Hopped Up From making their own to collaborating with local breweries, how are hotels going the extra mile to ensure that beer is given the star treatment it deserves? Words: Millie Milliken
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hotel bar is many things to many people: a destination for worldclass cocktails, a chance to pop some bubbles for a celebration, or a place to feel at home when far away from it. Yet, while the backbar and wine cellar
may be thoughtfully stocked, there is often one drinks category that falls behind: beer. Sure, the household names are there: Peroni, Stella – Camden Hells at a push. And while an increasing number of lifestyle hotels are helping to pave the way for more inventive brews on the menu, ultimately when it comes to curation and craft, beer offerings in hotels can often feel lacklustre. “Beer is probably the beverage area that has been the most neglected and faced the most reluctance to update,” says Rashid Ghuloom, Food & Beverage Manager at Gleneagles in Scotland. “This was in part likely due to snobbery – beer isn’t necessarily the first thing you associate with a five-star hotel.”
