ARE YOU READY TO MAKE YOUR CLUB MORE REMARKABLE TO MORE PEOPLE & MORE PROFITABLE FOR YOU?
OUR READY TO USE, GUARANTEED TO WORK, BRANDED ONLINE CAMPAIGNS & SYSTEMS…
Book a FREE Online Demo!
bit.ly/fcs-demo
1. ATTRACTION
4. RETENTION
2. CONVERSION
5. RECOVERY
3. ORIENTATION
6. EXPANSION
“A primary objective was to encourage all members to have early meaningful engagement with our passionate fitness team, whilst educating and sign posting all of the tools that we offer to help them achieve their goals.
Just three months into the trial and we are already starting to see impressive results.
All of the trial sites have recorded reduced attrition rates, increased member engagement and new members referrals when compared to the rest of the estate. We have now decided to deliver full adoption across the business.”
Google pay per-click Re-Marketing
Member & Guest Open Day Public Open Weekend
Business emails its customers to make them aware of a partnership with your Club.
Customers of business get directed to a cobranded landing page to sign up for a Trial Offer with your Club.
The promotional tool everyone is talking about!
Our blue riband "long tail" system of 14 different promotions moulded into one co-ordinated system.
Even in lockdown and with closed clubs, our clients are generating 100's of leads via the system. Check it out for yourself.
Outreach Events to Fayres, Shopping Centres, Promotions, Corporates
Club Landing Page to its members, making them aware of the fundraiser and how to take part.
A Charity Branded Landing Page, explaining the fundraiser and the exclusive special offer available.
Gathering leads who don’t convert straight away is actually another exciting opportunity for you.
With our Prospect Nurturing System, cold leads that have been sitting in your database for 30+ days will go through a sophisticated and scientific email chain, directed them to various services, resources and special offers to help nurture their relationship with you, to ultimately turn into a full paying customer.
COLD LEADS
+30 Days
Cold Lead Nurturing System Process
EXPORT DATABASE
IMPORT DATABASE TO EMAIL AUDIENCE
ACTIVATES
EMAIL SEQUENCE
FIND CUSTOMER IN EMAIL AUDIENCE
REMOVE CONTACT FROM EMAIL AUDIENCE
IF PROSPECT CONVERTS/JOINS
EMAILS 1-15
ENDS EMAILS
Prospect Website
Our specially designed websites and communication streams are built to deliver stand out services for new to exercise members who need enhanced inductions as well as generating referrals, farming testimonials and increasing your retailing potential for all new customers regardless of experience.
“The S.M.A.R.T New Member System has been a really positive experience for our members and a real operational success.
Louise Day Fitness & Wellbeing Director Champneys Health Clubs
New members gain access to our new member onboarding website, a new member newsletter and trail of emails, set over the first few weeks of their life with us.
The systematic approach makes communication easy. Members don't feel overwhelmed and with unique offers, it leads to the retention of members feeling valued and communicated to.
The introduction of the S.M.A.R.T New Member System has been valuable and would therefore highly recommend it.”
Nothing stops new members quicker in their tracks and heading for the exit door than NOT knowing how to work your equipment.
It’s one of the top 3 major reasons why people leave clubs! Build new member confidence with this equipment familiarisation site. QR code linked to equipment videos for use in both the gym and online are supported by Chatbots and lead funnel refresher sessions.
Kit Coach Website
QR Code Stickers linking to videos
If you get your customers to buy more things more often from you, the good news is that you can get by with less members! If you can keep your members longer then that’s a winning formula too!
Successful fitness clubs focus on fully realising the revenue potential of every customer that they have. Maximise your member value with a purpose-built fitness services shop website with data capture features and links to an online app with booking and payment facilities for Clubs and P.Ts.
With an evolving broad range of product and services you won’t go far wrong in your retailing or engagement.
Existing Member Database
Member Fitness
Services Website
90- Day Email & SMS
Communication
1. Try It Fortnight
2. PT Fortnight/Corporate Fortnight
Quarterly Member
Digital Magazine
• P.T services
• “Learn To”… Clinics
• Fitness Programmes
• Group Training
Lead Depot
Special Member Events
(Open Days, Holidays, Walks etc.)
Booking App
Personal Trainers In House Team
3. Know Your Numbers Fortnight
4. Tribe Fortnight/Wear the Shirt Fortnight
5. Member Crusade Fortnight
Social Media Channels (Facebook, Instagram) Club TV Club Radio
6. This Girl Can Fortnight/ Charity Fortnight
Communication
Channels (Live Chat, Voice Message)
Website Analytics
Members can view a range of products and services, through a special web link embedded on your main website.
Member data is collected and stored in a Lead Depot database, showing the service/programme they have registered for.
