedagogical Sketchbook by Paul Klee • William Morris- Useful Work vs Useless Toil (and his other essays) MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)
Limner Journal Varoom ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)
It’s Nice That Nieves OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
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Leeds Comic Fair Jim Pluk @ Fat Bottom Books (Barcelona)
(post-degree but research doesn’t stop!!) • ELCAF, Thoughtbubble • Tove Jansson painting exhibition @ Dulwich Picture Gallery
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. What do you need to do? 1
Resolve Penguin Design Brief
2
Propose ideas for Shortbox
Deadline
3
Continue editorials
4
Complete Shortbox (this will be a more complicated process than… just to “complete…)
5
Free Range Freddy, development and research
6
Free Range Freddy, compositions
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Free Range Freddy, final images / resolved brief
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Final Major Project Proposal
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Final Major Project development……
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Complete
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice STUDIO PRACTICE
Project Proposals
10 steps to producing persuasive project proposals
1. Set clear aims and objectives 2. Be SMART (Specific , Measurable , Achievable , Realistic , Time Conscious) 3. Use words from your brief 4. Justify the need for your proposal 5. Describe your audience 6. Describe your motivations 7. Consider the reader 8. Eliminate vagueness 9. Visualise the ending 10. Assume nothing