ING - CASUAL & URBAN BRAND BOOK

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Brand Book Casual & Warm ∙ Urban


Casual & Warm


BS B BSB is a contemporary fashion brand that holds a leading position in the field of women’s fashion. The collection, known for high quality, modern style and eclectic details, includes clothing, shoes, handbags and accessories. BSB has an extensive network that comprises of more than 120 exclusive BSB stores worldwide and nowadays holds a dominant position in markets, such as Greece, Romania, Cyprus, Spain, France, Germany, Italy, Bulgaria and Turkey.


F a s h i o n S .A Since 1972, Fashion, SA has specialised and is exclusively dedicated to dressing women. It is headquartered in Salamanca (Spain) from where it manages all its production, ensuring careful quality control and continuity of style.

Each season it presents new collections that covers all aspects of women's outerwear: jackets, coats, overcoats, capes, technical garments and others for rain, aimed at the contemporary, modern woman, who likes to dress with personality but, at the same time, in functional and comfortable designs.

We present a unique autumn-winter collection, with over one hundred models, in a wide variety of fabrics, colours and sizes that range from 38 to 62


G er r y U r ba n – G er r y Sp o r t Founded in 1968. The GERRY URBAN – GERRY SPORT divisions specialise in outerwear, mainly manufactured in suede, napa and double face. We manufacture for our own brand and for national and international chains.


Li o n o f Po r c h e s THE ORIGINAL BRITISH STYLE LION OF PORCHES is a brand for men, women and children, inspired by British style and culture. A brand with European heritage and an exclusive identity that has increased its presence and currently is physically present in England, Ireland, Spain, Portugal, Switzerland, Malta, Saudi Arabia, Iran, Russia, South Africa, Angola, Mozambique, Dominican Republic and present through its online store in around 100 countries. Characterised by an elegant and modern style, the brand is distinguished by the explosion of colours, exquisite patterns,

emblems with school-style embroidery and each piece is excellently finished excellence and is rich in details. Each season, the brand presents garments with different cuts, new textures and surprising patterns. Creativity is one of the brand’s attributes, which accompanies new trends. The raw materials are carefully selected, which contributes to superior quality level. LION OF PORCHES proposes sophisticated casual coordinates in a preppy style with a twist, contributing to an exquisite, differential and contemporary look.


Lo c o Lu x o The LOCO LUXO (TĂŞxtil) collection is made up of models that use trending

materials and colours and the materials range from Cloth/Melton, Technical Fabrics, Twill fabrics to synthetic furs of the highest quality.


Ma m a t a y o e Mamatayoe is celebrating its 25th anniversary, keeping its essence as a cheerful brand that reflects the different cultures and its surroundings in a balanced mix of nature, history, homeliness and landscapes from around the world. It is colourful and original. All prints, embroidery and motifs are created from the beginning by the design team, achieving a unique originality and exclusivity that make Mamatayoe an original and different brand. FASHION WITH VALUES Mamatayoe is aware of what is happening in the world and that is why it wants to contribute to making conditions better for those of us who are here now, and for those who will come.


Mi g l e + Me Migle + me is a clothing brand that designs clothes with love and also a little spice. We love fashion and our goal is to create different clothes, using good fabrics at an excellent price We always have new dresses available and we make fast deliveries. Migle + focuses on original and fun prints. Our team keeps on working to make "sweet and spicy� fashion


O d d Mo l l y Odd Molly is a Swedish fashion firm, founded in March 2002, which designs, manufactures and sells women’s fashion that is characterized by its beauty, personality and sensual design combined with the high quality of the fabrics used. Odd Molly designs are sold in over 1550 boutiques and department stores in 36 countries. In its short history, Odd Molly has won numerous awards such as "The Export Company of the Year", "Retail Brand of the Year", "Business Shooting Star

of the Year", "Prêt-à-porter of the Year" among others. Odd Molly is listed on the "First North” Swedish Stock Exchange.

We present the Odd Molly 2018 autumn/winter collection of on stand 12B16 of the coming MoMad Metropolis Madrid edition between February 2 and 4, 2018.


P e p a Lo v e s Pepaloves is a brand that offers a colourful, cheerful, naive, very relaxed and fun style, while keeping it sweet and romantic and with a certain underground feel. We look to the past for inspiration and we like prints, bows, simple patterns, colour and escaping monotony. Our designs can be purchased in our online store or in independent multi-brand stores around the world. Pepaloves is committed to a responsible production model that combines the obtaining of quality garments with a firm commitment to animals and decent working conditions in the manufacture of our clothes. In Pepaloves none of our products are of animal origin. That is why we use alternative fabrics, such as polyester, rayon, spandex, acrylic, cotton and polyurethane. Good quality fabrics that respect the environment and the beings that live in it. "


Pr i n c e s s N o m a d e PRINCESSE NOMADE is a world of prints and lively colours with a touch of happiness. PRINCESSE NOMADE’s collections, prints and designs of are created by our small team. We propose a very feminine style of diverse inspirations, a reflection of our stories and our moods, a mixture of our desires and happiness.

Floral prints, in a retro style, with geometrical shapes or poetic features evoke a contemporary and modern world always accompanied by a hint of fantasy. Princess and nomad at the same time, PRINCESSE NOMADE is free from tendencies and wants to dress a sparkling and feminine woman who desires to enjoy life to the full.


