Moms In Business Magazine - December 2012 by The National Association For Moms In Business

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Mom of 8 Dominates in Social Media

Moms In Action

Kimberly Reynolds

Naomi Levine Becky Northaven

Social Media Guide for Moms

Ask the Social Media Experts

Social Media Issue Moms In Business Magazine â&#x20AC;˘ December, 2012 â&#x20AC;˘ PAGE 1

PAGE 2 • December, 2012 • Moms In Business Magazine

Moms In Business Magazine • December, 2012 • PAGE 3

LETTER

w a h S e l Richel

From The President

The Social Media Issue!

OW – It is December already!

I am still celebrating Thanksgiving, and in case I forget to tell you – We are so thankful for you. We represent over 15 Million of you, and every morning I wake up, I say thank you for you Moms who are working hard trying to build a business or to the executive moms who are keeping it all together! We understand and we applaud you.

In the last issue of 2012, I wanted to congratulate you for an amazing year, plus present to you our Social Media Guide for Moms 2012. I found some of the best moms in business across the United States ready to share with you their tips, real-life examples and checklists to help you navigate which one is for you! Be sure to check out the new section – Ask the Mom Experts!

Tell us what you think of the new section and if you have a challenge you would like us to address – please send me an email at richelle@mibn.org Make this month the best month of the year!

Richelle

PAGE 4 • December, 2012 • Moms In Business Magazine

INSIDE

DECEMBER

2012

4 LETTER

Letter From The President, Richelle Shaw The Social Media Issue!

NOW 6 8 9 11 12 13 14

Moms Minutes

Important Tips and Briefs

News Updates Why 5% Succeed Your Holiday Gift: The Four Results

STANDOUT - Social Media Guide 3 MUST DO Strategies for Making Money on Facebook The potential of making money on Facebook is pretty seductive for us moms in business.

How to Network Professionally on LinkedIn

While Facebook has more women users, LinkedIn is dominated by men with professional women starting to realize its importance. Nati

ona

Use Pinterest to Complement Your Business Marketing Plan I realized that Pinterest is also a means to drive traffic back to my business by visually promoting products, services, and events.

How To Trend on Twitter - 3 Quick Tips

Mom l As

soc

iatio

n Fo

s In r

Bus

SOC ME IAL D GU IA IDE

ines

gaz

ine

Do you know that Twitter is the second most popular social network in the world ...

FEATURE 16

20 22 24 26

Mom of 8 Dominates Social Media

Interview: Kimberly Reynolds, QwikR.me, SocialNotz.com and Grounds4Hope.CO -- busy social media mogul mom

MOMS IN ACTION Interview: Becky Northaven, Dragonrail. Dragonrail is the longestrunning and family friendly gaming store ... Interview: Naomi Levine, Tipsy Cakes Chicago. Tipsycake is a custom cake and pastry shop ...

On The Cover

STANDOUT How Not to be Overwhelmed with Twitter To-Dos

Maintaining an active social media profile is not an easy thing to do, especially since it’s not all we have to do as busy entrepreneurs.

ASK THE EXPERTS I currently have a small catering business and the jobs are coming in however, I need more clients. What are your suggestions of how I can use social media?

Kimberly Reynolds Moms In Business Magazine • December, 2012 • PAGE 5

NOW

Moms Minutes

56% of MOMS

Over 3 BILLION hours of video are watched on Youtube every month

are friends with their KIDS on Facebook

Buyers love to use social media to share the things they buy. 55% share online purchases on Facebook, along with 22% on Twitter, 14% on Pinterest, 5% on Instagram, and 3% on LinkedIn. PAGE 6 â&#x20AC;˘ December, 2012 â&#x20AC;˘ Moms In Business Magazine

Moms Minutes

Did you know . . . Instagram has had more than 50 MILLION users over the past 2 years SOCIAL MEDIA MOBILE APPS Tweetdeck

allows

you

to manage your Twitter,

Facebook, Foursquare and

Myspace accounts from photo © Mateusz Stachowski

Use Social Media to Spy on Your Competition 80% of businesses use social media sites to monitor and determine information about their competitors.

your computer or mobile device.

Mashable

the

first

source for web tips and social media news.

The

mobile app enables you

to navigate, read, share,

comment on, and save its

The top social media platforms used to track competitors stories. are LinkedIn (69.4%), Twitter (62.5%), Facebook (47.2%), and Google+ (35.2%).

Flickr mobile facilitates photo sharing on the go

In addition to tracking competition, businesses are directly from your mobile spying on social media to look for the next hot trend devices. (Social Sprout). Moms In Business Magazine • December, 2012 • PAGE 7

NOW

News

BREAKING NEWS! NAFMIB President Quoted in Bank of America Article Business Continuity Planning: Why small businesses should prepare for the worst case scenario

http://smallbusinessonlinecommunity.bankofamerica.com/community/running-your-business/ generalbusiness/blog/2012/11/19/business-continuity-planning-why-small-businesses-shouldprepare-for-the-worst-case-scenario

Two Cities of 20-City Tour Confirmed! January 17, Las Vegas, NV January 19, Chapel Hill, North Carolina For more information or if you would like to host an event - email us at Richelle@mibn.org

NAFMIB is Now on Pinterest Come visit our Pinterest boards where we share articles, tips and strategies to build your business! http://pinterest.com/momsinbusiness/

PAGE 8 â&#x20AC;˘ December, 2012 â&#x20AC;˘ Moms In Business Magazine

Why 5% Succeed

Your Holiday Gift: The Four Results By Elaine Starling

AS the holidays arrive, I want to show

you how to get it ALL - everything you want for your business - this holiday season. Extensive interviews and research have revealed four types of business results that illustrate growth, capacity and capability. These four Results are the common objectives of every business.

If I asked you what you want right now for your business, you will probably mention Revenue first. You want to make more money, you want more clients, you want butts in seats at your events - what’s top of mind is the bottom line. It makes sense; after all, you have bills to pay!

Result #1 = REVENUE

As you drill down a little further, you probably hope that, once the money is coming in, you’ll have a great Reputation in your industry – you’ll be able to get more clients really easily because everyone will know who you are.

Result #2 = REPUTATION

You anticipate that a strong Reputation will allow you to foster key Relationships with people you’ve always admired. You’ll rub elbows with the “greats” in society and be recognized as a peer. That’s really satisfying!

