70 IN BRIEF - EMEA
Pulse Middle East transforms two Rostamani retail group stores in the Dubai Mall.
In the past decade, the retail industry has transformed from merely shopping spaces into full-fledged client centred experiences. With a significant rise in the concept store model, retailers are increasingly turning to audiovisual companies in an effort to keep up with the trend of providing customers more than just a shopping space, but rather a heightened overall experience. Pulse Middle East, a renowned audiovisual companies in Dubai, has recently completed the transformation of two Rostamani Retail Group stores in the Dubai Mall. The first project was for American Rag Cie, a well-known Los Angelesbased concept store that opened its doors for the first time in Dubai this
September. The store provides for an immersive and captivating customer experience, largely due to the remarkable audiovisual setup inside and around the store. Shoppers are treated to a full-fledged show thanks to the fascinating entertainment lighting, quality professional audio and DJ booth. The setup is complemented by a mesh screen on the ceiling that can play movies, graphics, branding or mirror the huge screen installed near the American Rag Cafe. Another interesting feature of the screen is that once it turns off, it becomes transparent, showcasing the epic Burj Khalifa from the store’s skylight ceiling. Finally, the most interesting feature is the live in-store interactive screen
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