Pushing LED to the next level

INFiLED Middle East’s VP of Sales, Samer Otaibi talks to MONDO-DR’s Todd Staszko about the manufacturer’s expansion in the region.

in sales, pre-sales, admin, technical sales and maintenance. So, the Dubai office has become a hub to serve our partners and customers in the region.

“I n 2018, INFiLED began to place more focus on the virtual production market and began collaborating with partners such as Netflix, disguise and Brompton. We pushed forward during the COVID-19 lockdown, with productions delivered in a virtual environment. After 2020, business began to boom, because we already had the infrastructure in place and the experience of working in this area during lockdown. I’m proud to say that we’ve installed screens in the two largest virtual production studios in the Middle East, Fractal Studio and PIXOJAM Virtual Production.

“We are now looking to take it to the next level, and we are in communication with big production houses in the region. In addition, we are paying close attention to the broadcast market, and will be attending IBC in the Netherlands, which gives us an opportunity to touch base with the end user.

“Attending Integrate MIddle East in Dubai was also important for us as it was an amazing opportunity for us to reach customers. On the stand, we showcased our 2.6-pixel pitch screen, which is virtual production enabled with high refresh rate, high scan rate and running on Brompton processors. The media server is provided by disguise, and we ran a collaboration with Canon for the camera and ARRI for the lighting, to come up with an XR solution. We also showed our flagship 1.5-pixel pitch screen – this is for the backdrop screen within a studio, and it’s one of the thinnest screens in the industry at 3mm, with very low heat dissipation, which is important in a studio environment.

“I n line with the investments the company is making in the region, we are moving from Media City to Dubai Studio City. We are growing the technical team, sales, pre-sales and admin teams, so we need a larger space to accommodate this. Also, our customer base is increasing, so we are building a fully functioning showroom where we can demonstrate our flagship products along with our partners. We will also open a service centre in the same area to serve our customers in the region from one location, so there is no need for them to send any products to Rotterdam or China for repair or maintenance.

“INFiLED has been in the LED market for the past 14 years, and during the past eight years, the company has been growing massively around the world, opening offices in Europe, the USA and other continents, with the Middle East becoming a focus in 2020.

“We started with one member of staff working remotely, just before the pandemic, and since then, the market here has grown at a great pace. We began being involved in more projects through our systems integrators and our clients. During this time, the team started to grow, and we are now a team of around 15, with members of staff involved

“We believe that INFiLED has one of the strongest R&D departments in the industry, and we are utilising them to push the industry to the next level. For the Middle East, our local presence is important, so we have a sales team located in Riyadh and Qatar, so that we can serve our customers quickly and effectively. In terms of innovation, we believe that the sky is the limit. We are technology driven, but we want to add a lot of innovation to our products, and we do this with passion. Every project is taken as a reference, so we put 100% of our efforts into ensuring the client is happy with what is delivered.”

Todd Staszko www.infiled.com