Result #3 = RELATIONSHIPS What else would be really gratifying for you? When you really think about it, I bet you eventually start to describe the Rewarding Experience that Revenue, Reputation and Relationships will allow you to have. You’ll drive the nice car, live in the beautiful house, go to exciting places with your family, work in this great geographic area that you love, you’ll wear these kinds of clothes … You delve more into the physical senses of sight, sound, smell, taste and touch and describe your experience as “luxurious” or “back-to-nature” or “relaxing” or “deeply fulfilling.” You describe how satisfying it is to use your innate skills and talents - it connects to your reason for being in an almost spiritual sense. You anticipate the meaningful moments that fulfill you and deliver the emotionally rewarding experiences you crave.

Result #4 = REWARDING EXPERIENCES

You may want all four Results in this order, but how do you get them? What do you have to do first in order to inspire people to pay you? Here’s the secret … you actually DO the four results in REVERSE!

It all begins with the Rewarding Experience you create, which qualifies your ideal clients, overcomes objections, and generates the Relationships you want and need in your business. Relationships create your Reputation – and, when your Reputation is solid, the Revenue shows up automatically! It’s so obvious when you think about it. A Rewarding Experience justifies the investment in your product or service and overcomes every objection. Instead of selling, you’re inviting! Your Rewarding Experience is what makes you so attractive, compelling and magnetic to your ideal client.

Take a moment this holiday to list the Rewarding Experiences you’ve had this year. Make a note of the Relationships that contributed to these Rewarding Experiences. Look at what people are sharing about you that establishes your Reputation - you’ll be surprised and gratified. Consider all the ways you discovered to save money, make money and save time this year. Do this exercise for your clients too, listing the Rewarding Experiences you created for them, the Relationships you’ve fostered, the Reputation they have in the marketplace thanks to your efforts, and the ways you create Revenue for them. You’ll discover there’s a lot to celebrate this holiday!

Elaine Starling: President and Chief Marketing Insighter - Starling Media Services, Inc. Author of “Your Success is Social: Contribution is the New Currency,” and “Why 5% Succeed: The 5 Secret Strategies of Business Winners” with Gina Robison-Billups. Elaine is also a sought-after speaker, consultant, columnist, mentor, entrepreneur and Innovation Expert, teaches people how to double their business results with The Revenue FormulaTM. Meet Elaine at www.ElaineStarling.com and connect with her about Why 5% Succeed at www.Why5Succeed.com, Twitter: http://twitter.com/Why5Succeed, Facebook: http://www. facebook.com/why5succeed. Moms In Business Magazine • December, 2012 • PAGE 9

National Association For

Moms In Business

Magazine

SOCIAL MEDIA GUIDE

PAGE 10 • December, 2012 • Moms In Business Magazine

STANDOUT 3 MUST DO Strategies for Making Money on Facebook The potential of making money on Facebook is pretty seductive for us moms in business. And we all understand why: Facebook is a tool that lets us network, market and sell -all while our kids are sleeping or at school, without ever having to leave our homes, put on our make-up or dig out those heels. It also opens our “office doors” to people all over the country and gives us access to far more potential customers than the typical breakfast networking meeting. Plus, it’s fun.

But wait! Why are you shaking your head? You mean, you’re NOT making money hand over fist on facebook? No worries... Most people aren’t, but we can fix that. In this article, we’ll reveal some real world strategies we can put to work in the online world in order to make it work for us. Before we begin, I should confess that I don’t teach social media or facebook marketing. Instead, my business is built on helping people implement relational and operational marketing strategies that don’t cost money and work like a charm. The beauty of these strategies is that they can be put to use online or off. I recommend my clients do both. The first thing you should know is that facebook is a tool, not a marketing or sales plan in and of itself. And we all know that even the most amazing tools can be EITHER destructive OR brilliant, depending on how they’re being used and who’s operating them.

The next thing you should know is that you can make money using facebook. I do it pretty consistently, and so can you. Here are my top three “unconventional” strategies for turning facebook into a marketing and sales tool that you can count on for consistent cash flow. 1) Show up. Yes, I know you’re already there, but REALLY show up and engage. There are a million ways to automate and outsource your presence across social media platforms, so here’s a general rule of thumb: There’s ZERO value in PRETENDING to be active on a social media platform. It should be you. In real time. Engaging with the right people. Posting on your own wall, chatting

with people using the instant chat messaging tool, and responding to items of interest to you. In general, show up and be yourself. But, be your best self. In my humble opinion, if we’re on facebook to make money, we can’t afford to be sending farm animals, collecting coins or getting bejeweled. I block these games from my page, and recommend you do too. We’re here for business. Remember that, and show up accordingly.

2) Have a list of targets you need to be engaging with. I’m almost hesitant to put this in print, but it’s a truth regarding Facebook marketing that I simply can’t afford to leave out, even if no one else is saying it. If you go to Facebook without a targeted list of prospects your time will be too haphazard to produce a healthy return for you.

Your list should include your current clients… you want to engage with them deliberately. Comment on their posts. Ask how their doing. Let them know you’re thinking of them. But you should also log into facebook with a list of your should-be clients. This is the best strategy I have regarding online networking of any kind. The lure of Facebook is often in the number of prospects it gives us access to, but it’s also a bit of a trap. If we don’t go to Facebook with a list of targets, we can quickly become part of the “noise” of social media: talking to everyone and connecting with no one.

So, go with your list of prospects or should-be clients. Connect with them. Chat with them. Be sure you’re making a relational connection and talking with them -- eventually -- about the problem you (or your products) solve.

By B. Michelle Pippin

Definitely post on your own wall, of course. My rule of thumb for your own posts: 80% personal. 20% business. But, then go to your list. Like their posts, share their blogs, chat with them in real time. THIS IS HUGE. 3) Get them OFF of Facebook. Finally, the truth: The best way to make money on Facebook is to get your prospects OFF of Facebook. Seriously, very few things are purchased directly on Facebook, even though it has that capability. So, get your potential clients off of Facebook. You see, here’s the truth: When they’re on facebook, they have their own agenda in mind. They’re either wasting time, vegging out, hunting for clients, reconnecting with an old boyfriend, or whatever. Bottom line: their attention is divided between your agenda and theirs.

This creates an inopportune selling environment, so get them off of Facebook. Schedule a quick phone call, instead. Ask if you can send them a quick report via email or meet them for coffee. Making money is all about building relationships and serving people. Use Facebook as a tool to do this, and you’ll -- too -- start seeing a healthy return from your investment there.