S m a s h e d Le m o n Smashed Lemon is a Dutch brand, founded in Amsterdam in 2007. In 2013 it arrived in Spain with its colourful collections and striking prints. The brand motto is that its garments are designed to shine and the best way for them to shine is to be worn with a smile. Smashed Lemon is strongly committed to a selection of women's dresses with a vintage touch in a wide range of prints inspired by nature and geometric shapes. Ethnic prints are added to these prints that take us to exotic places and create a vivacious collection. The printed garments are complemented with plain pieces to create a complete look for different occasions, ranging from a casual coffee with friends to a very special celebration.


Su r k a n a Surkana is a fashion brand that goes beyond fashion. We conceive our collections as an expression of positivism, colour and freedom. We combine the creativity of our sources of inspiration with fashion parameters that fit the personality of each collection. Surkana was born in 2001 as a result of a trip, cross-breeding and global inspiration. Our experiences guide our steps and we believe that the important thing about a trip is the road we walk, and not our destination. We believe that differences are not obstacles to be overcome, but something special to share. Ethnicity, multiculturalism, light, spirituality, travel, people, experiences, colour ... all this is part of Surkana. We dress women of jovial and fun spirit who enjoy the brand vitality, its authenticity and personality, a reflection of what we are. A woman who loves freedom. Freedom that is experienced in all stages of life and that finds in Surkana a way to communicate with the outside world.


T h e Je l l y D o l l S h o w r o o m We have been in the world of fashion since 2006. We worked on the beginnings of a successful Spanish women's fashion brand, building the firm. A year ago we started our new project to represent international brands. Our showroom is in Madrid. The companies we work with are focused on a very feminine, romantic public, but at the same time we offer a daring touch at very competitive prices.

Our philosophy is based on a long and close relationship with our employees, customers and suppliers. We work on the whole distribution chain of the brand: sales, commercial department, marketing and logistics. We also develop the image of firms we represent, opening flat ship stores and corners in department stores. Our multibrand store base ranges from boutiques to specialised stores and urban fashion trend stores. Our strategy enables us to position the brand in the market, helping it to reach its objectives in the country Our presence in Momad

This year we want to give our new brands a push for next season Stay Sunny Chicago, Pleasant and Tranquillo


Urban


A v e rs e AVERSE is a new Portuguese streetwear fashion brand, made in Portugal and was born in 2017. A sporty statement for different lifestyles and trends, inspired by fashion and art and music. In a unique trendy casual style, our collections are highly comfortable offering a large variety of models, from

joggers to oversized hoodies. Fitting in the streetwear and urban segment, AVERSE proposes exciting mix & match models, carrying a whole visual in total looks and always aligned with the latest trends. Designed to Men and Women in their 20’s and 30´s, fashion forward and trend seekers. AVERSE offers the opportunity to each one to be unique, by creating their own personal style and nobody else’s. AVERSE is “Made in Portugal”, our raw-materials are sourced in the best European suppliers and the collections are entirely manufactured in Portugal’s finest producers. What makes AVERSE unique, urging to make a statement and provide exclusive pieces with a meaning: apparels that last longer and shout out for gender standardization.


Br o k e r s Brokers Jeans company was established at Thessaloniki in 1984. It continuously expands its operations but mainly focuses in the designing, production and sales on men's clothing. Today, with the private owned premises of 6.500s.m., the company maintains a durable presence in the Greek clothing fashion, specializing in the youthful, qualitative and timeless clothing. Modern and stylish clothing of good quality and competitive prices for all times and for the raising rhythms of a demanding city. This is the philosophy that characterizes the company since 1984. Brokers Jeans belongs to the most distinctive companies among the Greek clothing industry. Its huge experience in the fashion area in combination with a high amount of sales on both wholesale and retail basis throughout Greece, Cyprus and several other countries abroad give the company a distinctive competitive advantage!


C o ro ne l T ap i o c c a Heritage and adventurous spirit are the bases on which the new textile stage of Coronel Tapiocca is built. Since 2016 the brand has transferred these concepts to the lifestyle of modern men and women who care for and enjoy their natural environment. Coronel Tapiocca, which seeks to transport us to other frontiers through its collections, promotes a casual and informal way of dressing that gives us renewed energy to face new challenges and seek new experiences. Our goal is to offer the customer what is necessary to enjoy a life of adventure in their daily lives.


Fr a n s a FRANSA was founded in 1968. FRANSA’s collections have an elegant yet casual look, with a clear feminine touch. The FRANSA woman follows fashion trends and likes to be up to date, fully satisfying the wishes of contemporary women


Mz 7 2 P a r i s Our French company, established in 1972, manufactures of fast fashion and we specialise in dressing the urban man.


Oak w ood OAKWOOD, the leading leather brand in Europe has been creating for more than 30 years the perfect wardrobe for a contemporary man and woman. The brand keeps on renewing itself with elegant and relaxed shapes mixing a modern touch in  must have� garments as well in leather as in textile. Make the choice of quality, creativity and lightness with OAKWOOD collection! Either soft or bright, OAKWOOD seduces with its incredible pallet of colors and selections of material.


R i t c h i e Je a n s OAKWOOD, the leading leather brand in Europe has been creating for more than 30 years the perfect wardrobe for a contemporary man and woman. The brand keeps on renewing itself with elegant and relaxed shapes mixing a modern touch in  must have� garments as well in leather as in textile Make the choice of quality, creativity and lightness with OAKWOOD collection! Either soft or bright, OAKWOOD seduces with its incredible pallet of colors and selections of material.


T if f osi Tiffosi is a jeanswear fashion brand that combines great product design and quality at an affordable price. We make irresistible jeans and clothes for young, urban and fashionable people, who follow the latest trends.

Designed for young and adventurous people, between 18 to 24 years old, our collections are young, fresh and in-line with the latest fashion and street style trends.


www.momad.metropolis.ifema.es metropolis@ifema.es


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