INTERVIEW
Panasonic’s Manager of Product Marketing and Business Development, Guilhem Krier.
PANASONIC L.I.V.E SERIES With virtual events on the rise, Panasonic’s Live Integrated Video Experience (L.I.V.E) Series aims to provide advice to those looking to venture into the virtual studio. Panasonic’s Manager of Product Marketing and Business Development, Guilhem Krier, chats to TPi’s Stew Hume about the project.
Set out at as a five-episode run of tutorials, Panasonic’s L.I.V.E (Live Integrated Video Experience) Series was launched in the last quarter of 2020 with the goal of providing customers with an insight into the everexpanding virtual studio sector. Collaborating with a number of studios, including Creative Technology’s London facility and CustomProject’s Barcelona location, the Panasonic team hopes to provide viewers a glimpse into the future of virtual events and the technology behind such developments as AR, XR, robotic cameras and much more. Speaking to TPi, Panasonic’s Guilhem Krier, Manager of Product Marketing and Business Development, described the origins of the project. “Due to the current global situation, we were unable to get in touch with our customers through face-to-face interaction, events and exhibitions, meaning that we needed to find a new way to keep our customers informed about our new products, technology, and our direction,” he began. Although webinars on consumer platforms such as Zoom were
considered initially, Krier and the rest of the Panasonic team felt this would not satisfy the needs of its customers. “We did not feel that simply hosting a webinar was good enough to convey our message properly,” he stated simply. “We have also found that our customers are, to some extent, expecting greater levels of production value when watching online content.” This led to the team deciding to create a full video production and, with such a vast array of content to cover, they opted to create a five-part series, with each video focusing on a different subject. These include: an introduction to xR Studios; trends to watch out for in the broadcast sector; robotic camera systems; new workflows for video production; and an introduction to Panasonic’s Smart Live Production concept. Although each episode covers a different subject matter, all five of them are centred around recurring themes – the usage of virtual studios, automated production, and the transition to IP. “We picked these themes 50
