INDUSTRY APPOINTMENTS
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INDUSTRY APPOINTMENTS
Elation Professional’s Anthony Velazquez and Shawn Butcher; ADJ Group’s Eddie Short; SSE Audio Group’s Nathan Hernando; Martin Audio’s Case Kuehn.
Elation Professional has announced that two of its employees, Anthony Velazquez and Shawn Butcher, have assumed new roles as Product Specialists. Velazquez has been named Antari Product Specialist while Butcher assumes the role of Control Product Specialist. “We are excited to promote from within our organisation both Shawn and Anthony, who have proven over the years to be strong team players, both with a passion for servicing our customers,” said Elation Sales and Marketing Director Eric Loader. “Their focus and dedication on developing these product categories will be key to our growth plans for each brand.” Velazquez’s new responsibilities encompass broad management of the complete range of Antari special effect machines which includes launch and promotion, product training, inventory and market analysis. Butcher’s new role involves working closely with the Obsidian Control Systems development team and will also help to manage new product launches. Entedi has become the distributor for begin Elation Professional products in the UK. “As the recent PLASA show demonstrated for us, there is a growing demand for Elation products,” stated Marc Librecht, Head of Sales and Marketing for Elation in Europe. “Expanding our brand in such an important European market is an essential piece of our growth strategy. Entedi is a company that appreciates that relationships are the key to
success and we are delighted to be working with them to spread the Elation brand.” With the exclusive partnership, Entedi expanded its professional portfolio to include Elation’s complete range of lighting products, allowing the company to offer its customers more complete solutions. ADJ Group Products welcomed Eddie Short as its new PR and Communications Manager. Short has helped the Group of Companies that include; ADJ Lighting, Avante Audio, American Audio and Accu-Cable. Short will be writing press releases and stories for the ADJ NewsWave digital newsletter and liaising with press and media contacts. Brian Dowdle, ADJ Group Marketing Director said: I’ve always admired Eddie’s work and, when he became available, I knew he’d be a great fit for our growing team.” ADJ has also broadened its product range after it acquired Eliminator Lighting. All existing Eliminator Lighting fixtures have been made available from ADJ USA, opening up the brand’s equipment catalogue to all current ADJ dealers with immediate effect. Eliminator Lighting’s Product Manager, Albert Paredes, will stay with the company ensuring continued excellent customer service for both existing Eliminator dealers and those who choose to stock the line for the first time now that it is available through ADJ distribution. As part of the expansion of SSE Audio Group, Nathan Hernando has 106