B. Michelle Pippin -- a mother of three -- is known for her “NO EXCUSES…. JUST RESULTS” approach to business success. Small Business and Marketing Strategist, B. Michelle Pippin is relentlessly committed to producing “unreasonable results” for her clients. Her passion for being an entrepreneur and the ability to create a life you will love is palpable and contagious. Visit her at www.bmichellepippin.com.

Moms In Business Magazine • December, 2012 • PAGE 11

STANDOUT How to Network Professionally on LinkedIn LinkedIn has over 185 million members and is growing exponentially. While Facebook has more women users, LinkedIn is dominated by men with professional women starting to realize its importance. I train many professional women and I always stress that they should have a strong presence on LinkedIn. Think of it as your resume on-line. If you were presenting yourself for a job or to a potential customer/client, you would want to look as professional as possible. Given the enormous reach that an on-line presence can have, you should be giving as much thought to your on-line image as to what you would wear to an important meeting. Be sure you have a professional photo on LinkedIn. DO NOT use a picture of your dog or cat or favorite cartoon character. If Facebook is a cocktail party, LinkedIn is a business networking event. LinkedIn is not just about “looking for a job”. It is professional networking. Imagine yourself at a huge networking event with people from all over the world who are there to discuss business. Treat LinkedIn conversations in the same way you would a professional networking event. As women, we are great communicators. We know how to build rapport and engage with people. LinkedIn is the same. It is a great place to build strategic partnerships. As women we have gained so much ground in the professional arena but we still seem to be hesitant about sharing our professional knowledge versus strictly personal exchanges. You do have something to share with others that can benefit them professionally. Speak up! LinkedIn is an excellent forum to get your message heard by other professionals.

• • • • • •

Ask others how you can help them Show an interest in what others Post and put comments or check LIKE Engage with Groups that you have a professional or personal interest in - get to know the members Ask questions - solicit opinions from others Be courteous, professional and friendly Do not give a SALES PITCH - EDUCATE your audience

LinkedIn is the choice for recruiters, Fortune 500 executives and Fortune 100 companies. Groups are a major attribute of LinkedIn and Google will often bring up a LinkedIn profile in a Google search.

Let’s get your Profile to 100%. It will be 40 times more effective if it is. Here are some easy tips to getting your LinkedIn profile to 100% and making it the most effective vehicle for you. Remember, your LinkedIn profile is your resume on line. Don’t forget to set up a Company page as well if applicable. Here are some additional tips for completing your LinkedIn profile: • • • •

• • •

Put in past employers When you list current employers, you will note that LinkedIn decides the order by the years you put in so watch that Be sure that your “heading” is what you want it to say – it should be your most current position – Use Keywords to describe what you do in your heading When completing your Summary, check Google Keyword Tool to see what people are searching under – you want something with a lot of searches and if you can find that with Medium or Low competition – even better – add your keywords to your Summary as often as it makes sense – be creative Fill out your Specialties – add something fun, not just professional, i.e. a sport you play or some other leisure activity Fill in ALL Groups, Associations, Fraternal Organizations, Chambers of Commerce, etc. that you are affiliated with Give others Recommendations – look through your contacts and write a Recommendation for as many people as

PAGE 12 • December, 2012 • Moms In Business Magazine

•

• •

•

By Debbie Harris

is appropriate. When they receive your Recommendation, they will be invited to Recommend you in return Do not ask for Recommendations from people that would not have the ability to discuss your work or professionalism and NEVER ask for a Recommendation from a stranger – it’s very bad form Connect, Connect, Connect – you want to expand your professional network Find 2-3 Groups that interest you – think about who your Strategic Partners are, i.e. an Attorney talking to CPAs in a Group. Some Groups are Closed and you will not always be able to join but many are Open Think about “fun” Groups, do you play Golf, Tennis, enjoy Cooking, Reading, College Alumni, Member of an Organization, ride a Harley, a Rotarian? This part should be easy for us women. Set up your Company page and fill out as much information as possible – link your Services/Products to the appropriate pages on your website.

Please remember to check your spelling and your grammar. This is your place to show off your professional life.

Debbie Harris is the President of Performance Intermedia, LLC. She has had a highly diversified career in marketing, training and selling since 1993. In addition to her business experience she is now pursuing her Masters in 21st Century Communications to further her dedication to the new mediums of communication and the legal aspects surrounding them. She specializes in teaching business owners and their staff how to effectively utilize Facebook and LinkedIn to enhance their branding, marketing, sales and increased revenue. To learn more about Debbie and Performance Intermedia, LLC visit http://www.PerformanceIntermedia.com

Use Pinterest to Complement Your Business Marketing Plan I love Pinterest! When I originally joined Pinterest it quickly became a fun place to look at and share images online, but I realized that Pinterest is also a means to drive traffic back to my business by visually promoting products, services, and events. Imagine my excitement when I began to see increased traffic to my website, blog, and social media profiles and realized it was because of my activity on Pinterest!

exponential increases in traffic and sales. According to Entrepreneur.com, visitors to Pinterest tend to spend more time on Pinterest than on Facebook and Twitter. Pinterest also receives more referral traffic than Youtube, Google+, and LinkedIn combined. Eighty percent

After researching how other businesses were using Pinterest, I was amazed to discover the successes they were having as a result of incorporating this social media platform into their business marketing plans.

Some of you may be asking “What is Pinterest?” or others may have heard about or visited Pinterest but have not taken the time to explore what it is about. Pinterest is a free social bookmarking website where you can create virtual pinboards to collect, categorize, organize, and share interesting images and links. It makes it possible to curate and create collections online. Pinterest states that “people use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes,” but Pinterest can be used for much more. Just like other social media sites, Pinterest includes interactive features such as sharing, commenting, and liking. Pinterest also provides links with each pin that allow you to share pins via Facebook, Twitter, you website/blog, or email.

Pinterest has quickly become the newest social media commerce game changer and is now the Number 3 social network in the U.S. This is why major corporations are rushing to create profiles on Pinterest and experiencing

of all pins on Pinterest are repins, and all new pins are always featured on the front page of Pinterest and are visible to everyone, not just people who follow you. With over 4 million unique visitors each day, Pinterest provides entrepreneurs with great opportunities for exposure. Pinterest creates occasions for entrepreneurs to expand their circles of influence by allowing them to pin things they find interesting and to make visual connections with others who gravitate to them because they also like the same things. Every minute of each day visitors are scouring Pinterest for inspiration and new trends. Why not use this opportunity to become an influencer so that you can be a go-source on Pinterest? If you desire to become an influencer, it is better to be identified with specific subjects and keywords on Pinterest than to pin random categories so select areas that relate to both your business and your likes to develop a Pinterest personality that is a true reflection of you. Just think of sharing on Pinterest as another way to allow others to get to

By Rhonda Davis

know the real you. As an entrepreneur you work hard to cultivate your business brand, and you need to do the same thing on Pinterest.

