AN INDUSTRY WORTH BILLIONS OF DOLLARS A SPORT WHERE MODERN-DAY GLADIATORS DO BATTLE IN PHYSICAL ARENAS, CHEERED ON BY TENS OF THOUSANDS OF ADORING FANS; AN ENTERTAINMENT MEDIUM BEING RESHAPED AND REIMAGINED THROUGH LIVE STREAMING. Gaming has transcended entertainment alone, to become part of the cultural fabric of human experience in 2017 and beyond. And new research from Momentum Worldwide, in partnership with Twitch, has uncovered a world of insights into the human relationship with gaming and the opportunities that these present. WE KNOW Gamers, our latest research, goes beyond the pixels and takes the pulse of a global community of consumers actively welcoming sponsorship and brand experiences:
FROM CARTRIDGE TO CONTENT
PLAYTIME GETS PROFESSIONAL
GAMING AS A FORCE FOR GOOD
The seismic shift from gaming as something to participate in, to something that is viewed and consumed as digital content.
The transition from small screen to big screen, as big audiences, big budgets and big events shape a new way to experience intimacy at scale, in the physical world.
Why gamers believe that gaming makes their lives better, relieves stress, and empowers confidence to explore the world in new ways.
FROM SPLIT SCREENS TO SPLIT PERSONALITIES
PROFITING FROM PIXELS
How gaming allows consumers to play with identity and escapism, playing with roles, identity and how they define themselves.
The seismic shift from gaming as something to participate in, to something that is viewed and consumed as digital content.
S N O I T A C I L P M BFOIR GTHEIFUTURE OF YOUR BUSINESS
eSports consumers are a source of untapped potential for building highly engaged relationships and marketing products
Virtual goods, branded content and in-game items represent a huge opportunity to generate incremental revenue streams
An innovative new vehicle to deliver immersive and meaningful brand experiences with a legion of passionate and engaged consumers
WE WOULD LOVE THE OPPORTUNITY TO TAKE. YOU THROUGH THIS INSIGHT IN MORE DETAIL. WANT TO KNOW MORE? EMAIL: INFO@MOMENTUMWW.COM
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