[New] Soho House

Mexico City

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Owner: Orca Holding

Developer: Grupo Sordo Madaleno

Operator: Membership Collective Group

Interior Design: Soho House Design www.sohohouse.com

Following expansion into Scandinavia with new clubs in Copenhagen and Stockholm, Soho House has now revealed it will open its first property in Latin America in 2023.

Situated in Mexico City’s Colonia Juárez neighbourhood – considered the hub for the city’s international activity – the luxury hotel and members’ club will occupy a restored private residence, with a ‘Casa’ and ‘Annex’ housing three bars and lounges, a standalone restaurant, and a courtyard with outdoor dining.

Conceived by Soho House Design, the interior scheme will reflect the building’s Baroque heritage and historic French influences with a mixture of locally made custom furniture and vintage pieces from Mexican designers. The space will also display an art collection featuring more than 100 works from artists born, based, or trained in Mexico.

The surrounding grounds meanwhile will be anchored by an outdoor pool, offering indoor and outdoor seating with a Pool House bar, as well as a dining room that evokes the romanticism of a European greenhouse through a bright interior filled with greenery.

“Mexico City is an exciting opening for Soho House as it marks our first location in Latin America,” says Jarrett Stuhl, Chief Operating Officer, Soho House Americas. “We’ve had a presence in the city since 2017 through our Cities Without Houses programme, and we are now delighted to introduce a physical space that is both historic and grand. This House is one of our most ambitious design projects to-date, and we look forward to welcoming our existing and future members to experience the rich and vibrant culture of Mexico City.”

Soho House Mexico City will be joined by another debutant in 2023, with Membership Collective Group set to mark its entry into Southeast Asia with an arts and culture-inspired property in Bangkok’s Sukhumvit district.