Pinterest is not just for businesses that create products. Pinterest can also be used to promote information, videos, services, events, contests, and special offers. Many non-profit businesses are also using Pinterest to bring awareness to their organizations. Are you an entrepreneur who is looking for a new platform to promote your business? Do you use Facebook, Twitter, Youtube, Ebay, your blog, or an e-commerce website to market your business? If this describes you, consider incorporating Pinterest into your business marketing plan because Pinterest is a great way to increase your visibility and drive traffic to your business. It’s also lots of fun.

Rhonda Davis aka TurquoizBlue is a social media strategist who teaches creativepreneurs how to establish and market their brands on Pinterest. She focuses on showing business owners how to strategically market their products, services, and events to increase traffic and sales. TurquoizBlue is also an accomplished fashion, accessories, and home décor designer who creates information products for creative people. To learn more about how to use Pinterest as a creative business woman, visit http://www.pinpromoteprofit.com.

Moms In Business Magazine • December, 2012 • PAGE 13

STANDOUT How To Trend on Twitter 3 Quick Tips So, you want to trend on Twitter. Do you know that Twitter is the second most popular social network in the world, used by over 500 million people? To give you an idea of Twitter’s scope and reach, if it were a country, Twitter would be the 12th largest in the world. 750 thoughts, in 140 characters or less, are shared every second. Users perform more search queries on Twitter per month than Bing and Yahoo combined (24 billion versus 4.1 billion and 9.4 billion, respectively).

you are wondering, and I know you are, a tweetchat is a pre-arranged gathering or meeting on Twitter, organized around a common hashtag. Hashtags make it possible to have a tweetchat. A hashtag (#) is simply the word or phrase that best identifies your tweetchat topic. For example, #smrebelshelp or #grounds4hope or even #mom. You can also follow a hashtag on Hootsuite or some other social media management dashboard, but using a tweetchat client has the added advantage of automatically

By Kimberly Reynolds Tip 3. Promote your tweetchat in the days before it is scheduled. Tweet about the details on Twitter, using your predetermined hashtag. Be sure to include the time, date and url to the tweetchat client you plan on using to post your questions. You can also let all your friends on Facebook know about your tweetchat. Just remember to add a cute Twitter graphic along with the post, since posts with graphics are far more likely to be shared. Also, pay attention to optimal sharing times on the various social networks. You want to cause a bit of buzz about your tweetchat before it actually begins. Enthusiasm is infectious.

A final note: Misery loves company, and so do tweetchats. A small group of people hosting a tweetchat is far more likely to result in a trending tweet. Some other common sense items to keep in mind: Pick a time for your tweetchat that does not compete with already successful chats. Also, avoid times when major news stories are trending. After all, you cannot expect to out-tweet Justin Bieber’s latest breakup or an election night upset.

Those are some pretty impressive numbers. Now that you know what you are up against, here are some tips on how you can do it...and you CAN do it! Really. You made it through childbirth, right? Just know that Twitter infamy is a lofty goal, not for the faint of heart. Before we begin, a caveat: Trending on Twitter is a bit like eating chocolate: Once you get a taste, you want more. You’ve been warned. Tip 1. Use a tweetchat client like tweetchat.com or twubs.com. In case

adding your hashtag at the end of every tweet. That is key since the frequency of a hashtag in the Twitter stream is what determines if you are trending.

Tip 2. The more organized the tweetchat, the more effective. Have a list of questions you want to ask during your tweetchat posted online before the chat. It is also common practice to have a “leader” who directs the flow and pace of the tweetchat. It is easy to get distracted when the tweets start to fly, so having someone act as a virtual cruise director is crucial to keeping up the energy and focus.

PAGE 14 • December, 2012 • Moms In Business Magazine

Founder and CEO at QwikR.me, SocialNotz.com and SavvyMediaMkt. com. Kimberly Reynolds is a social media and mobile marketing consultant that transforms ordinary websites into powerful marketing machines. A serial entrepreneur since she was 12, selling books door-to-door, she now trains small business owners on how to leverage social media and the mobile web to attain financial freedom. If you are interested in how to use social media to outshine your competition, visit her website for a free social media analysis and social media training. Also, visit her on Google.

Moms In Business University Tour Moms In Business University Tour MomsIn InBusiness BusinessUniversity Universityisislaunching launchingaa20 20 Moms city tour. tour. The The tour tour will will include include our our nationally nationally city acclaimedclass class“Marketing “MarketingWithout WithoutMoney™”, Money™”, acclaimed and also also “The “The Million Million Dollar Dollar Equation™ Equation™ and Training”,which whichisisbased basedon onthe thenew newbook bookfrom from Training”, NAFMIB President President Richelle Richelle Shaw. Shaw. NAFMIB Would you you like like to to for for the the tour tour to to come come to to your your Would city? Visit Visithttp://www.nafmib.org/ www.NAFMIB.org andand clickclick on the city? on linklink to enter your city.city. the to enter your

Nominate Your City for the Tour I want to MEET you in PERSON! SUGGEST a CITY for our 20 CITY Tour First Name * Email * Which CITY? Submit

MomsInInBusiness BusinessMagazine Magazine• November, • December,2012 2012• PAGE • PAGE2115 Moms

Feature

Mom of 8 Dominates in Social Media Kimberly Reyolds Social Media and Mobile Marketing Consultant

RTS: Please give your name and your business? KIMBERLY: Kimberly Reynolds. QwikR.me, SocialNotz.com and Grounds4Hope.CO RTS: What does your business do?

KIMBERLY: QwikR.me - Mobile Marketing, SocialNotz - Social Media Marketing Coaching and Training, and Grounds4Hope.CO Gourmet Coffee Fundraiser - Mobile and Social! RTS: How long have you been in business? KIMBERLY: 15+ years. RTS: What is your age?

KIMBERLY: 45 years old.

RTS: How many children do you have? KIMBERLY: Eight (six plus two stepsons). RTS: How many employees to you have? NAOMI: Three. RTS: If you had to pick a favorite – which social media network would be your favorite? My personal favorite is Pinterest, but overall, Twitter is the best at driving

traffic for my particular target market. However, Grounds4Hope is focusing heavily on Pinterest. Pinterest is heavily female, moms, homemakers and working moms. Since Grounds4Hope is primarily a school and church fundraiser, that is where we hope to reach our audience. My social media marketing business, Social Notz, focuses on Facebook and Twitter, and QwikR focuses on Twitter and Google+ - primarily because G+ is still predominantly male and business oriented...the ideal customer mobile marketers. RTS: Do you use tools/apps to manage, or post on your social networks?

