1
2
COMPILATION OF WORKS
TEASER PUBLICATIONS Sense Europe, a photo journal Root & Branch, a poetry journal BRANDING Break Free Manifesto Campaign Puffs for Target Eule Travel Guide EXPERIENCE DESIGN You Fit Here Campaign Olay Fresh Effects PERSONAL PROJECTS Infographic Calendars Design for Social Good RECENT WORKS Interbrand Paycor 3
4
ENJOY | MES
5
6
7
S E N S E
E U R O P E
A PHOTO JOURNAL | JANUARY–MAY ‘11
8
Sense Europe, a photo journal Focus on Pattern and Photography
You wake to German whispers—terrified, you begin to rub the sleep from your eyes. Orient yourself. You’re in Munich. Sleeping in a hostel. Just a tenant in the bunk beneath you. Threatening though he may sound, you fall to sleep again. Later in the morning you rise to the sound of church bells. They echo through the narrow streets. Every hour, on the hour, a rhythmic static pace. Contrast it to the club techno reverberating manically through your chest. Train whistles, grinding of gears, intercom announcing your connection. You subconsciously listen but do not understand the noises around you…voices, all voices speaking in different languages. After a while it becomes ambient noise…upon arrival back home, earbuds supply playlists of songs you listened to abroad and for another minute you’re briefly back to that distant reality.
Sense Europe is truly representative of all things that inspire me--it’s a compilation of patterns I’ve created, as well as photographs I’ve taken from my travels. I also place quotes that I love and include my own narrative throughout. I enjoy writing and wanted to challenge myself to attempt to encapsulate all the emotions and sensory overload experienced while studying abroad in Europe. Thus, I designated five sections, each to a different sense. The pictures that follow each section correspond to the sense and the opening narrative. While pages cannot begin to simulate an indentical experience, I found in the making of this book, that there is beauty in nostalgia.
9
Take a deep breath. Take it all in. The bakery on the corner—the smell of fresh bread greets you, becoming the scent of your morning walk to school. Musky old hostels, in buildings hundreds of years old. You wonder who has walked these corridors before you. Some smells are not pleasant. Strangers on trains and stale airplane air. Each country its own unique fragrance. Some smells make it back home with you. You could be in lecture hall, applying that lip balm purchased on a cold, chapped day in Aachen. Your senses wake up when you rub your lips together, releasing to your nostrils the pungeant aroma, and your mind travels back to those cobblestones. In one smell you are back, if only for just a moment.
10
Knowing you are living the best days of your life, and relishing the taste. It tasted like one-euro gelato cones because the kind (albeit creepy) Luxembourgish storeowner gives you a discount at hearing your silly school-girl giggles. It tastes like a fresh-that-morning croissant that warms your hands and chest on a brisk morning. It’s flavors you’ve never tasted before, of kebabs, octopus, Greek tzatziki sauce, real Italian pizza. You eat too much—as if you might never again meet this slice of joy. You sip too much wine in the middle of the day. You regret none of it. expand pallette...comfort zones, etc.
NO EXPLANATION, NO MIX OF WORDS OR MUSIC OR MEMORIES CAN TOUCH THAT SENSE OF KNOWING THAT YOU WERE THERE AND ALIVE IN THAT CORNER OF TIME AND THE WORLD.
11
12
13
14
Root & Branch, a Poetry Journal 11|2012 Given poems, we were to devise a concept in which to portray them on the page. Another element to the project was the task of mass customization. I used the art of handwriting to jot phrases in the book that carry the theme along. I noticed that all the poems were about human relationships in some way--some sad, some uplifting. I decided to group the sad poems in the beginning and labeled them “Roots” or what I interpreted as, “pain beneath the surface.” The book ends on a happier note in the “Branch” or “fruit that is to come” section. Finally, on the last page an organic root is shown. I’ve handwritten a message upside down. The reader then, must flip the book to read the message. The irony is that, as the book is flipped, the root now appears as a branch. The message written is ”Life’s roots can become branches. It’s all in how we look at it.”
