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Sign of the Times
If ever the world was in need of a little reassurance,
if the words are empty because no one knows
it’s now. As the global pandemic continues to
what is going to happen in the future, it can still
impact every aspect of daily life, business leaders,
feel like a comfort,” he explains. “No-one can
economists and the general public alike are on
really tell you everything is going to be alright,
the lookout for signs that normal service will
but despite that, many times in my life I have
soon resume. One such sign has come in the
been very comforted by people saying something
form of a particularly poignant art installation
like that to me.”
at The Fife Arms – the Braemar hotel owned by gallerists Iwan and Manuela Wirth.
Turner Prize-winning artist Martin Creed offers a message of hope to guests arriving at the recently reopened Fife Arms.
Designed by Russell Sage in 2018, The Fife Arms is known for its art; over 16,000 works have
Created by Turner Prize-winning artist Martin
been integrated into the scheme, each with a tale
Creed, ‘Work No. 3435: Everything is Going to be
to tell. “Our art collection never fails to delight,
Alright’ sits in the grounds of Braemar Castle and
surprise and intrigue our guests,” notes General
marks the reopening of the hotel following its
Manager Federica Bertolini. “The installation of
Covid closure. The phrase has been used by the
‘Everything is Going to be Alright’ in the open air is
artist in a series of large-scale neon works since
an extension of our collection – and a celebration
1999 and draws on the comforting words Creed
of our glorious setting in the Cairngorms. It will
was offered by a friend. “If you are upset and
also be a very thought-provoking, but reassuring
someone speaks to you to try to help you, even
and smile-making, welcome to the village.”
© Sim Canetty-Clarke
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