ModernHaus SoHo NEW YORK CITY With its design-led spaces and carefully curated F&B programme, Manhattan’s newest resident, serves as an extension of SoHo’s creative and artistic spirit. Words: Jenna Campbell Photography: © Nikolas Koenig (unless otherwise stated)
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ew hotels can boast a first-rate art collection, a Michelin-starred chef and views of the Big Apple, but Downtown Manhattan’s new resident, ModernHaus,
delivers on every front, providing New Yorkers and tourists alike a with a cultural sanctuary in the city that never sleeps. The individual behind this destination is Jack J.Sitt, Director of Thor Equities Group, a man who has had a hand in every aspect of the hotel’s conceptualisation, from design and F&B to the finer details such as unforms, in-room amenities and even the minibar menu. “ModernHaus SoHo was designed to be an extension of the neighbourhood’s creative and artistic spirit,” explains Sitt. “As a resident of SoHo myself, I’m proud to help lead a project that breathes new life into the community after such a long and challenging year. Every element has been created in pursuit of greater connectedness between the guests, the city and SoHo’s heritage.” Having been involved in the running of Thor’s US business since 2013, Sitt knew the neighbourhood well and made the push to acquire the property and turn it into a hotel – the group’s first foray into hospitality having conquered the urban real estate market. Located on Grand Street, the 114key hotel features an extensive modern and contemporary art collection with pieces from some of the world’s foremost names, 11,000ft2 of outdoor space and a signature restaurant from Michelin-starred chef George Mendes. The project also marks the return of downtown nightlife hotspot Jimmy and its iconic rooftop.
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