INTERVIEW
FIX8GROUP: INNOVATING IN LOCKDOWN Following the launch of a brand-new virtual presentation solution, OctoCue, the Manchester-based creative and technical event solutions specialist discusses manufacturing new products, building a virtual studio, and the future of live events post-pandemic…
The quality of the delivery and the clear communication of the messaging behind an event has always been the driving force in the planning and execution of FIX8Group’s services. In the wake of a global pandemic, there has been a shift in the delivery of those messages, from a live environment to one via an electronic means. The company saw that presenters wanted to be able to focus on delivering their messages but with access to tools to deliver the high production values that they are used to in a live event– that was the driving force behind the development of OctoCue. No more ‘next slide please!’ like we have all heard over the past three months.
For over six years, FIX8Group has been developing an in-house content and 3D studio department to drive the improved design and visualisation of live events. “Creating complete realistic virtual environments has been a big part of our event planning and production service for both live and virtual event content delivery for some time now,” FIX8Group Technical Director, Paul Williams began, speaking to TPi on now-ubiquitous conferencing software tool, Zoom. “We have also had extensive previous experience in extending our live event delivery to a wider audience, with additional livestreaming over the preceding years. This has meant that our existing event workflow has 59