Absolutely! The old adage “Time is Money” has never been more true! Social media is very, very time intensive, so it is crucial to use the right tools for the right job. Social media is about engagement. Engagement is personal, so it is hard to overly-automate while remaining authentic. My strategy is to automate the grunt work with a few reliable tools and do the rest manually. It IS time consuming, but it makes a real difference. People know when you are not present. RTS: Do you use tools/apps to manage, or post on your social networks?

PAGE 16 • December, 2012 • Moms In Business Magazine

I just don’t think I could manage my workload with out BufferApp. I also love Hootsuite and Bundlepost is a gem for scheduling and hashtagging.

RTS: Do you have social networking apps downloaded on your mobile phone? Yes, Buffer, Hootsuite and a variety of content curation apps.

RTS: What is your best experience from using social media such as a sale, found out something such as an error on your website? Best is very subjective. I would say my “best” experience was on my daughter’s birthday. I created a special Facebook timeline banner that was a collage of pictures of Emma, from birth up to her 11th year. I uploaded it then used Twitter and Google+ to alert my network of a special request: Leave Emma a useful life tip she could use as she entered Middle School. At the end of the day, after cake and icecream, I showed Emma her Facebook post. She was so overwhelmed and really, just blown away! That was the BEST! Another great use for social media is Pinterest’s new “Secret” boards. I created individual boards for my girls to “pin” their wish list, then I used those pins to populate a secret board that I can use for shopping...with 8 kids, its hard to make sure each kid feels like they are being

treated equally in the gift department... Pinterest is making this so, so easy! RTS: What was your worst experience from using social media? A mistake posted? A customer from hell?

My worst experience came when I had a client that wanted me to post content that I felt was really blasphemous and deceptive. I had to really wrestle with myself because it was my biggest client. Ultimately, I had to drop the client. It was the right decision because I was not the right person for them, since I could not put my heart into it. However, it was a tough decision to make.

RTS: Can you detail to us a DAY in the LIFE for you? My day typically starts at about 6:15am. First thing I do is check my email, then I spend a few minutes jotting down must do tasks for the day. Next, I call in to a 15 minute daily devotional - it helps me make sure they I have my priorities straight as I start my day. Next, its time to wake all the kids up to get ready for school. Out the door by 7:30 for my rounds to the different schools, then I meet up with my hubby for coffee at

Starbucks. (Our morning Sbux time is our “alone” time). Then its the gym from 8:30 – 9:30a. After that, I am in my home-office for the next 4 hours, taking a break at 1:45p to pick up the kids from school and eat lunch. Then, I put in another 3 hours until its time for homework, chores and dinner and when in season, sports practice. Then back to the office from 9 -midnight. On Saturdays, its the same, except I don’t have to make the school rounds. Sunday is usually a day off. We like to go to church, to hiking or go on a picnic. Family time.

RTS: Your contact information? Kimberly Reynolds kim@qwikr.me 760-567-6676

Social media contact: Facebook: http://facebook.com/qrkim http://facebook.com/savvymediamkt * Twitter: http://twitter.com/qrkim http://twitter.com/grounds4hope * Pinterest: http://pinterest.com/kimreynolds Blog: http://www.steamfeed.com/

featured-authors/ <--- I’m a featured author YouTube: http://youtube.com/pickykim Google Plus: http://gplus.to/qrkim LinkedIn: http://linkedin.com/in/ kimberlyannreynolds Others: QwikR: http://qwikr.me/qrkim <--- my entire social profile Connect.me: http://connect.me/kimreynolds *Twitter: http://twitter.com/socialnotz http://twitter.com/savvymediamkt http://twitter.com/praxez *Facebook: http://facebook.com/socialnotz http://facebook.com/praxez http://facebook.com/grounds4hope http://facebook.com/mobile1st Articles About Me: Beynold Success Online: http://bit.ly/ KB73Zf Digital Business Mick Say: http://bit. ly/TcCvS1 Video Interviews: Gina Schreck for SchreckTech: http:// bit.ly/TNowgV Robert Lavigne for 42+1: http://bit.ly/ TcCKfZ

Moms In Business Magazine • December, 2012 • PAGE 17

MAKE A DIFFERENCE IN THE LIVES OF WORKING MOTHERS WITH NAFMIB AND CREDIT CARES

Open a merchant account or simply switch your existing credit card processing to Electronic Commerce International through our Credit Cares program and a percentage of your processing fees will be DONATED to The National Association of Moms in Business every month.

About Credit Cares: A division of Electronic Commerce International, Credit Cares was founded to create a way for businesses that contribute or desire to contribute to their favorite association, charity or school to do so without affecting their bottom line.

You will pay no more, and often less, than you are already paying for your credit card processing. This will contribute much needed new funds for The National Association of Moms in Business without costing you any additional money!

For more information about how your business can help Credit Cares and NAFMIB truly make a difference in the lives of working mothers visit http://www.credit-cares-about-national-association-for-moms-in-business.com or call (855) 782-2737 Monday through Friday 9AM to 5PM Pacific Time.

PAGE 18 â&#x20AC;˘ December, 2012 â&#x20AC;˘ Moms In Business Magazine

New Book from Our President, Richelle Shaw

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Moms In Business Magazine • December, 2012 • PAGE 19

Moms in Action

Feature

Naomi Levine RTS: If you had to pick a favorite – which social media network would be your favorite? NAOMI: We have found Facebook to be the best social media site to reach our target consumers. RTS: Do you use tools/apps to manage, or post on your social networks? NAOMI: No. We presently use photos our marvelous creative cakes and pastries as well as testimonials from satisfied customers. Our success and word of mouth has garnered us in excess of 5,000 fans.

RTS: Please give your name and your business? NAOMI: Naomi Levine, Tipsycake Chicago. RTS: What does your business do? NAOMI: Tipsycake is a custom cake and pastry shop, including a unique retail and event space in Bucktown, a very popular Chicago neighborhood with young professionals with families. RTS: How long have you been in business? NAOMI: I opened Tipsycake in 2004. RTS: What is your age? NAOMI: I am 39. RTS: How many children do you have? NAOMI: I have one son, Mikey. RTS: How many employees to you have? NAOMI: We currently have 12 employees. RTS: What is your annual revenue? NAOMI: Our annual revenues are more than $500,000.

