INTERVIEW
SECOND WAREHOUSE’S STUART KERRISON WANTS YOU TO EARN MORE MONEY The audio pro talks to TPi about the additional revenue his company now offers the European rental sector with new CashBack feature. The new scheme will see rental companies earn money when renting equipment in…
It’s been just over a year since Australian pro audio legend, Stuart Kerrison, ventured to TPi HQ in South Manchester from his home in Norway - also the base for online platform, Second Warehouse. Kerrison’s exciting new venture for the Pro AV market, which essentially tells companies where they can find the kit they want, how quickly they can get it and how much it’ll cost, reached its initial client target by over 200% in it’s first year. In short, the uptake has been phenomenal and momentum isn’t slowing down. Clearly, Kerrison and his team of developers and researchers have created a much-needed service, and the updates keep coming. For the first time, rental companies will now earn money from hiring in pro AV equipment, thanks to the ground-breaking new feature. It will provide users with up to 3% CashBack against the amount they’ve spent on equipment hire within the system, over the course of the year. Providing a valuable
source of income for the rental sector, CashBack leads a series of new features on the platform, delivering a mixture of functionality with the potential to fundamentally change how the pro AV rental sector operates. Since its launch, Second Warehouse has reinvented the way businesses manage cross-rental. On both desktop and mobile devices, companies of all sizes are able to trade in a safe, fast, secure, monitored and costeffective environment. So, how did the incentive come about? “For a rental company, it’s a whole other, new income source,” said Kerrison. “And who doesn’t want another income source for their business? It was a no-brainer. I got the initial idea from my local supermarket; you know when you’re at the till and you see these adverts giving you reasons why you should shop there; they would add up what I was spending in a year, and at the end of the year, they’d pay me back. Not with points, or coupons, but with cash in the bank. It’s such a weird idea, but of course, it attracts loyal customers. 68
