PSCo

PSCO EXPANDS TRADE RENTAL FLEET

The multimillion-pound Absen LED investment supports the company’s UK rental partners.

PSCo has made a large investment to expand its trade rental fleet. The deal will see the company carry huge volumes of matched-batch LED stock, available for both hire and sale. “By purchasing LED in large volume, our partners across the UK can rent, purchase and cross hire from huge matching batches of best-in-class LED, ensuring they never run out of stock and never have to say no to a customer,” PSCo’s Head of LED, Liam Winter, commented. The investment includes a comprehensive 1-2-3mm pixel pitch indoor line-up, comprising the Absen Aries AX1.5 (1.5mm) MiniLED, Polaris PL2.5 Pro (2.5mm) and PL3.9 XL (3.9mm). While for outdoor applications, the company has invested in Polaris PL3.9 Pro (3.9mm) and PL4.8 Pro XL (4.8mm) LED rental screens. The new Aries AX1.5 1.5mm indoor LED stock follows a highly successful launch, which saw PSCo’s initial batch sell out. With a 1.5mm ultra-fine pixel pitch, 16:9 ratio, 4K resolution and HDR10 support, the AX1.5 is the first LED rental product to combine a four-in-one MiniLED pixel design and Common Cathode technology. Having sold nearly 5,000 panels to trade rental companies in the UK, the Polaris PL2.5 Pro is also proving to be incredibly popular. With premiumgrade LED and high-precision mechanics, PL2.5 Pro delivers ultra-high performance and fast set-up. Al ex Couzins, Head of Brand and Marketing for Absen Europe, commented: “We have seen massive demand for the Polaris PL2.5 Pro and the new Aries AX1.5 1.5mm fine pitch LED within the rental market, and this huge investment by our partner, PSCo, will ensure that demand is fulfilled.” Co uzins added that PSCo is “uniquely placed to support the growth of LED in the UK”, due to the company’s “ability to supply matching batch LED either for purchase or trade hire” He added: “PSCo has a consistency in accessories and a complete service wrap, that includes UK repair, down to a single pixel.” PSCo has expanded its 2020 LED offering to include larger size, lighter weight indoor and outdoor cabinets. For example, the new Absen PL4.8 Pro XL is a super-lightweight outdoor panel measuring 500mm by 1,000mm – twice the size of a ‘regular’ LED panel, which reduces the per-sq-m weight by up to 40% and allows for fast setup. Likewise, the new PL3.9 XL presents a larger, lighter indoor-only 3.9mm solution in the same 500mm by 1,000mm lightweight chassis and is available now in large matched batches to help deliver ultra-large continuous LED walls for indoor live events. With an increasing focus on sustainability in the event space, the lower per-sq m weight dramatically improves transport efficiency and helps rental partners to reduce their carbon footprint. Also available for rental and sale is the PL3.9 Pro 3.9mm pixel pitch high-resolution outdoor LED display. Benefitting from Absen HBB (highbrightness black) common-cathode technology coupled with a premium black-SMD, the PL3.9 Pro delivers 20% higher brightness, with 20% lower heat than standard LED, making it capable of delivering extreme contrasts, vibrant colours, deep blacks and pixel uniformity with ultra-high brightness. PSCo’s trade distribution model adds extra value for rental companies looking to purchase for their own rental fleets by offering rental-ready packages including LED displays, LED controllers, hanging and ground stacking systems, flight casing and more – as well as enhanced training and warranty options, matched-batch trade-only cross-hire and leasing and financing options. The new stock is on display now at Innovation House, PSCo’s new brand-new showroom in Bracknell, UK. “A bsen LED offers premium performance at an affordable price, and with PSCo’s enhanced local service and support, we can ensure our customers get a great long-term investment and fast ROI,” Winter concluded. “We invite all customers to PSCo for a hands-on demo and welcome the opportunity to host a shootout against alternatives.” TPi Photos: PSCo www.psco.co.uk www.absen.com

EVOLUTION. ON DISPLAY.