PAGE 20 • December, 2012 • Moms In Business Magazine

RTS: Do you have social networking apps downloaded on your mobile phone? NAOMI: Yes. As an on-the-go business owner and Mom I find them to be most helpful. I have the apps for Facebook and Twitter downloaded to my phone. RTS: What is your best experience from using social media such as a sale, found out something such as an error on your website?

NAOMI: We have attracted mainstream and online media coverage -- the viral nature of sharing the news created more business for Tipsycake.

I look up from the computer to find I have four text messages from a lost driver, a staff member running late…and I am yet to take a first sip of coffee.

RTS: What was your worst experience from using social media? A mistake posted? A customer from hell?

Its 9am I have a downtown meeting with a hotel at 10 and the cake samples are not ready so I have to hustle to get organized.

NAOMI: We did have an issue with someone misconstruing what was said on a video that was posted by a neighboring business. However, many more supporters than detractors came to our defense and the incident ended up increasing our business. A “silver lining,” one might say. RTS: Can you detail to us a DAY in the LIFE for you? NAOMI: After a night of not sleeping well, worrying about payroll, inventory, customer fraud, health (I am almost 40) and taxes, I wake up at around 6am and get my 4-year old ready for school. As my husband doesn’t drive, I am responsible for the driving. I then head downstairs to our bakery in Humboldt Park (we live above our original location and the current site where everything is baked and decorated) and inspect what orders are to go out that day. In tow, I have my adorable 4-year old who is ready for breakfast and a bit of attention from his mum. It is sometimes trying to balance the needs of Mikey and the to the custom cakes and elaborate orders we have to make for our demanding clientele.

Before I leave, I have to deal with a front of house employee who has staggered in crying because of a fight with her boyfriend. Its only Wednesday! I meet with the hotel they push on price and terms and don’t offer a glass of water, I refuse to eat or drink downtown over inflated pricing. I pay the parking $20.00 and shudder. Headed back to Bucktown, messages missed calls and orders unfinished, I take care of everything and ring in enough sales to cover the payroll for the day at the same time, gritting my teeth and smiling at the upscale clients who come in the door. When a client comes in to order a cake, I run to the front and give it my all out that sale means more bills paid and a future for my son -- every sale does. At 5:45pm I go and get my son from school and drive home. My husband who has been washing dishes at the bakery and cleaning our apartment helps me unload Mikey and we go upstairs to eat dinner then its bath time and bed and story for my son. By 8pm I sit down to I respond to more email and sit wondering, “Where did the day go?” “Why couldn’t I focus on selling cakes all day?” Yes, the dream bakery is at times a nightmare, but it’s what I love to do, so I get to sleep by midnight in order to get up and do it all again. RTS: Final thoughts? NAOMI: Tipsycake has thrived from being online. It helps us create recognition and credibility and, ultimately, and boosts sales.

I then look at the mail that comes into that location and then jet down to Bucktown and take him to his school, where I chat with the mothers (I am the chair of the annual fundraiser). I then head to our Bucktown store, and invariably realize that I have to go back to the Humboldt Park location to pick up more inventory or missing orders (Neither I or my staff are 100% perfect. Wish that we were!) I then get into Bucktown at 830am and have some “quiet time” as I respond to approximately 40 emails. Admittedly, I languish in Facebook posts, and responses, it’s a guilty my pleasure!

RTS: Your contact information? www.tipsycakechicago.com Social media contact: Aron Arenallo Facebook: http://www.facebook.com/TipsyCakeChicago Twitter: https://twitter.com/TipsyCakeChi

Moms In Business Magazine • December, 2012 • PAGE 21

Moms in Action

Becky Northaven

Feature RTS: How long have you been in business? BECKY: Six years. RTS: What is your age? BECKY: Between 31-45. RTS: How many children do you have? BECKY: Two. RTS: How many employees to you have? BECKY: One -- myself. RTS: What is your annual revenue? BECKY: Under $100,000. RTS: If you had to pick a favorite – which social media network would be your favorite? BECKY: Facebook. RTS: Do you use tools/apps to manage, or post on your social networks? BECKY: No.

RTS: Please give your name and your business? NAOMI: Becky R. Northaven, Dragonrail. RTS: What does your business do? BECKY: Dragonrail is the longest-running and family friendly gaming store, with the largest variety of games, card singles, fantasy decor, SCA accessories, and apparel by HolyClothing, on the Olympic Peninsula in Washington state. We have a tremendous selection of board games (Settlers of Catan, Munchkin, Dominion, Carcassonne, Killer Bunnies, Risk, Axis & Allies, Poo!, Nuts!, and more!), card games (Magic the Gathering, Yu-Gi-Oh!, Pokemon, Universal Fighting System, World of Warcraft, Bella Sara), RPG’s (Dungeons & Dragons, World of Darkness, Palladium, Pathfinder, and more!), miniatures (Warhammer 40k, Reaper, and more!), hobby supplies (P3 Paints, The Army Painter, Secret Weapon), Chessex Dice, dragons, fairies, unicorns, vampire skulls, and too much more to list! We are also now the proud retailer of the fantastic and romantic clothing from HolyClothing and other SCA and renaissance accessories! HolyClothing apparel specializes in bringing you exclusive, handmade Dresses, Tops, and Skirts in Renaissance, Gypsy, Boho, Victorian, Gothic, and Peasant Styles. We invite you to come down and fall in love with the most beautiful and comfortable clothing you’ll ever find! PAGE 22 • December, 2012 • Moms In Business Magazine

RTS: Do you have social networking apps downloaded on your mobile phone? BECKY: Yes. RTS: What is your best experience from using social media such as a sale, found out something such as an error on your website? BECKY: My best experience has been in letting both regular customers know about a sale, as well as finding new customers for new product lines now being offered at my store. The response has been so strong for my newest product line that I am constructing an online store to help meet the demand for the product. RTS: What was your worst experience from using social media? A mistake posted? A customer from hell? BECKY: While I haven’t had a direct worst experience from using social media, there have been those few one or two customers who love to fling hate around because they were either ejected from the store for inappropriate behavior, or it’s just their nature to see the worst in everything around them. And THOSE people have used social media to try to harm my business. I have found not engaging them in a “flame war” and simply focusing on doing my job to the best of my ability for the rest of my customers has resulted in the “flamer” eventually being forgotten or overlooked. In those instances I have found social media to be as unpredictable as a brush fire, but whichever way it rampages, it rampages very quickly, so

I have done my best to be absolutely direct and open with my customers at all times..

ity of cleanup from Friday night for Saturday, since the day is so unforgiving and long.

