PORTFOLIO
Bucket List Vacations.....................................2 Alumni Postcard................................................4 Digital Self Portrait.............................................5
Professional Work..........6 Saving Victoria’s Breasts...............................6 Berger Dental Group, P.A.............................7 Logo Designs......................................................8 Business Cards.................................................9
Resume.............................10
CONTENT
Academic Work..............2
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BUCKET LIST VACATIONS Project Objective: To build and form an entire company from scratch and design everything it needs to get started. The process demonstrated to be a larger feat than originally imagined. The project proved valuable to learn all the necessary steps and materials needed in order to launch a new business off the ground.
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Bucket List Vacations Bucket List Vacations
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ALUMNI POSTCARD Project Objective: To create an appealing, yet effective postcard to send to Clemson Alumni as a marketing strategy in order to entice them to purchase a graduation brick. The idea was to play up to their strongest memories of their time at Clemson through a creative collage and yearn to be a part of the legacy forged at Clemson University.
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DIGITAL SELF PORTRAIT Project Objective: To create a single snapshot to encapsulate one’s self by combining a High Dynamic Range (HDR) photograph with other photographs, vector designs and text. The ability to manipulate images to create a feeling, a thought, is an essential skill in this industry. This exercise is only a small sample of my abilities to enhance an image to convey a message.
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SAVING VICTORIA’S BREASTS Project Objective: Various designs and products were developed as a marketing strategy and advertising campaign to promote the book. This project became a personal endeavor to get the book into the public eye in order to share Victoria’s story with the world.
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Project Objective: To rebrand the entirety of the company from the logo and business cards all the way to the redesign of the letterheads.
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LOGO DESIGNS Project Objective: To design logos for a variety of different clientele, including myself. A logo is a delicate thing to design for a client because it becomes the face of their livelihood. These experiences have taught me a great deal about working with different kinds of clients. It is essential to capture their company’s vision in the logo while also appealing to their personal design style.
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BUSINESS CARDS Project Objective: To craft simple, concise business cards for various clients. My personal view on business card design is to create an everlasting impression using simplistic design that clearly conveys the company’s business practice. It will provide the necessary contact information while not cluttering the importance of the significant information or graphics. The idea is to develop something that leaves an impression so the client remembers you when a job presents itself.
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RESUME Education › Clemson University » Bachelor of Science in Graphic Communications » Minor in Business Administration » GPA: 3.38/4.00
Related Work Experience › Spectra True Colour › Intern › January–May 2013 » Responsible for a range of projects, but the two main ones were Continental Tire and Saving Victoria’s Breasts. » Continental Tire » Helped manage the Points-Based Incentive Program which included: design projects, kitting fulfillment, and a customer-based call center with thousands of participants. » Saving Victoria’s Breasts » Collaborated with the author and contributors on all design aspects that included: the back cover design, the book layout, multiple advertising products, the website, and all social media sites.
Skills › Adobe Acrobat Pro › Adobe Bridge › Adobe Illustrator › Adobe InDesign › Adobe Photoshop
› Berger Dental Group › Intern › May–August 2014 » Responsible for strengthening the company’s brand through updates and designs that included: new business card designs, redesigning all printed documents, and digitized all paper forms.
› Etsy Shop › Owner › July 2014–March 2015 » Responsible for everything, which included, but not limited to: designs, manufacturing, inventory, material purchasing, quality management, shipping and handling, and customer service.
Other Work Experience › Berger Dental Group › Office Assistant › May–August 2010/11/13 › YMCA › After-School Counselor › January–April 2010
Honors & Certificates › › › › › ›
Dean’s List 2012 Academic LIFE Scholarship Recipient CPR/AED/First Aid Certificate Cooperative Education Certificate Tau Sigma National Honor Society Sigma Alpha Lambda National Leadership & Honors Organization
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› HTML/CSS/WordPress › Microsoft Excel › Microsoft Word › Microsoft PowerPoint › Photography › VDP/XMPie/EasyPurl
(803)530-3459 memeddaugh@gmail.com
PORTFOLIO
1504 Mullis Road Blythewood, SC 29016