15
16
17
18
19
20
Break Free Manifesto Campaign 11|2010 This project required me to come up with a manifesto in which I chose a pre-existing one called “Break Free from the Tyranny of the Clock.” I created a campaign series involving a poster, brochure, button, and bumper sticker illustrating the ideas communicated in the manifesto. As seen in the photos, the imagery is very powerful with the human hand-form aggressively in the shape of a fist, as if to “punch the clock.” This rough nature is complimented by the graffiti style textures and typefaces. I juxtapose the rough textures however, with bright colors and delicate hand-drawn elements to also get across the happy, whimsical message I wanted my viewers to obtain.
21
22
23
24
Puffs on Parade, Puffs for Target Brand Guide
Halloween ‘12 Style Guide Brand Story
Typefaces Four typefaces have been selected, one to correspond with each of the Puffs Pals. Lobster 1.4...Spooks the Bat CamelotDeNada...Sneezy the Spider Maybe Maybe Not...Screech the Owl Bleeding Freaks Demo...Scaredy the Cat.
Come along, everyone! Join Screech the Owl, Sneezy the Spider, Scaredy the Cat, and Spooks the Bat as they learn what it means to celebrate their differences on Halloween! Each brings a unique quirk to the parade: Screech is awfully shy for a screech owl, Sneezy has a bad case of October allergies, Scaredy is scared of her own tail, and Spooks can’t see without his glasses. Together they realize that it’s fun to stand out and that perhaps the best costume of all is the skin..or rather fur & feathers they’re in.
DO NOT: use an alternate face or mix + match typefaces for any given animal. Color Palette
Design Rules = DESIGN DON’TS
= suggestions
Take note of the above symbols, sprinkled throughout the guide.
Ash Gray/ Silver Maple #414042
#929293
#564B9F
#6D6E71
#6963AC
#A7A0CF
#687239
#AAAE3E
#DD5B27
#DEDD28
Midnight/ Shadow Promenade/ Soft Whisper
A retro-inspired collection of colors, all relatively equal in importance. The Pals themselves employ Promenade, Soft Whisper, and Silver Maple while patterns and backgrounds employ an equal mix of all.
The challenge faced was to design a Puffs tissue box to be sold in Target stores. Bearing in mind both Target and Puffs’ brand standards, I devised my own brand manual--one concise enough to be understood and implemented onto several different store applications if desired. I created the theme “Puffs on Parade,” with kid-friendly characters complete with their own rhyme-sequence story, as well as patterns that appeal to Mom. I layout the sizes, color schemes, and typefaces that may be used, as well as guidelines as far as what should not be done to the existing design. Finally, I developed a sample tissue box showcasing the design. After the course of the study, we were able to pitch our ideas to the creative agency in Cincinnati, Interbrand. Puffs on Parade was chosen as a top creative contender.
Cat Eyes/ Sour Apple Punchy Orange/ Glow-in-the-Dark
25
screech the owl Screech the Owl is very shy, up to her tree, she surely will fly. But offer her candy--yes, that’s the key, her sweet tooth you will definitely see.
#A7A0CF
#6963AC
Of course there are still more pals to meet. Coax Screech along with just one more treat!
#DEDD28
Soft Whisper/ Promenade/ Glow-in-theDark
DO: incorporate Screech’s sweet treat elements as seen in “more applications.” DO: use typeface, “Maybe Maybe Not” as seen above.
The patterns shown are those associated with Screech. The top, “Candy Striper” and the bottom, “Moon Glow.” DO NOT: place Screech on top of “Candy Striper.” (Too busy).
#929293
#AAAE3E
Silver Maple/ Sour Apple
26
scaredy the cat Shh! Let’s tiptoe real quiet now, our next furry friend will cry a loud “meow.” Scared of her tail and most anything, Scaredy will hide until we all sing... “Come out, come out! It’s time to play!” And soon you will see, she’s sure to obey.
#929293
The patterns shown are those associated with Scaredy. Called, “Fearless,” it definitely has some personality!
#DD5B27
#A7A0CF
#6963AC
Silver Maple/ Punchy Orange/ Soft Whisper/ Promenade
DO NOT: Change Scaredy’s colors. DO: be creative with Scaredy’s pattern colors! Interchangable (as seen) though must stick with color 5palette on p1. DO: Hide Scaredy behind objects (ie: pumpkin) seen in “more applications”
DO: use typeface, “Bleeding Freaks Demo” as seen above.