RTS: Can you detail to us a DAY in the LIFE for you?

The day ends with us taking care of the canines and felines who depend on us, eating (if we haven’t eaten something previously ordered in at the shop already), and climbing into bed. Thus concludes my longest day of the week. Every week. All year long. Except this coming Friday (Black Friday) when I’ll be at the shop at 5:45 AM rather than 8:45 AM. Everything else will be much the

BECKY: Sample Friday: I begin my day at 6:30 AM and the first order of business is to get my two children (in 1st and 2nd grade) and the door and to their bus by 7:10 AM. After that ready myself and squeeze whatever household chores can be accomplished by 8:30 AM. Arrive at shop by 8:45 AM and open by 9 AM. After the usual cleaning I then spend 30 to 60 minutes handling mails via Facebook—whether they were sent by message, posted to timeline, or even as a comment to a photo I posted of inventory here at the shop. On any given day there can be 5 to 30 messages needing individual replies. If any of the messages generate a sale I handle those next, and prepare items for shipping, if required. By then UPS usually arrives with the weekly inventory shipment so the next 30 – 90 minutes is spent inputting data to the POS system, pricing games, and arranging displays. The remainder of the morning (if there is any) and up until 1:30 PM I am then putting away card singles for collectible card games into binders so that customers have the option of buying individual cards rather than packs with random cards in them. Every week I trade or purchase hundreds or sometimes thousands of single cards from customers, so this job is one I do 5-7 days a week, all year long. By then 1:30 PM comes along and I close the shop for one hour so that I can pick up my children from school, along with a frantic run into a local grocery store to stock up on any dwindling concession stand items that might be needed for the busy weekend ahead at the shop. The shop re-opens at 2:30 PM and the girls and I all work together to double-check that the shop is clean and ready for the weekly Friday night card tournament, and help put away anything bought from the store. My store has sodas and candies and chips and the like available for tournament goers to purchase. The rest of the afternoon is spend putting away yet more cards and helping customers. At 5 PM the shop usually becomes quite busy as it begins to fill for the 6 PM tournament. The gaming area at the back of my shop can comfortably sit 24, but can accommodate up to 32 without rearranging the front of the store to allow for overflow tables. We often get 12 – 24 folks for our Friday night tournament but recently had 26. When numbers get up that high my children know that I depend on them for their help and my oldest child (age 7) has the duty of making sure the sodas sold out of our little soda fridge get replaced immediately so that there’s always cold soda of the right kind available for customers, and they also help entertain other kids their age if parents bring them along to the tournament. The tournament lasts 3 – 4 hours depending on the number of players, so things are quite busy till 9 or 10 PM at night, though on some nights we might be kept at the shop till 10:30 PM or later. When the tournament is finally over, and the customers have all left, we put all the chairs back up on the tables and set our helpful robotic vacuum cleaner to work as we leave for the night. I save the major-

same, except no closing to get kids and hopefully crazy busy all day long. RTS: Final thoughts? BECKY: I have found social media to provide insight into potential customers, a real connection to existing customers, and an avenue to provide frequent updates to specials, new inventory, and/or events to the community without bombarding them with emails every day, or spending the money on paper mail, which so often is only glanced at an thrown away. I have added products based on social media feedback to my store with good results, and am learning to distinguish between the serious shopper and the casual shopper who may love what you have but has no actual intention of spending money to get it. RTS: Your contact information? Becky R. Northaven Dragonrail 803 E. 1st Street Port Angeles, WA 98362 (360) 775-2844 shop Social media contact: Facebook: Becky R. Northaven or http://www.facebook.com/Dragonrail Twitter: @Northaven or @Dragonrail_ORPA Pinterest: northaven YouTube: https://www.youtube.com/user/dragonrailgames

Moms In Business Magazine • December, 2012 • PAGE 23

STANDOUT

How Not to be Overwhelmed with Twitter To-Dos By Carla Young

Maintaining an active social media profile is not an easy thing to do, especially since it’s not all we have to do as busy entrepreneurs. Between the chiming in with clever comments, sharing uber condensed, awe-inspiring tips and of course, promoting yourself with links back to your site, it’s enough to drive someone crazy!

#5: Pop in for Power Sessions

Jump onto Twitter and make sure you respond to all the @ replies directed at you and start a few new conversations. It only takes a couple minutes at a time a few times a day (and it is something you can even do from the beach)!

The key to being successful in social media, however, is staying active and being consistent with posting and responding. This is why every social media plan must include a practical plan on how to maintain your social streams. It isn’t enough to create your profile and tweet every now and then.

The Secret to Staying Social on Twitter #1: Recycle!

Take your best tips and create a standard bank of tips to use when tweeting. Give yourself at least a month’s worth of content before going back to the beginning. Include inspirational quotes and short tidbits from you!

#2: Subscribe to RSS Feeds

Share content from other people! The key to be successful in social media is curating content from all over the web. The easiest way to do that is to subscribe to the RSS feeds of your favorite sites so you get an instant alert when anything new is published!

#3: Schedule in Advance

Use a program like Hootsuite and preschedule a batch of tips and links so you can focus your tweeting on responding and engaging. Note: this strategy is not to be used in place of actual engagement, but it is a good way to stay on top of your tweeting.

#4: Get a Tribe

Build reciprocal retweeting relationships using a site called, Triberr.com. Now the trick is you need to be invited in order to join, but once you do, you can use it to find great content to automatically share via Twitter. PAGE 24 • December, 2012 • Moms In Business Magazine

Got questions about social media? Read my latest tips at MOMeoMagazine.com or jump onto Twitter and tweet me @CarlaYoung!

for Entrepreneurs

Pin-Up Pinelope says Pinterest is one of the fastest-growing social media platforms with over 4 million unique visitors each day. With all the buzz and excitement surrounding Pinterest, CAN YOUR BUSINESS AFFORD NOT TO BE THERE?

Learn How to Strategically Market Your Business on Pinterest PIN, PROMOTE, PROFIT! Visit http://www.pinpromoteprofit.com/program.html Use discount code MIBPIN to receive $50 off

Moms In Business Magazine • December, 2012 • PAGE 25

STANDOUT

Ask the Experts QUESTION: Dear Richelle – I hope you can help! I am a mom working on a strict budget to build my business. I currently have a small catering business and the jobs are coming in however, I need more clients. What are your suggestions of how I can use social media? Currently there is no website. Just word of mouth.

