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IN DISCUSSION

IN DISCUSSION

CAMEO

OTOS H5

Cameo has introduced its groundbreaking beam spot wash hybrid moving head, the OTOS H5. With this, Cameo is directly targeting the needs of professional lighting designers and rental companies looking for a fully road- and rider-ready hybrid fixture for indoor and outdoor use. In addition to use in clubs and locations with large capacities, the multifunctional spotlight with its high light output is particularly convincing in outdoor areas, such as open-air concerts and festivals. Thanks to IP65 certification, even maritime applications on cruise ships and other events near water are no problem. The extremely flexible hybrid moving head combines a powerful light and effect output with a low weight of only 33kg, making the OTOS H5 currently the lightest product in its performance class. The 480 W discharge-lamp moving light impresses with a powerful output of 19,000 lm, while the OTOS H5’s flat field filter enhances the uniform distribution of brightness at the same time. A beam angle of 2° to 42° is possible due to the high-quality optics and motorised zoom. From tightly focused effects to wide-area illumination, anything is possible. 16-bit resolution and four selectable curves also enable smooth, uniform dimming. There is a full range of colours to work with thanks to CMY colour mixing and additional colour wheel with 15 dichroic filters. A fascinating array of lighting effects is achievable by using prisms on two prism levels, the animation wheel and the variable frost filter for wash light applications. The prisms open up unheard-of possibilities in terms of creating diverse mid-air effects. Multifaceted lighting is further enriched by two gobo wheels with 27 gobo templates in total, eight of which are exchangeable and rotatable glass gobos and 19 of which are static gobos. With the OTOS H5, lighting designers and operators can create fascinating light shows and, thanks to its three-inone multifunctionality, give free rein to their creativity in both indoor and outdoor applications. In combination with the CRI filter (>80) for brilliant color rendering, the highend spotlight is also suitable for use in TV and film shoots. The OTOS H5 becomes even more flexible thanks to the integrated W-DMX transceiver for wireless DMX control. The OTOS H5 Beam-Spot-Wash Hybrid Moving Head IP65 competes as an all-in-one fixture to help lighting professionals ease the workload of hectic day-to-day production with effective and multi-faceted light output.

www.adamhall.com www.cameolight.com

AYRTON

ZONDA 9 WASH & ZONDA 9 FX

Ayrton has launched the Zonda 9 Wash and Zonda 9 FX, the first luminaires in a new family of products devised for stage lighting. Equipped with a high-performance 40W LED source with RGB+W additive colour synthesis, these new products fit into Ayrton’s Multi Sources 9 Series category. Zonda 9 Wash is a radical luminaire intended for stage lighting in the true sense. Ayrton has developed a silent ventilation mode specially for this fixture to accommodate the quieter environment often required by stage lighting. The careful colour mixing of the sources allows for perfect colour reproduction, and each concentric circle can be controlled independently to adjust the size of the emitting surface and the luminaire’s power. A complete library of pre-programmed colours - created in collaboration with lighting designers - is instantly accessible. Zonda 9 FX is a versatile fully equipped luminaire designed for a multitude of applications. It borrows from the main features of the Wash version and offers infinite continuous rotation on the pan and tilt axes (I.R.S.). Individual control of each LED allows 3D volumetric effects to be achieved. Zonda 9 FX can produce a high-definition liquid effect from between its main lenses to create complex graphic effects, known as LiquidEffect. This effect can be used alone or in combination with the main LED matrix. Zonda 9 Wash and Zonda 9 FX share the same proprietary optical system which consists of a wide, 384mm diameter, dial of 37 lenses in PMMA, combined with 37 glass light guides with an output surface made of an optical micro-structure. This LED/optical system combination can produce powerful light output of 25,000 lumens and a perfectly homogeneous mixture of pastel and saturated colours, regardless of the colour mix chosen, with a CRI of <86. The perfectly crisp separation between the light sources helps to reinforce the level of contrast. Endowed with a 50mm truncated transmitting lens with an optical surface equivalent to that of a 70mm round lens, Zonda 9 Wash and Zonda 9 FX can obtain a highly intensive beam with a zoom ratio of 14:1 and a wide zoom range of 4° to 56°. A new optimised cooling system, simplified lens guidance systems, and smart design of the internal structure have made it possible to reduce the size and weight of these luminaires considerably, in keeping with Ayrton’s Slim-21 programme which miniaturises and reduces the weight of its fixtures.

www.ayrton.eu

ALGORAX

D.REX

Algorax, a software and hardware company which specialises in developments for the world of retail, has launched D.REX, a digital shelf management system that sends an alert to the control centre when there is low availability of off-the-shelf products in store. This smart and sophisticated digital shelf management system facilitates and supports retail product management and provides a friendly, digital shopping experience at the store. Powered by artificial intelligence, D.REX includes additional features such as updating price tags, repositioning, advertising messages, editing price tags and more – all in real time. This system, which can be integrated on existing shelves, is in use across the retail market in Israel and various locations around the world, and offers a modern and product-oriented shopping experience. D.REX system was developed by Algorax, a company that forms part of Protouch Advanced Multimedia Systems Group, which specialise in the design and development of software programs, from spec to implementation. The D.REX smart system can be incorporated into new shelves without having to set up a new system, and it features an intuitive and friendly interface. It provides a modern and appealing shopping experience, improves the appearance of products on the shelf, highlights the prices of products next to their images and pertinent information, such as new product launches and special offers of fresh products is readily presented. D.REX offers many advantages for marketing chains including lowavailability notifications, which are AI-based. The user can determine the percentage of product availability at which notifications are sent. The system then sends a message once an operation is completed and the shelf is once again full. Product unavailability is a problem in the retail world which can affect revenues and customer loyalty to certain brands and chains. Using a terminal, the system enables users to completely control the planogram and immediately synchronise every action. The system enables real-time or scheduled advertising, and a simple implementation of special offer campaigns, which include: advertising in the form of free texts and animations that encourage buyers to act, information about the products and price changes in real-time, such as special offers. Customers therefore enjoy a digital shopping experience through a touch screen that enables them to quickly find each product. D.REX. includes an advanced wireless telecommunications system that incorporates automatic load balancing mechanisms, remote command and control, non-availability notifications, price change management, special offer campaigns and related adverts, product relocation, a clear presentation of product images next to prices and barcodes, ad videos and special offer ads according to the chain’s policy on small digital screens that are tailored to currently available shelves. This system enables users to implement planograms; to meticulously control them; to optimise and improve performance by means of collecting “big data” about ads and advertising messages; revenues from the sale of advertising spaces to the chain’s vendors, which enables the chain to save money on printing materials and human resources.

www.protouch.tech

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