#A7A0CF
#6963AC
Soft Whisper/ Promenade
27
28
Eule Travel Guide, Mobile Application Study on Brand Association The journey of the brand, much like any journey, began at a single point. From this single point Eule has since evolved to become the polished existing logo and identity system that it is. Of course every journey requires stops along the way and Eule is no different: Rings of Association Client Brief Persona Collage Library of Logos Image Marks Logotypes Each of these “stops� if you will, helped me to create a travel guide phone application that relates to the word I was given--Eule. (Meaning Owl in German) Browse through my sketches and see how the brand has evolved.
29
30
31
Search
32
Eule Travel Guide, Mobile Application Implementation The Eule Travel Guide is a product--more specifically an app for the iphone--that aids in all things travel. It appeals to those who are tech savvy; thus, I mimic this audience by employing stark color contrast and sleek lines in my designs. I created all elements of the brand including the business cards, envelope, stationary, and logo. On the facing page, is an example of how one might operate the app. Eule will use its high tech intelligence system to serve as a gps, but also as a rating system--users will be able to rate how many stars a recommended destination deserves and Eule will then find alternate locations similar in nature to those highly rated.
LET EULE BE YOUR GUIDE
More features include restaurant recommendations, as well as lodging and sites and attractions. Another cool thing Eule can do is allow you to jot down a few notes and upload them to your blog and/ or email. When travelers have access to wifi they can post pictures, write on their blog, and send digital postcards home. Eule allows one to see more and do more, and spread those wings. There’s a lot of world out there to explore. Go find it. Let Eule be your guide.
33
34
35
We can provide the expertise you need to help your business thrive. Our malls are eager to welcome new and unique concepts to our dynamic mix.
CONCEPT 1: Kiosk solutions for malls that requested a softer feel. They loved the discs that could be easily stored as well as their bright and cheery presence on the cart. “Try this on for size” becomes a secondary slogan to the “You Fit Here.” These same discs are also transferrable to many parts of the mall--floor and wall decals as well as coasters in the food courts.
36
614.621.9000 www.glimcher.com
You Fit Here, Retail Campaign Summer Internship ‘12 I spent my summer internship with Glimcher Realty Trust becoming more acquainted with malls than ever before... and that’s saying a lot coming from the shopaholic that I am. But more specifically, I researched wayfinding and signage and how we could better the shopper’s experience by just making a few adjustments. Specialty Leasing refers to the kiosks and tenants that temporarily rent store space from the malls. If left vacant, these spaces become a huge eyesore and it’s something malls across the country attempt to remedy. Thus, I came up with several different strategies in which to market the vacant space to possible tenants. I had to pitch my ideas and designs to 25 malls across the country. The chosen concept was called “You Fit Here” suggesting that the tenant is the missing piece and that they fit in the culture of our malls.
CONCEPT 2: The more angular solution, it has an inter-
esting geometry that demands attention. The marigold piece spins, adding a more interactive element for passing shoppers. Corresponding mailers (as seen on the next page) were also designed, with the missing piece being a dicut, revealing a photograph of the mall location underneath.
Knowing the culture of each mall was an important aspect for tackling this challenge. Some malls are more high end or newer in aesthetic than others. Because of this, I designed a softer concept in addition to the sharp, more angular concept for newer malls. The campaign required afforable yet eyecatching kiosk and barricade wall designs, as well as print ads, mailers, and any other promotional pieces I was given creative freedom to include.
37
you fit here.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam
38
PROCESS: Examples of different print ad approaches I took throughout the course of the project, the final one shown below (branded slightly different to align closer to Glimcher blue)
CARTS
|
KIOSKS
|INLI N ES
Glimcher can provide the expertise you need to help your business thrive. Our malls are eager to welcome new and unique concepts to our dynamic mix.
GLIMCHER
614.621.9000 | www.glimcher.com
grow here
39
40
Olay Fresh Effects Highwire Brand Studio A collaborative effort of both marketing and design students, competing in teams to best implement a strategy for a new line of Olay products, Fresh Effects. Part of the challenge was working around the existing brand applications. We were given all the packaging and branding already, so instead directed our attention toward livening its presence on the shelf and coming up with a social media campaign. The focus of the campaign became “Fresh Start� as we attempted to reach out to young transitionals in the midst of new and exciting life changes.
