IN PROFILE
SIYAN TURNS 21 High Wycombe-based lighting and video rental company, Siyan, celebrates 21 years of business with a refreshed ownership and management structure, signalling a generational shift for this proudly independent outfit.
Words: Jacob Waite Photos: Todd Kaplan, Elliott Hatherley, Ryan Johnston, Oliver Bowring, and Siyan.
Anniversaries are typically an opportune time for reflection and to take stock. However, this seems even more poignant when emerging from a global pandemic. Siyan – which this year celebrates 21 years at the forefront of the entertainment industry supply chain – is keen to return to normality after a turbulent two years. Having made significant ownership and management structure changes in 2019, the flourishing independent lighting and video rental outfit has managed to weather the economic storm of COVID-19, retaining all of its workforce, while making further investments in people, processes and technology. Founded by Nick Valdez and the late, Bryan Leitch in 2001, Siyan has remained a proudly independent cornerstone of the live events supply chain, with a team talented enough to deliver complex projects, yet tight-knit enough to go to the enth degree on every single job. In 2019, Managing Director Mark Baruch and Business Director Tom Grant purchased Siyan
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from then company founder, Nick Valdez, who assumed the position of Technical Director alongside long-standing Project Manager Jez Johnstone, who became Projects Director with Pam Farrant continuing as Company Secretary. “I am pleased to be selling the company to existing members of staff, safeguarding both Siyan’s ethos and its independence for the future,” Valdez commented on the move at the time. “This is a seamless transition, so it really is a case of business as usual.” Farrant added: “Nick and I are so glad to have been able to hand the company over to its current owners and we feel that it’s in such safe hands.” Regarded historically for its lighting expertise, Siyan were early adopters of thencutting-edge developments like RadLight and Green Hippo media servers while working with the likes of ZZ Top, Coldplay and Adele. Regailing TPi with some of his favourite moments over the past two decades, Valdez highlighted Coldplay’s Earls Court show
during 2003s Rush of Blood to the Head Tour as a significant turning point in the course of Siyan’s trajectory. “It proved to me that we were capable of supplying such prestigious shows,” he said. “It was also great to see the success of the band, who we had been working with since their first tour as the opening act of a four band bill.” Over the past five years, Siyan has transitioned into specialist and bespoke lighting and video rigging solutions. “Rather than staying static, we’ve evolved into a provider of almost all visual infrastructure for live entertainment needs,” Grant remarked. Amid the pandemic, Siyan began exploring new markets, pivoting its creative capabilities to provide equipment to the corporate, film hire and sports broadcast sectors, as well as renting its in-house production space as a livestream facility. “Even in those dark times we were able to drive growth and investment in our video capabilities. It was a bit of a punt initially, however, the risk has paid off – we are