"We have gone over 2000 live members for the first time in our 10-year trading history and each month more and more members are engaging with the scheme. The best thing about it is that once I have signed off the quarterly programme, the hard works all taken care of by the team. All the member leads flood into us in a very clever portal making it easy for my team to manage member expectation and convert the interest to revenue.
Gary Sheppard General Manager, Parkwood Health & Fitness
Members love the varied digital assets that we use to market the scheme and fitness team members are over the moon that any ideas they have are brought to life by Fitness Club Success who design and build everything, so they are feeling an increased sense of “buy in” to the whole member engagement process.
Xperio has worked even better than I imagined it would. Everyone from members to our fitness staff just love it. It’s a total no brainer for any club manager thinking of taking it on!”
Making the most from your team of Personal Trainers is more important now than ever before. With our ground-breaking strategies, you’ll be increasing revenue, providing a more human link between your club and customers and helping to improve retention.
"Since working with Fitness Club Success, we have re looked at all areas of our business to really become smarter with how we work and help with our not only attraction of new members but retention of current members.
Rob Ward Club Manager, YourGym Lytham
Duncan and the team are methodological, efficient, and always on hand, with new ideas to generate a lot of leads and grow our business.
We highly recommend these guys and the services they offer for the value they added to our business. There's short, medium and long-term plans which we love."
“Wear the Shirt” Challenge
The Conqueror Virtual Challenges
Everything a club could need to launch and support the induction of Myzone in your club. Chatbots, Help desks, retail shops, “how to…” resources and video tutorials to boost member engagement and increase belt retail.
Don't underestimate the challenge in getting your members aware of the benefits of Myzone. It's worth the effort and this website will save you plenty.
“It’s been nothing short of a revelation. We’ve always been a busy gym, but the introduction of Fitness Club Success has seen our member engagement activity go off the scale.
The members absolutely love the variety and range of services and products we are now promoting. It’s making them feel a real sense of belonging with the site. When you walk the gym floor you see loads of members are wearing our Club shirts, booking clinics, PT and all the other programmes we now offer. The staff have really stepped up and they are excited with the results that they’ve seen.
Dave Somers General Manager, Hutton Moor Leisure Centre
P.T uptake has really increased in popularity and the Tribe group training concept has gone off like wildfire. Everyone has got onboard and we are seeing quantifiable benefits in both retention rates and the popularity of the club in terms of new sales.
I suppose what we now offer is so tangibly different to our competitors that customers looking for something more than just a room full of kit are very attracted to us and that’s reaping big dividends.
The relationship with the team is great and they completely understand how we work. Xperio is a winner of a scheme on all levels.”
If you have a database of former members, then you have the opportunity to run one of the easiest & most cost effective marketing campaigns by Special Offers to Ex Members. Having their data means you won’t have to worry about competing for advertising space with rival companies, so you can concentrate of creating compelling reasons for them to return.
Inactive gym users are always going to happen, no matter how good your level of service is. By offering a Reactivation Insurance programme, you can trigger an agreed amount of benefits for the customer to help them break out from their absence and engage with your business again.
Business movers and shakers are doing it at your health club!
Outside your front doors there are a lot more Companies trying to realise the opportunity too!
Here's how to take advantage of connecting them.
You’ve probably never thought about what your members do for a living before?!
Attract a brand-new revenue stream from local companies advertised in your newsletters, online club directory, joint venture promotions and in club advertising medium.
Special Web Portal embedded on your various online platforms.
There will always be a demand for fitness classes so why not have your own ‘On Demand’ website where you can run specialised classes, both recorded and live, that you can offer on a subscription basis (or free to current members to add more value to their membership).
A One-Stop Shop for everything in your local community to get active, healthy and more social.
“It's working very well for us. Because of the range and frequency of the different programmes and services we run people are talking about us a lot more now. As a result, we have witnessed a distinct increase in the number of leads that we have been generating. We have worked hard to fine tune the programme and be more creative with it but I can honestly say that it’s is making a difference to the Club.
Nabil Jaber Owner, Gym & Tonic
Members love it. We are getting better financial results and the staff have a really defined blueprint to follow which helps with training and succession planning and we are doing things which give us a real advantage against our competition and will allow us to raise our prices in the future.
Fitness Club Success certainly know what they are doing when it comes to doing the things that increase member engagement and driving leads. They are very easy to work with and I can’t speak more highly of the benefits of this programme to an operator running a club on a very tight budget.”
Our Fit Digital Programme is expanded to offer a FULL TURNKEY SOLUTION for fitness clubs who want to standout, be remarkable, and appeal to a much broader demographic than most Clubs around them.
Our 100% 60-day MONEY BACK GUARANTEE applies to all solutions so you can trial your favourite solution with confidence. Also, If you fail to double the return on your fees to us within 12 months.... we will REPAY you the difference.
Book a FREE Online Demo on the link below and we’ll show you how you can get involved.
Book a FREE Online Demo!
bit.ly/fcs-demo