Adrienne Graham, Empower Me! Without knowing the kind of catering you do or your clientele, here’s my general advice. You need a social media strategy and the commitment to implement and track. If people don’t know you exist they can’t find you to buy from you. If they are curious about you but can’t find an electronic footprint, they’re more likely to move on to someone who has an internet presence. First, get a website up. It doesn’t have to be fancy, just clean, functional and informative. The days of $5,000 websites are over. Wordpress offers a variety of themes that are social media friendly. You can have all of your social media accounts and content link directly back to the website to build a traffic flow.

Start building your social media presence. Remember it’s not just tweeting. It’s a combination of audio, video and the written word used in conjunction to create a brand message and encourage engagement. Create a video portfolio of raving client testimonials. Set up a Flickr or Instagram account to showcase photos of your food and happy clients during their events. Set up a blog to give tips on organizing before an event and how to work smart with your caterer. You can incorporate video blogs as well. Team up with complimentary business with blogs to become a guest contributor. For instance, a wedding blogger would make an excellent partner. You can contribute content to them and them for you. Or take it live. You guys can livecast an event designed to showcase both of your businesses and give attendees a chance to ask questions. This way they can connect real people with the services. It can be an exclusive event

PAGE 26 • December, 2012 • Moms In Business Magazine

for just your respective mailing lists, or an open event...all done via live web. So no travel, booking venues, etc.

Use Twitter, Facebook and Google+ to inspire conversations with would-be clients. Poll them about their dream event and what it would look like. Ask about the kinds of foods they would love to have at their events. Also have them share past event hits and misses. For the locals, have tasting contests or events and announcement them and the results via your community. That will allow you to start building a community around your brand. The beautiful part of Twitter, Facebook and Google+ is that you can also share photos and videos. But more importantly, it’s about getting them to engage and have conversations so you can listen, learn and deliver. For more formal clients, tap into sites like Linked In.

Create a newsletter to let people know what you’re up to and what events you have coming up. Showcase a client testimonial and images from a recent event. And of course, have all website and social media links in the newsletter. This all may seem like a lot of work (and it is). But it all works together bringing a social element to your business, which builds community, which strengthens your brand. The web is no longer about static websites. It’s about engagement not push marketing. Customers want to have conversations and recommendations. Why not level the playing field and be in the center of the conversations? Adrienne Graham is the Founder & CEO of Empower Me! Corporation (www.empowerme.org), a Growth Strategies consultancy with brand extensions in media, publishing and small business & entrepreneurial education. She provides Strategic Business Growth consulting services to small business own-

ers with high growth potential to assist clients in creating processes and strategies to effectively run, grow and position their business for success in ANY economy. She helps clients get paid more by giving away less for free, allowing them to be more profitable and NOT be a broke brand. She is the host Views From the Top Radio Show, the publisher of Empower Me! Magazine, and the creator Empower Me Institute, Empower Me! Radio, Empowered for Growth TV & Next Level Business Strategies. Her writing and shows focus on Career Management, Networking Strategies, Entrepreneurial Success and Small Business Management. Stay tuned for the launch of her new company The Red Shoe Agency.”

Rhonda Davis, Pin Promote Profit!

I suggest she use Pinterest to promote her products, services, and events. Pinterest is a great place for business owners to express themselves visually by sharing images related to their businesses, along with other images that reflect their personalities.

She can create boards on Pinterest that showcase pins of images of the food she prepares for her catering business. Food photos are very popular on Pinterest! I recommend that she place a watermark of her company name or logo on her photos so that she is always shown as the source of the images. She should add a description that includes reasons why her catering service is special and keyword hashtags. Since she does not have a website, I recommend that she create a blogsite using a free platform like Blogger or Wordpress so she can include a link to drive traffic back to her blog. This will ensure that others will be able to find her when her pins are shared. She should share all of her pins on other social media platforms and ask others to reshare her pins. She can also add “Pin It” buttons on her blog to encourage others to share her business on Pinterest. Rhonda Davis aka TurquoizBlue is a social media strategist who teaches creativepreneurs how to establish and market their brands on Pinterest. She focuses on showing business owners how to strategically market their products, services, and events to increase traffic and sales. TurquoizBlue is also an accomplished fashion, accessories, and home décor designer who creates information products for creative people.

To learn more about how to use Pinterest as a creative business woman, visit http://www.pinpromoteprofit.com.

Kimberly Reynolds, QwikR.me

The goal of any social media campaign should be to send traffic to your website, where you can sell you product or service. So, having some sort of a web presence is very important. However, sometimes that is just not feasible. Depending upon your target market, you can select one or two networks to focus on, in addition to the Big Two: Facebook and Twitter. Facebook and Twitter are the must have networks, for all businesses. They are both free and relatively easy to set up. Next, choose a third network that appeals to your specific demographic. If your business “caters” to corporate clients, you probably want to focus on Google+. It has a predominantly business-oriented audience, typically male. If your catering clients tend to be individuals and private entitles, you might want to focus on Pinterest. Pinterest has an overwhelmingly female audience, who will be your decision makers.

Use graphics to grab attention. Some examples would be pictures of prior catered events, a beautiful table top scene, images of entrées and especially deserts. You can even share recipes. Remember, social media is about giving, so think about what would appeal to you, then post it or pin it. Founder and CEO at QwikR.me, SocialNotz.com and SavvyMediaMkt .com. Kimberly Reynolds is a social media and mobile marketing consultant that transforms ordinary websites into powerful marketing machines. A serial entrepreneur since she was 12, selling books door-to-door, she now trains small business owners on how to leverage social media and the mobile web to attain financial freedom. If you are interested in how to use social media to outshine your competition, visit her website for a free social media analysis and social media training. Also, visit her on Google.

Moms In Business Magazine • December, 2012 • PAGE 27

Get to Know Our New President by Grabbing a Free Copy of Her Book www.TheMillionDollarEquation.com

PAGE 28 • December, 2012 • Moms In Business Magazine

Bits ‘n Pieces

Founder Gina Robison-Billups Editor Design/Layout Rhonda Davis Rhonda@MIBN.org Advertising Rhonda Davis Rhonda@MIBN.org Published by NAFMIB, the National Association for Moms In Business. The Leading National Association Representing Executive, Entrepreneur and CEO Moms MIBN.org, NAFMIB.org Copyright 2012, © International Association of Working Mothers See www.MIBN.org for full copyright page All Rights Reserved

Moms In Business Magazine • December, 2012 • PAGE 29