1860 Semoran Blvd Winter Park, FL http://www.monarchjewelryandart.com/ Phone: 407-677-8354
Diamond Wedding Rings Setting the Pace for Record Sales February 28, 2014, Winter Park, FL-Typically, the expectation, when it comes to buying wedding rings, is that the big money is spent on the engagement ring and the wedding bands are treated as somewhat of an afterthought. It is important, of course, that they look good, have a design that is meaningful to the couple and be made of a material that will stand the test of time, but the engagement ring is the show piece, the ring that everyone looks at, the symbol that shows off the beginning of the wedding process. Surely this is the ring that the emphasis should be on. Well, apparently more and more couples don’t necessarily buy that anymore.
“We are still seeing exceptional numbers when it comes to sales of traditional engagement rings,” said one of the third generation owners of Monarch Jewelry. “However, we are also seeing couples that recognize that the engagement ring is almost for everyone else and that the wedding rings are really for them. So they are willing to spend more money and time, and work with our designers to come up with diamond wedding rings that are just as beautiful as the original engagement ring.”
1860 Semoran Blvd Winter Park, FL http://www.monarchjewelryandart.com/ Phone: 407-677-8354
Another aspect that is driving sales of these diamond wedding bands to record levels is the fact that many people are looking to the future already and thinking about how they are going to celebrate a milestone anniversary. The answer many people are coming up with to that question is by exchanging a set of anniversary rings. While being so bold as to buy them at the same time, they recognize that at some point in the future this is something they are going to be interested in, so if they settle now for non-descript wedding bands, when the time comes ten, fifteen or twentyfive years down the road and they exchange anniversary rings, the difference in quality and design will stand out that much more obviously. So it is thinking of the big day, thinking of the day after that and thinking of a special day years down the road that is leading people to look at diamond wedding rings as the ring of choice when it comes to wedding bands.