EVENT REPORT

LD SYSTEMS UNVEILS MAILA AT ADAM HALL HQ

ROCK BAND MILKY CHANCE DEMONSTRATE NEW COMPACT LINE ARRAY SYSTEM AHEAD OF PROLIGHT+SOUND.

LD Systems debuted its latest innovation, a modular, intelligent all-round line array – MAILA – on the evening prior to this year’s Prolight+Sound in Frankfurt, marking a milestone for the brand as it celebrates its 20th anniversary. Around 300 guests were invited to Adam Hall’s Experience Centre and they saw (and heard) the speakers get put through their paces by German band Milky Chance. “After a break of almost three years from the event, we wanted to send a very clear message of optimism to our customers and partners – it’s time to come together again, to shape the future of ‘live’ together and to discuss innovations,” said Markus Jahnel, COO, Adam Hall Group. In the afternoon, assembled guests were given a thorough introduction to the product via a presentation, a demo and a hands-on session with members of the development team. Then later in the evening, Milky Chance took to the stage and fully demonstrated MAILA’s capability in a small setting. “Even though we live in times of high volatility and uncertainty, looking to the future, digitalisation offers great opportunities. Organising and producing live experiences will become more challenging, but you will come back stronger than ever, because nothing beats being together in real life. So let’s get on with it!” said Kati Eismann, Global Marketing Director Adam Hall Group. With the patented EasySplay mechanism, MAILA takes ease-of-use in the line array sector to a new level. This revolutionary mechanism allows users to adjust the tilt of each satellite almost infinitely between 0° and 8°. Even under load, the angle can be adjusted with just one hand via a rotary handle. With this, every MAILA system offers an innovative and uniquely flexible concept for adapting the sound coverage to any situation at any time. The result is a large, scalable sound for almost any application.

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