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AVOLITES: INDUSTRY VIEWPOINTS At a time when the creative capabilities of the touring industry are put on hold, Shareholder and Original Director of Avolites, Steve Warren, tells TPi why he has created a platform for industry experts to share their pearls of wisdom…
As early pioneers of the high-end professional lighting control console, stage dimming equipment, and media server market, Avolites has accumulated a wealth of experience and resources, not only in the live events field, but also in technology, legal and logistics. At a time when thousands of creative resources and webinars are available at the click of button, with more eyes than ever before, Shareholder and Original Director of Avolites, Steve Warren, explains why discourse should be at the forefront of innovation. “Many individuals in the live touring industry share views and an understanding of current trends, so we felt it would be a benefit if some of the important questions of the time could be put to individuals who are experts in each field,” Warren said, speaking from his home in London. “At the same time, we felt that our role as one of the early pioneers in the industry (Avolites celebrates its 45th birthday on 7 May 2021), is to bring important topics and trends to the attention of our end users, customers
as well as the industry as a whole, to create debate and get different perspectives on the important topics and trends, that are affecting and will affect our industry.” The Avolites team decided the best way to do this was with a series of articles, informed and shaped by leaders of the industry. “We hope this is just the start of an ongoing dialogue on these and other important topics that face our industry in the future,” Warren explained. The list of contributors is open to “those of merit”, featuring experts and key decision makers from all corners of the live events sector, such as: Wayne Howell MD at Artistic License; Kinesys MD, Dave Weatherhead; Backstage Academy MD, Rachael Nicholson; Visual specialist, Nick Jevons; RES Tech Director, Dave Green; TPi Awards Lighting Designer of the Year, Tim Routledge; I-pix MD, Chris Ewington and Martin Professional Director of Product Management – Lighting, Peter Skytte. Topics will be separated to focus on key talking points in the industry, including: Innovation – Past, 16
