ColorMeHealed More than a Vacation
Jacque Slater
Adventure Works: The ultimate source for outdoor equipment
Executive Summary
• The Concept
Travel Therapy for Domestic Violence survivor(s)
• The Opportunity
Allows survivor(s) to reflect and process
Survivor(s) exercise empowerment, increase self-esteem
Removal from location of violence
• The Potential
Decrease domestic violence incidents
Increase awareness
Increase recognition of domestic violence
Statistics
• Men are victims of nearly 3 million assaults in USA
• 1 in 4 women experience DV during her lifetime
• 1 in 3 (30%) of women globally have been subjected to physical and/or sexual intimate partner violence or non-partner sexual violence in their lifetime
• 60%+ DV incidents happen at home
• 3rd leading cause of homelessness among families
• Women 20-24 are at greater risk
• Almost 1/3 (27%) of women aged 15-49 years who have been in a relationship report having been subjected to some form of physical and/or sexual violence by their intimate partner
• 1 in 3 homicide victims result from DV murders; Globally, 38% of all murders of women are committed by intimate partners
• 30% to 60% children in DV homes are abused or neglected
• Most DV incidents are never reported
What is Violence Against Women?
The United Nations defines violence against women as "any act of gender-based violence that results in, or is likely to result in, physical, sexual, or mental harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in private life." (1)
• Intimate partner violence refers to behavior by an intimate partner or ex-partner that causes physical, sexual or psychological harm, including physical aggression, sexual coercion, psychological abuse and controlling behaviours.
• Sexual violence is "any sexual act, attempt to obtain a sexual act, or other act directed against a person’s sexuality using coercion, by any person regardless of their relationship to the victim, in any setting. It includes rape, defined as the physically forced or otherwise coerced penetration of the vulva or anus with a penis, other body part or object, attempted rape, unwanted sexual touching and other noncontact forms".
~World Health Organization
The Product
• Locations
Benefits Facilitate healing
Individually fitted
Non-violent environment
Interrupt cycle of violence
Self-reflection
Option of permanent relocation
Access to additional resources
Cost
(in millions)
• DV costs more than $37 billion/yr (law enforcement, legal work, medical & mental health, and lost productivity for employers) versus
• Sponsored travel (train or air travel)
• Pro bono health care
• Sponsored accommodations
• Decline in DV incidents/continuance = tax breaks and less expenditure (budget estimate $6500/family of 3-4)
Marketing Plan
• Clients
Professional, Family/Friend Referrals
Self-Referrals
• Advertising
Smart Signage TV
Social Media and Outdoor Signage
w/Celebrity Spokesperson
• Execution
Corporate Partners
Consumer Resources
Domestic Violence Victims (Testimonials)
Testimonials
“From the scars that r imbedded in my heart and soul....from the black eyes, busted lips, bruises that were on my body that I had to hide, knots in my head where it was to sore to even comb it, hair pulled out my head....from the physical scars that have disappeared (except a few)....from the permanent scar that I have to look at daily….” ~ Candice M.
“In memory of my Mother, Mary Louise Gadberry. Before my 7th birthday, my own eyes watched her draw her last breath, killed from domestic violence. By 25, her life was distilled to a nameless, faceless statistic. Her death certificate reads - Asphyxiation from strangulation…We see the statistics all around us, as we see shadows of the pain & suffering of: our: Mothers, sisters, daughters, friends & neighbors…..” ~ Elise M.
Partners • www.dosomething.org