41
FREEBIES
42
43
44
Olay Fresh Effects Continued. Highwire Brand Studio Finally we were charged with devising a way to generate “buzz” and market the product on a wider scale. Naming this pillar the “Fresh Start Project” our strategy seeks high-traffic areas (ie Malls or airports, etc) to install a photobooth. The interactive photobooth will get participants excited about the new launch of the product. Finally, pictures collected from the booths will be compiled into a photo-mosaic and then painted in the form of a mural on the side of a building that needs...well, a Fresh Start.
45
46
47
48
Information Graphic Event Poster John Thackara’s “Designing in a Complex World” These works were inspired by John Thackara’s insight on the sustainable world in which we live today. We were asked to create a series of posters that communicate a statistic while still relating in a system as a whole. My particular series poses the question “Where are we going?” and exposes viewers to the harmful ties between increased aircraft departures in the US and smog/wastewater. Also shown is a sample mailer in the form of a postcard that might be sent out to advertise the hypothetical event.
49
50
Just for Fun Calendars Pattern Study Over Winter Break, I escaped the appeals of becoming a couch potato and instead put my time into creating a calendar. Unlike most calendars, the week starts on a Monday...leaving the weekends at the end of the week. They are highlighted in one of three cheery colors...because after all, “everybody is working for the weekend.” Since making this calendar, pattern-making has become a hobby of mine. Which pattern is your favorite? My second calendar study (facing page) was a gift for my mom. With six kids she needs a large enough calendar on the wall so she can keep up with everybody’s schedules. As months pass, simply tear the page off to reveal the next cheery month, complete with an inspirational quote, “This Month I Will...” list, as well as personalized birthdays and holidays noted. Moms make cookies and bad days better. It was the least I could do.
51
52
53
DESIGN FOR SOCIAL CHANGE
molly stiebler | FINAL PRESENTATION
54
SNAP! Branded Kit Design for Social Good, Thesis While trying to identify a problem within the community I realized there were not sufficient programs available for adults with special needs--especially ones that allow them to explore their creativity and independence. Thus, SNAP was born--a branded kit of easy-to-do art projects for adults with special needs. Inside the kit includes a sketch book, calendar, and fun extras such as buttons, stickers, an apron, and other useful tools such as stickers that help identify the artists’ emotions. The kit also includes one branded craft which corresponds to the month in which the kit was purchased. Then, each month via subscription, a new craft is mailed right to the artists’ doorstep. With the completion of each project, the artist is instructed to snap a photo and adhere it to the calendar provided in the kit. After twelve months of completing crafts and charting emotions, the calendar then functions as a portfolio and a great way for loved ones to see their growth and progression. It’s quite simple--in fact, it’s a snap!
55
56
57
58
SNAP! Branded Kit Design for Social Good, Thesis In creating an exhibit, I wanted to further the idea that everybody is their own unique masterpiece; thus, I created a photo booth and encouraged viewers to “snap” their picture in the gallery frame. I instructed them to use the hashtag “snaps for molly” which was a great way for me to track who was paying the exhibit a visit throughout the course of the week. It was a hit, and I was happy to have been awarded best thesis and exhibit in my graduating senior class. I hope to some day get funding for this idea and see it come to fruition.
59
60
RECENT WORK
61
62
INTERBRAND
Package Design Glidden Paint & Cesar Dog Food Focused on hierarchy and restructuring the architecture of both brands’ existing package solutions. Glidden’s challenge was the amount of information that had to be conveyed amongst all the competition paints on shelf. With Cesar, patterns were a main source of flavor differentiation. Next Spread: Wrigley Dolci premium gum. A typographic-based package design solution. The client chose to go with a more Italian themed package suite, and I was in charge of implementing poster advertisements.
63
64
65
66
67
68
PAYCOR
Miscellaneous! In my time at Paycor I’ve worked on a multitude of print and web projects. Most notably, the interior wall graphics and signage for the new headquarters building and the theme for their one big kick-off event they throw every year.
69
70
71
72
73
74
75
76
77
78
MOLLY ELIZABETH STIEBLER 614.506.2529 mollystiebler.com
79
80